Pickleball One raises funds. Collaborates with 5 major domestic companies to fully launch the Japanese pickleball industry
Pickleball One has raised funds and formed a partnership with five major Japanese companies, including ASICS and Sansan, to establish a foundation for the pickleball industry in Japan.
📋 Article Processing Timeline
- 📰 Published: April 7, 2026 at 19:00
- 🔍 Collected: April 7, 2026 at 10:31
- 🤖 AI Analyzed: April 20, 2026 at 23:39 (325h 8m after Collected)
Pickleball One Co., Ltd. (hereinafter "the Company") has raised funds and begun collaboration with major corporations to fully launch the pickleball industry in Japan.
In this initiative, we will collaborate with five companies: ASICS Ventures Corporation, Sansan, Inc., TBS Innovation Partners, LLC, Dentsu Group Inc., and Mitsui Fudosan Co., Ltd. (listed in alphabetical order). Through the improvement of the competitive environment, urban utilization, corporate networking, and the development of sports content, we will promote the establishment of a growth foundation for the Japanese pickleball industry.
◼︎ Background
The Company considers the Japanese pickleball industry to currently be in a "startup phase" and is developing its business with the highest priority on creating the industry.
The rapidly expanding global pickleball industry continues to grow in all areas—player population, facilities, and related businesses—centered in the United States. In the US, statistics show that about 50 million people, or roughly 1 in 5 adults, played in the past year (*1), and it has been named the "fastest-growing sport in America" for four consecutive years (*2). With the development of dedicated courts, the advancement of professional leagues, and the expansion of the equipment market, pickleball is experiencing rapid global growth.
Pickleball One Co., Ltd. is a startup that comprehensively develops court operations, event planning, media operations, and equipment sales with the aim of launching the pickleball industry in Japan. Through the operation of the urban base "Pickleball Ginza Shimbashi," the planning and operation of domestic events and tournaments, and the holding of events related to overseas professional tours, we have been working to create playing opportunities and expand market recognition in Japan.
The Company considers the Japanese pickleball market to currently be in a "startup phase" and is promoting its business with the highest priority on improving the competitive environment and creating the market.
◼︎ Future initiatives with each company
ASICS Ventures Corporation
Leveraging expertise in the sports field, we will expand the rental business for footwear suitable for pickleball and proceed with initiatives to strengthen the foundation of the sport.
Sansan, Inc.
Through collaboration in the operation of the "Sansan Pickleball Court Ikebukuro" to be opened this summer, we aim to expand the player population and promote its use as a new means of communication in business.
TBS Innovation Partners, LLC (TBS Group)
Through the holding of pickleball events and international tournaments, we will promote the popularization and establishment of pickleball in Japan. In addition, by utilizing various assets and expertise possessed by TBS, we will expand the possibilities of new sports entertainment.
Dentsu Group Inc.
Leveraging the knowledge and know-how that our group has cultivated in the field of sports marketing, we will comprehensively support everything from popularizing the sport to building a fan base and improving the value of the sport. By expanding touchpoints with consumers to raise awareness and forming a highly enthusiastic community of players and fans of all levels, we aim to create and expand a new sports market originating from pickleball.
Mitsui Fudosan Co., Ltd.
In this initiative, we will collaborate with five companies: ASICS Ventures Corporation, Sansan, Inc., TBS Innovation Partners, LLC, Dentsu Group Inc., and Mitsui Fudosan Co., Ltd. (listed in alphabetical order). Through the improvement of the competitive environment, urban utilization, corporate networking, and the development of sports content, we will promote the establishment of a growth foundation for the Japanese pickleball industry.
◼︎ Background
The Company considers the Japanese pickleball industry to currently be in a "startup phase" and is developing its business with the highest priority on creating the industry.
The rapidly expanding global pickleball industry continues to grow in all areas—player population, facilities, and related businesses—centered in the United States. In the US, statistics show that about 50 million people, or roughly 1 in 5 adults, played in the past year (*1), and it has been named the "fastest-growing sport in America" for four consecutive years (*2). With the development of dedicated courts, the advancement of professional leagues, and the expansion of the equipment market, pickleball is experiencing rapid global growth.
Pickleball One Co., Ltd. is a startup that comprehensively develops court operations, event planning, media operations, and equipment sales with the aim of launching the pickleball industry in Japan. Through the operation of the urban base "Pickleball Ginza Shimbashi," the planning and operation of domestic events and tournaments, and the holding of events related to overseas professional tours, we have been working to create playing opportunities and expand market recognition in Japan.
The Company considers the Japanese pickleball market to currently be in a "startup phase" and is promoting its business with the highest priority on improving the competitive environment and creating the market.
◼︎ Future initiatives with each company
ASICS Ventures Corporation
Leveraging expertise in the sports field, we will expand the rental business for footwear suitable for pickleball and proceed with initiatives to strengthen the foundation of the sport.
Sansan, Inc.
Through collaboration in the operation of the "Sansan Pickleball Court Ikebukuro" to be opened this summer, we aim to expand the player population and promote its use as a new means of communication in business.
TBS Innovation Partners, LLC (TBS Group)
Through the holding of pickleball events and international tournaments, we will promote the popularization and establishment of pickleball in Japan. In addition, by utilizing various assets and expertise possessed by TBS, we will expand the possibilities of new sports entertainment.
Dentsu Group Inc.
Leveraging the knowledge and know-how that our group has cultivated in the field of sports marketing, we will comprehensively support everything from popularizing the sport to building a fan base and improving the value of the sport. By expanding touchpoints with consumers to raise awareness and forming a highly enthusiastic community of players and fans of all levels, we aim to create and expand a new sports market originating from pickleball.
Mitsui Fudosan Co., Ltd.