"Organizations Where People Gather Have a Reason." Shiga's Piic Rebrands on Second Founding Anniversary; Launches 'Recruit Produce' to Design Organizational Growth.
Piic rebrands, launching 'Recruit Produce' integrating recruitment, branding, and creative services for organizational growth.
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- 📰 Published: April 1, 2026 at 23:00
Piic Inc. (Headquarters: Otsu City, Shiga Prefecture, Representative Director: Naoya Fujii, hereinafter 'Piic') will implement a major rebranding on April 1, 2026, a significant milestone since its founding.
The company will redefine its business model to 'Recruit Produce,' which transcends the fields of recruitment support, branding, creative, and SNS, designing everything from strategy to implementation. By integrating these often-fragmented measures, Piic aims to connect recruitment to tangible growth investment for management.
Concurrently, Piic announces the renewal of its new tagline and visual identity (VI), as well as the unveiling of a new base that embodies its brand.
## Overview (Key Points of This Release)
- **Redefinition of Business Model**:
Integrating recruitment, branding, creative, and SNS. Designing 'people' and 'communication methods' to fundamentally solve organizational issues (= Recruit Produce).
- **New Identity**:
Defining three axes: 'Open & Calm,' 'Playful,' and 'Solid' as criteria for all decisions. The tagline is 'Turn potential into reality.'
- **VI and Site Refresh**:
Deepening the VI while inheriting the founding logo. Also, a complete renewal of the corporate website.
- **Operation of Experimental Base**:
A new office opens in Shiga as a prototyping base, embodying 'an organization to be admired.'
- **Establishment of New Management System**:
Welcoming new specialists in each domain to start the second founding period.
## Details of the Rebranding
### 1. Background of Rebranding: Why 'Design' is Necessary
Since its founding, Piic has driven its business with a focus on creativity, while also supporting numerous recruitment projects. In these endeavors, they encountered a contradiction: even with excellent deliverables, organizational issues remained unsolved due to fragmented strategies and communication.
Simply creating isn't enough to find ideal team members. Comprehensively designing 'people' and 'communication methods' that resonate with the vision is the shortest route to organizational growth. This practical realization became the driving force behind the construction of the new business model, 'Recruit Produce.'
As a partner that correctly identifies the latent 'potential' within companies and implements tangible reasons for them to be chosen, Piic positions this rebranding as its second founding period and embarks on a new challenge to redefine the organization's growth curve.
### 2. Definition of Brand Identity: Three Guidelines
For this renewal, Piic thoroughly examined its journey from founding (As-is) and its desired future (To-be). From the differential, they derived a 'core of evolution,' defined as three identities that serve as criteria for all judgments, from creative production standards to behavioral guidelines and evaluation systems.
- **Open & Calm**: Valuing a calm and open stance.
- **Playful**: Doubting common sense and expanding possibilities with a playful spirit.
- **Solid**: Responding to challenges with essential and high-quality solutions.
### 3. Tagline and Statement
As Piic's new banner, the tagline 'Turn potential into reality.' (伸びしろを、カタチに。) has been set.
'Potential' is considered the 'future destination' that every company and organization inherently possesses, even if they themselves are not yet aware of it.
Discovering and believing in that potential, and materializing it through the power of recruitment and creativity. Through this, they can find ideal colleagues and the organization begins to move vibrantly. Piic will continue to pursue the essence of 'Recruit Produce' to convert the 'potential' inherent in all organizations into tangible value, thereby increasing the number of 'organizations to be admired' across Japan.
### 4. VI Refresh and Corporate Website Renewal
While inheriting the logo from its founding, Piic has refreshed its VI based on the defined identity.
Bringing in Hiroaki Ota for art direction and Hiromasa Fukuchi for the design of Piic's new symbol, they have constructed visuals that fuse management strategy and creativity.
The key color, 'Piic Blue,' was inspired by the deep, serene surface of Lake Biwa, a symbol of Shiga. It expresses intellectual essence (Solid) and the sense of openness that encompasses potential (Open & Calm).
The corporate website has also been completely renewed. Through the owned media 'Piic Magazine,' Piic will also disseminate content related to the 'people' and 'communication methods' they believe in.
Corporate Website URL: https://piic.jp
### 5. Expansion of Base and Organization: 'Prototyping Base' Embodying the Brand
In line with the rebranding, Piic's headquarters office in Shiga has undergone a significant renovation. This space is not merely an office but an 'experimental ground (prototyping base)' for members to embody the new identity themselves and pursue an ideal organizational image.
* **Open (Open & Calm)**: An open work lounge and bar counter with a free address system, encouraging external interaction and free thinking.
* **Focus (Solid)**: Individual booths and meeting rooms for immersing oneself in detailed strategy planning and high-level creative production.
* **Playfulness (Playful)**: Design and ideas scattered throughout the space, including a desk modeled after a ping pong table. It fosters ideas that expand organizational potential from everyday moments.
Throughout the office, refreshed VI and messages are graphically placed. By embedding the brand philosophy into the space itself, Piic aims to embody and communicate the 'organization to be admired' that they aspire to be.
Furthermore, with organizational expansion, a new Osaka base has been established to drive further business growth.
