"PLACOLE & DRESSY" brand, operated by Boken-sha Placollection (Headquarters: Kamakura City, Kanagawa Prefecture, CEO: Koki Muto), has launched a special content series titled "To Everyone Who Dreams of Wedding Dresses" with the aim of making wedding dresses more accessible and enjoyable. In July 2026, we welcomed actress Yuri Tsunematsu, who shared her message.
To everyone who dreams of wedding dresses. Special content from DRESSY.
In the July issue, actress Yuri Tsunematsu appears in exquisite wedding and color dresses. We interviewed her about the highlights of her coordinated outfits, the charm of wedding dresses, and about Yuri Tsunematsu herself, conducted by Minami Muto, Editor-in-Chief of DRESSY.
-- Please share a message for everyone who dreams of wedding dresses, as PLACOLE&DRESSY aims to make wedding dresses more accessible.
This was my first time having a full-scale wedding dress photoshoot, so it was a truly exciting time. I hope everyone can wear their favorite dress and create wonderful photos and memories whenever they feel like it. Let's enjoy beautiful wedding dresses together. (Excerpt from interview)
Performer Information
--Actress Yuri Tsunematsu
Born October 9, 1998, in Tokyo. Debuted as an actress in 2005 and received the New Actress Award at the "Osaka Cinema Festival 2020" for her role in the 2019 film "Nagi Machi." Subsequently, she has appeared in numerous hit works, including the NHK serial TV novel "Okaeri Monet," Netflix's "Alice in Borderland" Season 2 & 3, and Disney+'s "Gannibal" Season 2. Recent major works include CX's "Watashi no Takaramono," TX's "Hitotsun no Kyohansha," NHK's "Themis no Futashika na Hotei," the movie "Kisaragi Station Re:", and the stage play "Hazakai Ki."
--Interviewer Minami Muto
Editor-in-Chief of PLACOLE & DRESSY. Joined the company in 2016. Immediately after joining, she launched and managed the Instagram account, which now has a total of 2.55 million followers across all social media platforms. Around the same time, she launched DRESSY's owned media, which has grown to over 36 million PV annually. In April 2026, she will be the official media partner for Barcelona Bridal Fashion Week for the third consecutive year.
PLACOLE&DRESSY Brand Story
Magical in life
- Bringing magic to life -
PLACOLE (planning collection) - For diverse individuality -
DRESSY - Bestowing radiance -
PLACOLE&DRESSY - A magical phrase where individuality shines -
PLACOLE&DRESSY, "A magical phrase where individuality shines," is a luxury brand from the ancient capital of Kamakura, founded with the theme of "casting 100 kinds of magic for 100 lives." The brand operates a fashion media platform that disseminates cutting-edge and valuable content, primarily focusing on wedding dresses. Our original items, inspired by dresses and flowers, include jewelry, accessories, tableware, and tea. With the wish to bring a little sparkle to everyday life, we create products with heartfelt dedication, respecting the traditions of wedding dresses while breaking through conventional norms with original ideas and the highest quality.
Boken-sha Placollection's Adventure Log
Boken-sha Placollection was established on November 2, 2015. The total number of followers on our officially operated Facebook, Twitter, Instagram, and TikTok accounts exceeds 2.5 million. We also operate our own media platforms such as "DRESSY" and "Mika-bito Zukan farny," with a combined monthly PV exceeding 2.6 million! We also offer "DRESSY ONLINE," an e-commerce site where luxury wedding dresses can be purchased at up to a 90% discount. The bridal app "PLACOLE & DRESSY" compiles information and services related to weddings, and as of June 2025, it has surpassed 210,000 cumulative downloads.
【Company Overview】 Company Name: Boken-sha Placollection URL: https://pla-cole.co/ Location: 21st Floor, JR Yokohama Tower, 1-1-1 Minami-saiwai, Nishi-ku, Yokohama City, Kanagawa Prefecture Established: November 2, 2015 CEO: Koki Muto Business Activities "PLACOLE&DRESSY" Brand/Marketing Business "DRESSY" Fashion Media Business "DRESSYCAFE" Cafe/Shop Business "ViKet Town" Metaverse Office Business
Boken-sha Placollection Locations
Our headquarters is "ViKet Town," a metaverse space where colleagues can work together in the same space and time, regardless of their location worldwide. In January 2022, we opened "DRESSY ROOM" on the 21st floor of JR Yokohama Tower in Yokohama. Subsequently, in June 2022, we opened "DRESSYCAFE KAMAKURA" in Kamakura, followed by the opening of two stores in Nagoya in June 2023: "DRESSYCAFE NAGOYA" and "DRESSY ROOM." Furthermore, we plan to open "DRESSYCAFE OSAKA" and "DRESSY ROOM" in Osaka in the fall of 2025.
【List of Operated Services】 ▪PLACOLE&DRESSY IOS: https://apple.co/3JraLIz / Android: https://bit.ly/3FaQTH5 ▪PLACOLE WEDDING https://pla-cole.wedding/ ▪DRESSY https://dressy.pla-cole.wedding/ ▪Mika-bito Zukan farny https://www.farny.jp/ ▪DRESSY ONLINE https://weddingdress.pla-cole.wedding/
▪DRESSY ROOM YOKOHAMA https://pla-cole.wedding/advisers ▪DRESSYCAFE KAMAKURA https://dressyroom-tea.pla-cole.wedding/
▪DRESSYCAFE NAGOYA https://dressycafe-nagoya.pla-cole.wedding/
▪ViKet Town https://viket-town.com/
▪IG analytics https://ig-analytics.placole.wedding/
▪MA (SNS+LP) PLAN https://pla-cole.co/works_lp/
▼PLACOLE & DRESSY Accounts
Dresses: https://www.instagram.com/placole_dressy Mika-bito Zukan: https://www.instagram.com/farny_wedding Venue Introduction: https://www.instagram.com/wedding_adviser Original Brand: https://www.instagram.com/wands_dress EC/Online Store: https://www.instagram.com/dressyonline_ Baby: https://www.instagram.com/dressy.baby Kamakura Cafe: https://www.instagram.com/dressycafe_kamakura/ Nagoya Station Cafe: https://www.instagram.com/dressycafe_nagoya
Company PR: https://www.instagram.com/placole_inc
TikTok
Dresses/Magazine: https://www.tiktok.com/@placole_dressy Bride Report: https://www.tiktok.com/@placole.hanayomereport Venue Introduction: https://www.tiktok.com/@placolewedding Wedding Songs: https://www.tiktok.com/@placole_music_ EC/Online Store: https://www.tiktok.com/@dressy_online Kamakura Cafe: https://www.tiktok.com/@dressycafe_kamakura Nagoya Station Cafe: https://www.tiktok.com/@dressycafe_nagoya Company PR: https://www.tiktok.com/@placole_inc
X (formerly Twitter)
@placole_dressy: https://twitter.com/placole_dressy
YouTube
▪PLACOLE&DRESSY CHANNEL https://www.youtube.com/@placoledressychannel7590
▪DRESSY CAFE
https://www.youtube.com/@dressyroomtea6236
▪Mika-bito Zukan
https://www.youtube.com/@placoleweddingadviser1896
FACT BOX
- Source: PR TIMES
- Category: PR
- Organizations: PLACOLE&DRESSY / DRESSY / ViKet Town