Placole, developer of SNS tools with 2.56M followers, releases 'IG Analytics' Instagram auto-DM reply feature & renews service site

Placole Inc. (Headquarters: Kamakura City, Kanagawa Prefecture; Representative Director and CEO: Koki Muto), which operates the 'PLACOLE & DRESSY' brand, is pleased to announce the release of the 'Instagram Automatic DM Reply Function' in April 2026 on its self-developed SNS operation management and analysis platform 'IG Analytics (commonly known as IGA),' along with a full renewal of the service site (LP).

Common Struggles for SNS Managers 'I'm posting, but I'm not getting any comments...' 'Followers aren't increasing as expected.' 'I'm not showing up in the discovery tab or recommendations.' We are increasingly hearing these voices from the front lines of SNS operations. Instagram's algorithm tends to emphasize 'engagement (comments, saves, shares),' and the reality is that accounts with low user action will see their new reach expansion and follower acquisition hit a ceiling no matter how much they continue to post. In other words, to increase followers and spread awareness, a 'mechanism' to intentionally increase the number of actions (comments, reactions, etc.) is first necessary. However, users will not act simply by being asked to 'please comment.' What is needed is a 'hook' that makes users want to comment, and an automation mechanism that turns those reactions into results.

Towards 'Proactive' SNS Operation with the Instagram Automatic DM Reply Function The automatic DM reply function released this time provides a system where 'a DM is automatically sent when a comment is made.' This enables post designs that encourage comments, such as:

A series of flows from posting to acquiring comments, sending automatic DMs, and obtaining results. By intentionally creating hooks and gathering comments, the above effects can be expected, enabling 'offensive SNS operation' that can simultaneously achieve expansion of followers and awareness, as well as sales and lead acquisition.

Three Key Features of the Function 1. Support for 6 types of triggers Supports 6 types of triggers: comments and reactions to feed posts, reel posts, and stories, mentions, and specified keywords. It responds automatically to user actions 24 hours a day. 2. Support for surveys and user information collection It is possible to conduct surveys on DM and collect email addresses and attribute information. SNS reactions can be accumulated as marketing assets (customer data). 3. Peace of mind with Meta's official API Since it utilizes Meta's official API, it can be used safely without the risk of account bans.

Usage Scenarios The range of utilization is infinite, including EC induction, lead acquisition, store visit promotion, and brand awareness.

Development Background: Investing all 10 years of Placole's operational know-how IGA was developed based on more than 10 years of SNS operation experience cultivated by Placole's major media 'PLACOLE & DRESSY,' which has a total of 2.56 million SNS followers, and operational know-how from more than 250 other companies' SNS accounts. The biggest feature is not just 'making a tool,' but that we are operating it ourselves and proving the results. The automatic DM reply function this time is also a transformation of the 'post design for gathering comments' know-how that Placole has refined on-site into a tool that can be used.

Site Renewal: https://ig-analytics.placole.wedding/ With the release of this function, IGA evolves into an integrated SNS operation platform for SNS managers and marketing managers that can complete 'automatic posting,' 'reaction response,' and 'analysis' in one tool.

Service Overview Service Name: IG Analytics (IGA) Fee: From 50,000 yen/month (tax excluded) Supported SNS: Instagram, TikTok Main Functions: Automatic DM reply / Automatic posting / Follower and post analysis / Competitor benchmarking / PDF report / Material management / Checklist / Production process chat Time to implementation: Available as early as the same day Official Website: https://ig-analytics.placole.wedding/

This Month's Cover Model Cover Model: Actor Miho Watanabe Special Article: https://dressy.pla-cole.wedding/202604-placoledressy/

PLACOLE & DRESSY Brand Story Magical in life -Magic in life- PLACOLE (planning collection) -For diverse personalities- DRESSY -Giving sparkle- PLACOLE & DRESSY -The magic word that makes personality sparkle- PLACOLE & DRESSY 'The magic word that makes personality sparkle' - '100 kinds of magic for 100 people's lives'