PLACOLE & DRESSY Launches New Brand 'BY DRESSY' – 6 Models, 12 Dresses Released Today!

Adventure Company PlaCole (Headquarters: Kamakura City, Kanagawa Prefecture; CEO: Koki Muto), which operates 'PLACOLE & DRESSY', has launched a new brand 'BY DRESSY' originating from PLACOLE & DRESSY. The company announced a collection of 6 models in 12 variations and released all dresses today.

PLACOLE & DRESSY's 'BY DRESSY' – All 6 Models, 12 Dresses Revealed!

'BY DRESSY' is PLACOLE & DRESSY's first original wedding dress brand. It addresses three realities that have never been comprehensively tackled before: the real concerns of brides, the voices from dress shop floors, and the gap between social media and reality. By confronting all of these, it is a unique wedding dress brand that creates dresses both the wearer and the provider genuinely want to choose.

DRESSY article: https://dressy.pla-cole.wedding/placoledressy-bydressy/

PLA0001
A sweet and gorgeous dress with softly layered tulle frills, like a sugar confection. Inspired by the trendy 'balletcore' aesthetic, it features delicate tulle and a light volume for a romantic atmosphere. The voluminous skirt with abundant frills is detachable, allowing for a 2-way style: a long train style and a cute midi-length style that reveals the feet. The silhouette sways lightly with each step, adding a sense of airiness to the sweetness, creating a fleeting and lovely impression.

PLA0001 Pink / PLA0001 Yellow

PLA0002
A color dress that lavishly uses delicately sparkling glitter tulle, creating a brilliance as if wrapped in light. The softly three-dimensional sleeves and the prominent large bow on the back enhance a soft, romantic atmosphere, showing a light expression with every movement. A dress full of specialness, with a sense of transparency within its sweetness.

PLA0002 Blue / PLA0002 Grayish Purple

PLA0003
A dress that exudes elegance and glamour with its deep colors. A main dress that combines adult beauty and cuteness through the fusion of fluffy petal sleeves and high-quality mikado fabric.

PLA0003 Red / PLA0003 Brown

PLA0004
A fantastical butterfly dress that embodies transience. The lace-up design at the bust adds cuteness. The softly layered voluminous tulle and sparkling glitter create an elegant and special princess dress.

PLA0005
A romantic dress combining softly spreading glittering tulle with prominent balloon details. The ribbon motif matching the balloon highlights the bride's lovely charm. The silhouette beautifully defines the waistline, naturally enhancing the figure. The balloon skirt is detachable; removing the overdress reveals a tulle dress. The lightly swaying tulle is perfect for pre-wedding shoots and photo weddings. Two types of detachable sleeve arrangements allow for changing the impression. Combining shoulder straps and waist ribbons brings out many expressions. A special dress that fulfills an incredibly sweet, dreamlike bridal style.

PLA0005 Pink / PLA0005 Off White

PLA0006
A princess dress featuring the sparkle of delicate bijoux and a softly spreading tulle skirt. Decorations shining beautifully like a chandelier create a glamorous and special atmosphere. The translucent color enhances elegance, creating a glamorous yet soft and gentle impression. The voluminous silhouette is beautiful from every angle, making you feel like a storybook heroine. With a cape arrangement, you can enjoy an even more romantic and glamorous look.

PLA0006 Gray / PLA0006 Blue

The Meaning Behind the Brand Name 'BY DRESSY'

One meaning is the sentiment that DRESSY has always cherished: 'to cast a sparkling magic.' So that the moment a bride puts on the dress, she can be enveloped in a special sparkle during her most radiant time. The other is the value that only DRESSY, which has created trends, can deliver. Having walked alongside a community of 2.55 million brides and shaped the 'now' from real voices, we can propose a unique dress. We have infused these feelings into the name 'BY DRESSY'.

Partner: KURAUDIA

The partner for 'BY DRESSY' is KURAUDIA Co., Ltd., a top manufacturer founded in 1974 that has led the wedding dress industry for 50 years. Together with KURAUDIA, known for its reliable craftsmanship and industry-leading quality, we have carefully brought our envisioned concept to life, one dress at a time.

PLACOLE & DRESSY Brand Story

Magical in life
PLACOLE (planning collection) - For diverse individuality
DRESSY - To give sparkle
PLACOLE & DRESSY - Magic words where individuality shines

PLACOLE & DRESSY is a luxury brand from the ancient capital Kamakura, founded on the theme 'To cast a hundred different sparkles on a hundred lives.' It operates a fashion media platform that disseminates cutting-edge, valuable content centered on wedding dresses. Original items featuring dresses and flowers, such as jewelry, accessories, tableware, and tea, are crafted with heartfelt dedication, respecting wedding dress traditions while breaking through common sense with original ideas and top-quality.

This Month's Cover Model

June Issue Cover
Cover Model: Actor/Model Kanon
Feature Article: https://dressy.pla-cole.wedding/202606-placoledressy/

Adventure Company PlaCole's Adventure Diary

Adventure Company PlaCole was established on November 2, 2015. Its total follower count on officially managed Facebook, Twitter, Instagram, and TikTok exceeds 2.5 million. It also operates its own media, 'DRESSY' and 'Beautiful Bride Encyclopedia farny', with total monthly page views exceeding 2.6 million! It also runs 'DRESSYONLINE', an e-commerce site where high-end wedding dresses can be purchased at up to 90% OFF. The bridal app 'PLACOLE & DRESSY', which aggregates the above services and other wedding-related information and services, has surpassed 210,000 cumulative downloads as of June 2025.

[Company Overview]
Company Name: Adventure Company PlaCole
URL: https://pla-cole.co/