## Future Outlook and Management System
On the occasion of this second founding, Piic will further accelerate its business expansion. To robustly drive this transformation
The company will redefine its business model to 'Recruit Produce,' which transcends the fields of recruitment support, branding, creative, and SNS, designing everything from strategy to implementation. By integrating these often-fragmented measures, Piic aims to connect recruitment to tangible growth investment for management.
Concurrently, Piic announces the renewal of its new tagline and visual identity (VI), as well as the unveiling of a new base that embodies its brand.
## Overview (Key Points of This Release)
- **Redefinition of Business Model**:
Integrating recruitment, branding, creative, and SNS. Designing 'people' and 'communication methods' to fundamentally solve organizational issues (= Recruit Produce).
- **New Identity**:
Defining three axes: 'Open & Calm,' 'Playful,' and 'Solid' as criteria for all decisions. The tagline is 'Turn potential into reality.'
- **VI and Site Refresh**:
Deepening the VI while inheriting the founding logo. Also, a complete renewal of the corporate website.
- **Operation of Experimental Base**:
A new office opens in Shiga as a prototyping base, embodying 'an organization to be admired.'
- **Establishment of New Management System**:
Welcoming new specialists in each domain to start the second founding period.
## Details of the Rebranding
### 1. Background of Rebranding: Why 'Design' is Necessary
Since its founding, Piic has driven its business with a focus on creativity, while also supporting numerous recruitment projects. In these endeavors, they encountered a contradiction: even with excellent deliverables, organizational issues remained unsolved due to fragmented strategies and communication.
Simply creating isn't enough to find ideal team members. Comprehensively designing 'people' and 'communication methods' that resonate with the vision is the shortest route to organizational growth. This practical realization became the driving force behind the construction of the new business model, 'Recruit Produce.'
As a partner that correctly identifies the latent 'potential' within companies and implements tangible reasons for them to be chosen, Piic positions this rebranding as its second founding period and embarks on a new challenge to redefine the organization's growth curve.
### 2. Definition of Brand Identity: Three Guidelines
For this renewal, Piic thoroughly examined its journey from founding (As-is) and its desired future (To-be). From the differential, they derived a 'core of evolution,' defined as three identities that serve as criteria for all judgments, from creative production standards to behavioral guidelines and evaluation systems.
- **Open & Calm**: Valuing a calm and open stance.
- **Playful**: Doubting common sense and expanding possibilities with a playful spirit.
- **Solid**: Responding to challenges with essential and high-quality solutions.
### 3. Tagline and Statement
As Piic's new banner, the tagline 'Turn potential into reality.' (伸びしろを、カタチに。) has been set.
'Potential' is considered the 'future destination' that every company and organization inherently possesses, even if they themselves are not yet aware of it.
Discovering and believing in that potential, and materializing it through the power of recruitment and creativity. Through this, they can find ideal colleagues and the organization begins to move vibrantly. Piic will continue to pursue the essence of 'Recruit Produce' to convert the 'potential' inherent in all organizations into tangible value, thereby increasing the number of 'organizations to be admired' across Japan.
### 4. VI Refresh and Corporate Website Renewal
While inheriting the logo from its founding, Piic has refreshed its VI based on the defined identity.
Bringing in Hiroaki Ota for art direction and Hiromasa Fukuchi for the design of Piic's new symbol, they have constructed visuals that fuse management strategy and creativity.
The key color, 'Piic Blue,' was inspired by the deep, serene surface of Lake Biwa, a symbol of Shiga. It expresses intellectual essence (Solid) and the sense of openness that encompasses potential (Open & Calm).
The corporate website has also been completely renewed. Through the owned media 'Piic Magazine,' Piic will also disseminate content related to the 'people' and 'communication methods' they believe in.
Corporate Website URL: https://piic.jp
### 5. Expansion of Base and Organization: 'Prototyping Base' Embodying the Brand
In line with the rebranding, Piic's headquarters office in Shiga has undergone a significant renovation. This space is not merely an office but an 'experimental ground (prototyping base)' for members to embody the new identity themselves and pursue an ideal organizational image.
* **Open (Open & Calm)**: An open work lounge and bar counter with a free address system, encouraging external interaction and free thinking.
* **Focus (Solid)**: Individual booths and meeting rooms for immersing oneself in detailed strategy planning and high-level creative production.
* **Playfulness (Playful)**: Design and ideas scattered throughout the space, including a desk modeled after a ping pong table. It fosters ideas that expand organizational potential from everyday moments.
Throughout the office, refreshed VI and messages are graphically placed. By embedding the brand philosophy into the space itself, Piic aims to embody and communicate the 'organization to be admired' that they aspire to be.
Furthermore, with organizational expansion, a new Osaka base has been established to drive further business growth.
## Future Outlook and Management System
On the occasion of this second founding, Piic will further accelerate its business expansion. To robustly drive this transformation
FAQ
What is the purpose of Piic's rebranding?
To launch 'Recruit Produce,' integrating recruitment, branding, and creative services to promote organizational growth.
What is the new tagline?
It is 'Turn potential into reality.' (伸びしろを、カタチに。)
What is the purpose of the new office?
It serves as a 'prototyping base' to embody the brand and pursue an ideal organizational image.