New Start as 'General Incorporated Association Higashiosaka Tourism Association'

【Key Points of Integration】

We will establish a system capable of simultaneously promoting the 'construction of a revenue-generating tourism mechanism' and the 'creation of experiential value' by integrating tourism promotion, the development and provision of experiential content, and the reception system (contact points) that have been carried out by each organization.

【Background of Integration】

The tourism environment is undergoing significant changes, including the diversification of domestic travel, the recovery of inbound tourism, and an increasing demand for 'experiencing' rather than just 'seeing.'

In light of these changes, it has become essential to build a system that can execute strategies cohesively across the entire region and maximize the promotion of its attractions, leading to this integration.

【About the New Organization】

Following the integration, we will commence operations as the 'General Incorporated Association Higashiosaka Tourism Association.'

Organization Name: General Incorporated Association Higashiosaka Tourism Association (Name change from General Incorporated Association Higashiosaka Tourism Promotion Organization)

English Name remains unchanged (Higashiosaka Tourism Agency)

Address: 2nd Floor, Annex Building, Higashiosaka City Hall, 1-1-1 Aramotokita, Higashiosaka City, Osaka Prefecture, 577-0011

Phone: 06-4309-8083

FAX: 06-4309-8084

E-mail: hta-jimukyoku＠higashiosakatourism.com

【Strengths of Higashiosaka Tourism】

Higashiosaka is an 'experiential city' where manufacturing, sports, and culture thrive alongside a downtown atmosphere.

It is full of attractions that visitors can genuinely engage with and feel, such as manufacturing experiences, rugby culture, and the warmth of people and culture that live on in historic temples, shrines, and shopping streets.

【Main Initiatives of the Higashiosaka Tourism Association】

The General Incorporated Association Higashiosaka Tourism Association will promote the creation of a tourism region where visitors can experience 'what can only be tasted in Higashiosaka,' leveraging these strengths.

・Dissemination of Tourism Information (Pikatto Higashiosaka / SNS)

We disseminate information about restaurants and tourist spots on the official tourism information site 'Pikatto Higashiosaka,' and post timely updates on events and seasonal gourmet information on our official Instagram account.

・Promotion of Experiential Tourism (Higashiosaka Experience Town Expo)

We offer year-round experiential programs unique to Higashiosaka, creating opportunities for visitors to experience the region's charm.

・Visitor Promotion ('Tako-pa Trip Higashiosaka')

We promote the appeal of Higashiosaka, which offers excellent time and cost efficiency and opportunities to meet its energetic people, by utilizing original town walking courses and maps to attract visitors.

・Film Commission Business

We are working to promote Higashiosaka's attractions and increase its recognition through hosting and cooperating with filming for popular movies such as 'Kokuhō' and 'Hanamamma,' as well as NHK's morning drama 'Mai Agare!'

・Promotion of Sports Tourism

We aim to expand the exchange population through sports by attracting training camps, such as the 'Rugby Spring Camp' at Hanazono Rugby Stadium.

・Development of DMO Certified Guides and Deployment of Professional Guides

We are training professional guides to convey the region's charm with high hospitality and knowledge. The first graduates are registered as 'DMO Certified Guides' and are engaged in planning and conducting tours, as well as guiding visitors through the region's history, culture, and experiential programs, with multilingual support including English and Chinese.

・Town Walking / Volunteer Guide Business

The strengths of the former Higashiosaka Tourism Association in creating town walking pamphlets introducing history and culture, and guiding visitors through 'Town Guide Volunteers,' will be further refined through this integration to convey the region's charm in depth.

*The General Incorporated Association Higashiosaka Tourism Association will further enhance and promote the appeal of Higashiosaka, a city where visitors can experience the 'authentic Osaka' alongside the local community, both domestically and internationally. Please stay tuned for the latest information, which will be regularly shared through the official tourism information site 'Pikatto Higashiosaka' and the official Higashiosaka Tourism Information Instagram account.

・Higashiosaka Official Tourism Information Site 'Pikatto Higashiosaka'

https://pikahiga.jp/

・Higashiosaka Tourism Information [Official] Instagram

https://www.instagram.com/higao_tourism/

【Reference】Image of the organization's dissolution, integration, and name change