Piic Supports Shiga Lakes Home Game as Title Game Partner, Drawing 4,873 Fans, the Season’s Second-Highest Attendance

Piic Inc. (Headquarters: Otsu, Shiga Prefecture; Representative Director: Naoya Fujii; hereinafter “Piic”) supported the “B.LEAGUE 2025-26 Season Round 36 Shiga Lakes vs. Sun Rockers Shibuya GAME2,” held on Sunday, May 3, 2026, as the title game partner. Through initiatives centered on planning and creativity, including newly drawn illustrations created in collaboration with globally active artist Dai Tamura, limited-edition food developed with a popular local cafe restaurant, and an interactive photo booth, Piic helped create an energetic arena atmosphere together with 4,873 attendees, the second-highest attendance of the season. Background of the Title Game Piic is based in Otsu, Shiga Prefecture, the hometown of its representative Fujii, and is now in its seventh fiscal year. Since its founding, the company has focused mainly on creative businesses. In April 2026, it integrated recruitment, branding, creative production, and social media, redefining its business model as a “Recruit Produce Company” that aims to solve organizational challenges at their root by designing both “people” and “communication” together. Piic has built a relationship with the Shiga Lakes as a sponsor over two seasons and has supported efforts to revitalize the region through sports. As part of that journey, the company received its first opportunity to take on the challenge of producing a title game. On the stage of the season’s final game, positioned as the moment to create the “peak of the season,” Piic poured its planning ability and creativity into giving shape to excitement. Although still a young company, Piic aimed to show the local community how it takes on challenges in its own way on a special occasion, contributing to the effort to energize Shiga. Initiatives to Create the Peak Under the slogan “A game to experience, not just watch,” Piic developed initiatives across three pillars: art, food, and experience. From the pre-game social media countdown to the arena on game day, the company aimed to deliver a consistent and exciting experience. Social Media Countdown Campaign To build momentum ahead of the game, Piic ran social media content featuring interviews with Lakes players and a project in which players wrote their enthusiasm on flip cards. By counting down together with the players, the campaign carried fans’ anticipation through to game day. Special Photo Session On game day, a special photo session was held with Dai Tamura, player Zach Auguste, and Piic representative Fujii. It became a memorable scene bringing together three people who continue to take on challenges in the fields of art, sports, and business. ART | Dai Tamura × Shiga Lakes × Piic Collaboration Illustration Globally active artist Dai Tamura created original player illustrations for this game. Collaboration goods using the visuals, including acrylic keychains and face towels, drew lines immediately after doors opened and sold out quickly. The players’ passion was transformed into art and delivered into the hands of fans. FOOD | Limited Fruit Sandwich “BLUE YELLOW PIECE” Together with the popular cafe restaurant “What’s The Life Style” in Katata, Shiga, Piic developed and sold a limited-edition fruit sandwich using Lakes-blue cream. With its striking appearance and reliable taste, it captivated visitors and sold out completely. EXPERIENCE | Interactive Photo Booth A large photo spot featuring Dai Tamura’s newly drawn illustrations was installed at the venue. Many visitors stopped by the space, which allowed them to take home the excitement of the game. Visitors who experienced the booth commented, “I was surprised that Mr. Tamura was actually there,” “I was happy to get an autograph and speak with him,” and “I didn’t know there was a company doing such interesting projects.” Even among those learning about Piic for the first time, many said they felt the company had “strong creative capability” and was “contributing to the local community.” Through the setting of sports, Piic’s planning ability and creativity reached many people that day. Comment from Shiga Lakes Kentaro Abe of the Partner Department at Shiga Lakestars Inc. said: “The theme of this title game with Piic was ‘challenge.’ The Lakes players also fight every game as challengers, bringing their fighting spirit to the forefront, and I felt that this day strongly overlapped with that mindset. Through this title game, Piic used the power of creativity to create an exciting atmosphere throughout the entire venue. It not only encouraged the players, but also became a game in which we felt especially strong cheering and unity among our 30 home games. I was reminded once again that spaces created in Shiga through the power and sensibilities of younger generations have great potential to move people’s hearts. Together with Piic, which upholds the idea of ‘giving shape to potential,’ we at Shiga Lakes also hope to create even more excitement and pride in Shiga through sports. We will continue taking on challenges with Piic to energize Shiga. Thank you, Representative Fujii. We look forward to continuing to work together.” Comment from the Representative Naoya Fujii, Representative Director of Piic Inc., said: “Through this title game, I believe we were able to show the sight of a young business leader like myself taking on a challenge, while also communicating that the power of creativity can create scenes where regions, companies, and people can become truly excited. We will continue to share new value from Shiga.” Company Overview Company name: Piic Inc. https://piic.co.jp Locations: Shiga Headquarters: 3-2-38 Ogoto, Otsu, Shiga, 2F; Osaka Office: Osaka International Building 31F, 2-4-13 Azuchimachi, Chuo-ku, Osaka; Tokyo Office: Roppongi Hills Mori Tower 16F, 6-10-1 Roppongi, Minato-ku, Tokyo Representative: Naoya Fujii, Representative Director Established: January 2020 Business: Recruitment support, branding support, marketing support, social media operations support Phone: 050-8893-8670