[PLACOLE WEDDING] Launch of 'Oshi Article Plan', a New Content Plan Broadcasting Venue Charms from an 'Oshi' Perspective

Bokensha Placole (Headquarters: Kamakura City, Kanagawa Prefecture; Representative Director and CEO: Koki Muto), which operates the 'PLACOLE & DRESSY' brand, has announced the launch of a new content plan called the 'Oshi Article Plan' to broadcast the appeal of wedding venues from the perspective of an 'Oshi' (favorite/fan).

'Oshi Article Plan' Release 'Placole Wedding' has recently started offering a new content plan, the 'Oshi Article Plan'. In this plan, we produce article content using the friendly and highly empathetic expression of 'Oshi' to highlight the unique strengths of each wedding venue, such as cuisine, attire, presentations, and planners. Unlike general venue introduction articles, we clearly bring out the differentiating points of each venue by focusing on specific themes, people, or particularities.

The articles will be published on our operated article media 'PLACOLE & DRESSY' and will also be linked with the physical contact channels mentioned below, strengthening the appeal to prospective visitors through both the web and actual stores.

Background and Purpose In recent years, empathy-driven information dissemination, typified by the 'Oshi-katsu' (supporting one's favorites) culture, has been attracting attention even in the bridal industry. Rather than mere appeals to specifications, passionate words saying 'I love this part of this venue' are increasingly influencing the decision-making of couples. In light of this trend, Placole Wedding has established a system for producing content that delves into the strengths of wedding venues from the highly empathetic angle of 'Oshi'.

Publication and Exposure Channels The produced article content will also be deployed at cafes and counters operated by Placole, aiming to appeal to couples who actually visit the locations for awareness.

DRESSY CAFE (Nagoya, Osaka, Kamakura): Introducing published venues in the 'Recommended Venues' section of the cafe menu.

DRESSY ROOM YOKOHAMA (Yokohama): Introducing published venues in the similar 'Recommended Venues' section.

DRESSY CAFE and DRESSY ROOM function as real touchpoints where couples preparing for marriage naturally drop by. In combination with the article content, this enables a wide range of approaches, from the initial consideration phase to those with a high desire to visit the venue.

Inquiries regarding this matter Contact: Kobayashi info@pla-cole.co

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