Plaid's CX Platform 'KARTE' and Hakuhodo DY ONE's DMP 'AudienceOne®' Begin Data Integration

Plaid Inc. (Chuo-ku, Tokyo; CEO Kenta Kurahashi) announces that its CX (Customer Experience) platform 'KARTE' has begun data integration with 'AudienceOne®', a DMP provided by Hakuhodo DY ONE Inc. (Minato-ku, Tokyo; President Hiroaki Kitazume).

Overview and Features of the Integration

Through this integration, companies using KARTE can leverage interest and attribute data from 'AudienceOne®', one of Japan's largest DMPs with over 380 million IDs, directly within KARTE.

This allows client companies to gain a multi-faceted understanding of website visitors by combining their own customer behavior data with external interest and insight data. This is particularly effective for first-time visitors who have not yet accumulated behavioral history on the company's own site. By utilizing data based on pre-visit search and browsing behavior, it becomes possible to deliver personalized content and optimize initial navigation from the very first landing.

Results of the Preliminary Proof of Concept (PoC)

Prior to the launch of this integration, Hakuhodo DY ONE conducted a PoC. By segmenting users based on 'AudienceOne®' data and delivering content (such as user testimonials) tailored to their interests, the group utilizing the integration saw a 15.6 percentage point improvement in cart addition rate compared to the group that did not. For some products, the purchase rate improved by 20.0 percentage points.

Details of this PoC are published on Hakuhodo DY ONE's official blog. https://oneder.hakuhodody-one.co.jp/blog/audienceone-karte

Plaid will continue to support the enhancement of customer experience through partnerships with other companies and integrations with various tools and services.

CX Platform 'KARTE'

'KARTE' is a CX platform that analyzes customer behavior across all touchpoints in real-time, visualizes each individual, and enables one-stop, personalized communication. Leveraging its proprietary data analysis engine and high scalability, it serves as a foundation for customer-centric management, supporting not only digital marketing but also a wide range of business activities requiring customer and market understanding. The deep customer insights provided by KARTE's data unlock the creativity of the people who use it, leading to enhanced end-user experience and the creation of unique corporate value. https://karte.io/

About Plaid Inc.

Plaid's mission is to 'maximize human value through data,' and it supports the maximization of corporate value starting from data. Based on a data platform that analyzes vast amounts of customer behavior in real-time and technology that structures context, Plaid offers a suite of data x AI products and expert consulting. By supporting companies in achieving customer-centric management, Plaid contributes to sustainable business growth and the creation of value for each individual consumer. https://plaid.co.jp/