Custom Accessory Experience Store Supported by Gen Z, 'Y!Y! Hands Shinjuku', Opens on April 10

YASUMI WORKS Co., Ltd. (Nagoya, Aichi; Representative Director and President: Ayumi Nakahama), a subsidiary of PIXTA Inc. (Shibuya, Tokyo; Representative Director and President: Daisuke Komata; TSE Standard: 3416), will open an experiential store offering workshops to create custom accessories like personalized smartphone cases and keyrings, named 'Y!Y! Hands Shinjuku', on Friday, April 10, 2026. ◆ Y!Y! Hands Shinjuku: https://www.instagram.com/yyhands.shinjuku/ ## ■ New Store Opening Information **** - Opens from 11:00 AM on Friday, April 10, 2026 **** - Y!Y! Hands Shinjuku - Instagram Account: https://www.instagram.com/yyhands.shinjuku/ **** - Room 402, Showa Building, 2-18-5 Yoyogi, Shibuya-ku, Tokyo **** - An experiential store providing custom accessory making workshops. ## ■ About Y!Y! Hands Shinjuku Y!Y! Hands is a brand that quickly introduced Italian charms, which have regained popularity overseas, to Japan. While leading the revival boom in Japan, it has communicated the appeal of custom accessory making as a pioneer in experiential services. The newly opening 'Y!Y! Hands Shinjuku' will offer workshops to create one-of-a-kind custom accessories, such as smartphone cases and keyrings. **** The workshop at 'Y!Y! Hands Shinjuku' is designed to flow smoothly from choosing your favorite parts to the final product, ensuring that even beginners can enjoy the process without confusion. **1. Start by choosing beads and parts** First, pick up a designated measuring cup and start selecting the beads and parts that will form the base of your creation. **2. With a sell-by-weight style,**