feliamo, Modeled by Mai Shiraishi, to Pre-Release Two New 'Latte Color' Lenses During Qoo10's Mega Discount Event

PIA Corporation (Headquarters: Shinagawa-ku, Tokyo; CEO: Hiromichi Miharado) will pre-release two new natural and blendable latte-colored lenses for its 'feliamo' color contact lens brand, modeled by Mai Shiraishi. The pre-sale will begin on Friday, May 29, 2026, on Qoo10 and other select online stores to align with the 'Mega Discount' period.

## Development Background
This product was developed based on 'latte colors' that blend into any eye, minimizing color differences caused by the user's individual iris color. Regardless of personal color, the lenses pursue a natural look suitable for various daily scenes, focusing on a subtle coloration that enhances one's own charm as a 'natural lens that melts into the eye.'

## Product Features
- **Latte Colors that Blend with Any Eye:** Carefully selected natural and blendable latte colors.
- **Subtle Fine Limbal Ring Design:** A natural, understated fine ring creates a defined look without being overpowering.

## New Product Overview
- **Choco Mist**
- DIA: 14.2mm / Colored DIA: 13.0mm
- A natural-looking lens with an airy chocolate color and a subtle ring for a pure look.
- **Chai Cafe**
- DIA: 14.2mm / Colored DIA: 13.2mm
- A perfectly sized ring and a mellow beige create naturally defined eyes.
*Note: The 1day and 1month versions have different water content, resulting in slight variations in color.

## Sales Information
- **Qoo10 Pre-Sale (from 5/29):** Morecontact Qoo10 Store, LILYANNA Qoo10 Store
- **Other Pre-Sale Stores:** Queen Eyes, Hotel Lovers, Morecontact
- **General Release (from 6/11, 11:00 AM):** LILY ANNA Official Shop, Rakuten, Yahoo Shopping, Amazon

## Campaign Information
To celebrate the new release, a monitor campaign for a total of 50 people will be held on the official feliamo TikTok, Instagram, and X (formerly Twitter) accounts.
- **How to Apply:** ① Follow one of the official social media accounts, ② Apply via the dedicated form (URL: https://forms.gle/yutgrTRu5tMvzfaC6)
- **Eligibility:** Those who can post a review on their own social media account by July 16. Winners will be notified by the shipment of the prize (shipping starts late June).