[Event Report] PLAN-B Presented at TikTok Shop Event | Revealed Know-how for Shop Management and Strategy Design Leading to Sales Expansion

PLAN-B Inc. (Headquarters: Shinagawa-ku, Tokyo / Osaka City, Osaka Prefecture; Representative Director: Masanori Toriimoto) presented at a matching event hosted by TikTok Shop in Tokyo, Nihonbashi on Wednesday, March 18, 2026.

The purpose of this event was for sellers and creators on TikTok Shop to accelerate their promotional activities using shopping videos and live streaming through face-to-face interaction.

■ Background of the Presentation

Our company has been supporting TikTok Shop operations that lead to sales expansion by leveraging our expertise in high-quality creative production and affiliate sales.

Furthermore, we have obtained certified partner qualifications as a "TikTok Shop Partner (TSP)" which provides comprehensive operational support for brands and businesses opening stores, and a "TikTok Shop Affiliate Partner (TAP)" which specializes in sales promotion through TikTok affiliates.

Based on our operational track record and sales results, we were invited to present as an official partner.

■ About the Presentation Content

### Theme: Creating a Sales Funnel that Doesn't Just End with Buzz through TikTok Affiliate x Creators

In the lecture, from the perspective of an official TikTok Shop partner, we explained the latest market trends and algorithms essential for generating results.

Based on our own account operation data and support achievements, we introduced tactics and operational points for sellers and creators.

### ▼ Examples of Past Support Achievements

- Achieved 3,000 monthly sales with rapid sales growth due to viral posts (stopped due to sell-out) - Achieved 1 million GMV (*) in 1 week and 2 million GMV in 10 days after shop opening/post launch (stopped due to sell-out) - Monthly total views exceeded 100 million, winning first place in video-centric ranking events

*GMV (Gross Merchandise Volume): The total amount of commercial transactions completed on a platform within a specific period.

■ Speaker Introduction