"Petmo," a Dog Outing Media Connecting with 3,000 Facilities Nationwide, Becomes a Corporation. Aims to Resolve "Cannot Enter Despite Being Pet-Friendly" Information Gap, Official Website Also Launched Simultaneously.

Petmo Inc. (Headquarters: Yokohama City, Kanagawa Prefecture, Representative Director: Yuya Fujihira) was established on April 1, 2026, and on the same day, launched its official website (https://petmo-jp.com). Our company operates "Petmo," an SNS media specializing in information on facilities where dogs can accompany their owners and introductions to pet-related products. With a monthly reach of approximately 1.7 million centered around Instagram and a network of over 3,000 pet-friendly facilities nationwide, we will fully deploy marketing support services for both facilities and brands, taking this opportunity of incorporation. "My beloved dog, the origin of Petmo. The Instagram account I started to share information about this dog has grown into a media with a monthly reach of 1.7 million."

Background of Incorporation: The Gap Between "Pet-Friendly" Signs and Reality Rising Outing Needs, Lagging Information Environment According to the "2025 National Dog and Cat Ownership Survey" by the General Incorporated Association Pet Food Association, the number of dog owners in Japan is approximately 6.82 million. After a long period of decline, the trend has stopped, and the number of new dog owners is recovering to about 450,000. Particularly noteworthy is the increase in dog ownership rates among singles in their 20s and 30s, and among families with children. The way of life with dogs is changing significantly, from the past "pets to keep at home" to "family members to go out and travel with." "Pet-Friendly" is Written, But Not Welcomed In response to this rising demand for outings, the information available to owners is far from sufficient. "Which cafes can I go to with my dog?" "Which inns allow dogs?" Such information is scattered by facility, and there are almost no comprehensive consolidated sources. Even more serious is the discrepancy between information and reality. Even if a web media or gourmet site lists "pet-friendly," there are many cases where owners are not welcomed with their dogs, or the conditions differ. Experiences of "going somewhere based on information and having an unpleasant time" accumulate, dampening the desire of dog lovers to go out. Delivering Only "Places You Can Actually Go" Petmo was born to solve this problem. We daily publish information on facilities nationwide such as cafes, restaurants, hotels, campgrounds, and commercial facilities that can be used with dogs, after confirming their actual acceptance policies on Instagram. Aiming to be a media that can be told, "I can go to places introduced by Petmo with peace of mind," we currently have over 3,000 facility information listings and have built a unique network with pet-accompanying facilities nationwide. Until now, we operated as a sole proprietorship, but as we received marketing support requests from many businesses, from individual stores to listed companies, we decided to incorporate to promote our business with a more reliable system.

Official Website Launched Simultaneously On April 1, 2026, the same day as the company's establishment, we launched our official website (https://petmo-jp.com). The website features Petmo's mission, service details, and company profile. We plan to expand blog content in the future. We will utilize it as an information dissemination hub alongside Instagram. "Official website (https://petmo-jp.com) launched on April 1, 2026."

Three Strengths of Petmo 1. Over 3,000 Facilities: Japan's Leading Pet-Friendly Facility Network We have independently investigated and listed over 3,000 pet-friendly facilities nationwide, including cafes, restaurants, hotels, and commercial facilities. We accumulate information down to the facility's acceptance policies, creating a network where dog lovers can find "places they can go with peace of mind." 2. Monthly 1.7 Million Reach: Direct Reach to Dog Owners Achieving approximately 1.7 million monthly reach primarily through Instagram, our media directly reaches active dog owners who regularly enjoy outings with their pets through daily information dissemination. 3. Marketing Support Based on Thorough Understanding of Dog Owners' Behavior We provide SNS marketing support, product sampling initiatives, and content creation, based on a deep understanding of what information motivates dog owners and what they look at when deciding to visit or purchase. We offer comprehensive support from facility customer acquisition to pet-related product promotion. We have a track record of supporting a wide range of clients, from individual stores to listed companies.

Future Development Petmo will further strengthen its information dissemination on Instagram and also engage in supporting market events where dog owners can enjoy time with their pets. With the vision "More freedom in daily life with pets," Petmo will continue to challenge itself on both media and business fronts towards realizing a society where people and dogs can naturally go out together. ■ Message from the Representative When I wanted to go out somewhere with my dog, it was hard to find reliable information about places we could actually go. And even when I finally found a place and went, we weren't always welcomed. The "gap between information and reality" that I, as a dog owner, experienced many times is the origin of why I started Petmo. As we introduced facilities one by one on Instagram, we received many comments like, "This is the information I was looking for," and "We went after seeing Petmo." At the same time, consultations from operators of pet-friendly facilities and pet-related companies asking to "reach dog owners more" have been increasing. Incorporation is a decision to seriously respond to both of these sentiments. For dog owners, "information on places they can go with peace of mind." For businesses, "the power to reach." Petmo will continue to run as a media connecting dogs and people.