PIA Corporation (Headquarters: Shinagawa-ku, Tokyo; Representative Director: Hiromichi Mihara) announces the launch of "Mini Coffee Jelly," a smaller size of the popular No. 1*1 color "Coffee Jelly" from the color contact lens brand "feliamo" (フェリアモ), for which Mai Shiraishi serves as the image model. This new product is designed for an even more natural look and will be sequentially released starting today, July 1, 2026 (Wed.), exclusively at Don Quijote stores nationwide.

Product Features

1 Coloring Diameter of 12.8mm Pursuing Even More Naturalness

This is a smaller size of the popular No. 1*1 color, Coffee Jelly. While retaining the moist and glossy nuance color that enhances the impression of the eyes, we pursued a more natural-looking lens that is harder to detect.

2 UV Cut Function

As UV rays become stronger in the coming season, this lens cuts harmful UV rays*2 that are said to be detrimental to skin and eyes and can potentially cause eye diseases such as cataracts.

3 High Moisture Content Material & Sandwich Method

Made with a soft material that holds a lot of moisture, it provides a comfortable fit without any discomfort to the eyes. Furthermore, by adopting the "sandwich method," where the colorant does not directly touch the eyes, high safety is ensured to prevent any impact on the eyes.

*1: Comparison within feliamo

*2: Cuts 50% or more of UV-A rays and 95% or more of UV-B rays

New Product Overview

Mini Coffee Jelly

DIA: 14.2mm / Coloring Diameter: 12.8mm

Moist, Glossy Transparency x Subtle Enhancement

A natural-looking lens that is harder to detect

A slightly smaller lens than Coffee Jelly, pursuing a natural look that is harder to detect.

Campaign Information

[New Color Launch Commemoration]

To celebrate the release of the new color, we will be holding a monitor campaign on feliamo's official social media, offering 100 people the chance to try the new color.

How to Apply

1 Follow one of the official feliamo accounts: feliamo Official TikTok (@feliamo_official), Official Instagram (@feliamo_official), or feliamo Official X (@feliamoOfficial).

2 Apply via the dedicated form: You can apply through the URL below.

URL: https://forms.gle/hVZeMs6wu5YsqBeg8

Eligibility

Individuals who can post a review on their own TikTok, Instagram, or X account.

*The posting deadline is scheduled for August 31 (Mon.).

*This monitor recruitment is limited to followers.

*Applications are not eligible if your account is set to private.

*Winners will be notified by the shipment of the prize. (Scheduled to ship sequentially from late July).

*Please refrain from applying on behalf of someone else.

*Prize shipments are limited to Japan. If you cannot provide the necessary information for shipping, or if the product cannot be received due to address changes, unknown forwarding address, or absence, the win may be invalidated.

Official HP & Social Media

Official HP: https://www.feliamo.jp/

Official X (formerly Twitter): https://x.com/feliamoOfficial

Official Instagram: https://www.instagram.com/feliamo_official

Official TikTok: https://www.tiktok.com/@feliamo_official

Product Overview

Product Name: feliamo 1day

Price: 1,760 yen (tax included) (10 lenses per box)

Colors: 21 colors in total

Lens: BC 8.6mm / DIA 14.2mm / 14.5mm

Moisture Content: 55% (UV Cut)

Usage Period: All-day wear, daily disposable

Power: ±0.00D (non-prescription), -0.50D to -6.00D (0.25D increments), -6.50D to -10.00D (0.50D increments)

Sales Name: PIA Contact Aqua

Approval Number: 22900BZX00118000

Sales Channel: Sequentially available at Don Quijote stores nationwide.

*Some stores may not carry the product.

*Contact lenses are highly controlled medical devices. Please strictly adhere to the wearing period and time as instructed by your ophthalmologist and use them correctly.

*First-time users are recommended to consult an ophthalmologist.

FAQ Regarding This Product

Q1: What are the differences in specifications compared to the existing "Coffee Jelly"?

A1: Only the coloring diameter differs. While the coloring diameter of the existing Coffee Jelly is 13.0mm, the new Mini Coffee Jelly has a coloring diameter of 12.8mm, designed for a size that blends more naturally with the bare eye.

Q2: Please tell us about the lens's moisture content and comfort features.

A2: This product uses a high moisture content material of 55%. It is made of a soft material that holds a lot of moisture, providing a comfortable fit without any discomfort to the eyes. Additionally, by adopting a "sandwich structure" where the colorant does not directly touch the pupils or eyelids, high safety is ensured to prevent any impact on the eyes.

About 'feliamo' (フェリアモ)

The origin of feliamo is felice amore ~happy love~

This lens exudes an aura of being loved from the eyes, creating an impression of femininity and elegance.

For work, for leisure, for special days. With a lineup of lenses that blend into any situation, it creates eyes that everyone will love.

Profile of Mai Shiraishi

Born August 20, 1992, Type A. Debuted in 2011 as a member of Nogizaka46. After graduating from Nogizaka46 in 2020, she has been active in a wide range of fields as a model and actress. Recent works include the drama "Koi suru Keigo 24ji Season 2" (2025, TV Asahi series) and the movie "Under Ninja." She is also currently a regular on the NTV series variety show "Guru Guru Ninety Nine Gouchi ni Narimasu!"

FACT BOX

  • Source: PR TIMES
  • Category: 製品発売
  • Organizations: feliamo