Custom Accessory Workshop "Y!Y! Hands Shinjuku Store" Popular with Gen Z to Open on April 10

Pixta Inc. (Shibuya-ku, Tokyo; Representative Director and President: Daisuke Komata; TSE Standard: 3416)'s subsidiary, YASUMI WORKS Inc. (Nagoya-shi, Aichi; Representative Director and President: Ayumi Nakahama), will open "Y!Y! Hands Shinjuku Store," an experiential store offering custom accessory creation workshops for items such as unique smartphone cases and smartphone keyrings, on Friday, April 10, 2026.

◆Y!Y! Hands Shinjuku Store: https://www.instagram.com/yyhands.shinjuku/

New Store Opening Information

・ Opens from 11:00 AM on Friday, April 10, 2026

・ Y!Y! Hands Shinjuku Store

・ Instagram account: https://www.instagram.com/yyhands.shinjuku/

・ Showa Building 402, 2-18-5 Yoyogi, Shibuya-ku, Tokyo

・ An experiential store offering custom accessory creation workshops.

About Y!Y! Hands Shinjuku Store

Y!Y! Hands (Y!Y! Hands) is a brand that quickly introduced Italian charms, which have seen a resurgence in popularity overseas, to Japan. While leading the re-boom in Japan, it has also pioneered custom accessory creation experiences, promoting their appeal. The newly opening "Y!Y! Hands Shinjuku Store" will offer workshops to create one-of-a-kind custom accessories, such as smartphone cases and smartphone keyrings.

The workshops at "Y!Y! Hands Shinjuku Store" are designed to be smooth and enjoyable even for first-timers, from selecting your preferred parts to completion.

① Start by choosing beads and parts

First, pick up a dedicated measuring cup and begin selecting beads and parts that will form the base of your creation.

② Fill the cup with as many beads as you like, sold by weight

Choose your favorite beads from the diverse lineup displayed in the store and collect them in your cup. You can select from 10g (minimum) to 80g (maximum). You can flexibly choose the quantity according to the volume of the item you wish to create.

③ Final weighing and payment

Final weighing and payment will be conducted by staff at the counter.

④ Create and complete your accessory at a dedicated seat

Create your unique original item at a dedicated seat with carefully designed interiors. You can combine parts for keychains with parts for smartphone cases, allowing for free expression.

Approximately 1 hour

At "Y!Y! Hands Shinjuku Store," the pricing system is simple, combining a basic fee with a "beads by weight" system, allowing you to choose as many beads as you like.

Basic Fee

・ Flat rate of 750 yen

*Includes clasps, smartphone parts, and free charms

*If purchasing a smartphone case body at the store, a separate fee applies.

Bead Price (by weight)

・ You can choose your favorite beads in 10g increments (up to a maximum of 80g).

Total Price List (Basic Fee + Bead Price)

Bead Weight

Basic Fee

Bead Price

Total Amount (incl. tax)

10g

750 yen

1,800 yen

2,550 yen

20g

750 yen

3,400 yen

4,150 yen

30g

750 yen

4,800 yen

5,550 yen

40g

750 yen

6,000 yen

6,750 yen

50g

750 yen

7,000 yen

7,750 yen

60g

750 yen

7,900 yen

8,650 yen

70g

750 yen

8,700 yen

9,450 yen

80g

750 yen

9,400 yen

10,150 yen

Mon-Fri 3:00 PM - 9:00 PM

Sat-Sun 11:00 AM - 9:00 PM

"Thrilling Experience" starting with part selection

To create an exciting candy shop-like atmosphere, colorful parts are displayed in a "pick-and-mix" style. The experience of searching for your favorites from the rows of cases itself becomes a blissful customization experience.

"Immersive Space" inspired by an overseas girl's room

The pastel-colored interior is a concept room recreating an overseas girl's room. With beds and cute furniture arranged, you can relax and enjoy creating as if you've come to a friend's room.

The entire space is an "Instagrammable" photo spot

Not only can you photograph your finished work, but you can also take photogenic pictures of yourselves as part of the space, with the creation process and interior as the background. From part selection to completion, every experience becomes a special memory.

How to Use

Our store operates by reservation. You can book a custom accessory workshop using one of the following methods. Please make your reservation at least 24 hours in advance.