Persol Cross Technology Forms Partnership with JRP, Operator of SUPER FORMULA

Persol Cross Technology Co., Ltd. (Headquarters: Shinjuku-ku, Tokyo; President and Representative Director: Shinji Masaki; hereinafter: Persol Cross Technology), a technology solutions business under the Persol Group, which upholds the vision of "Work, and Smile.", has signed a partnership agreement with Japan Race Promotion Co., Ltd. (Headquarters: Chiyoda-ku, Tokyo; President and Representative Director: Yoshihisa Ueno; hereinafter: JRP), the operator of the All Japan Super Formula Championship (hereinafter: "SUPER FORMULA"), Japan's premier motorsport series.

The purpose of this partnership agreement is for Persol Cross Technology to support the development of JRP's official SUPER FORMULA app, 'SFgo', thereby fostering excellent digital talent for the mobility industry.

https://superformula.net/sfgo/ja/

■The two companies' initiative: Collaboration in developing the official SUPER FORMULA app 'SFgo'

JRP's 'SFgo' is an official app that allows users to enjoy SUPER FORMULA more deeply. In the future, 'SFgo' aims to become "Asia's largest digital entertainment in motorsports" and plans to further enhance features that allow multi-faceted enjoyment of Japan's top-tier races, such as viewing experiences incorporating AR/VR and race analysis using AI.

In the current mobility industry, with the spread of SDVs*, there is a growing need for engineers with broad knowledge in areas such as vehicle data and cloud computing. Through the development of 'SFgo', Persol Cross Technology will create opportunities for talent to thrive in response to industry needs, including providing practical opportunities to experience future technological environments such as AI-driven development approaches, and will promote digital talent development.

*Software Defined Vehicle

■Comment from Sota Mino, SFgo2.0 Project Manager, Japan Race Promotion Co., Ltd.

"'SFgo' is one of the core themes of the 'SF NEXT50' project, which aims to create a sustainable motorsports industry. Initially, 'SFgo' was positioned as a theme for motorsports DX, but through this partnership with Persol Cross Technology, we are delighted to contribute to the mobility industry from the perspective of human resource development.

In the mobility industry, where the development of SDVs and autonomous vehicles is progressing, the demand for engineers with a wide range of knowledge, from in-vehicle devices and vehicle data to applications, is rapidly increasing. We intend to continue expanding initiatives that utilize 'SFgo' as a platform for developing such digital talent.

While providing new viewing experiences for motorsports fans, 'SFgo' will continue to contribute to solving challenges in the automotive industry."

■Comment from Naoki Okubo, General Manager, IT Engineering Division, Persol Cross Technology Co., Ltd.

"Persol Cross Technology has over 10,000 engineers and supports a wide variety of projects in manufacturing domains such as automotive, aerospace, home appliances, and robotics, from development to IT domains such as DX promotion, application development, and system maintenance, in various forms including contracting and technical dispatch.

In the automotive industry, in particular, we have accumulated extensive experience and have been involved in advanced development using actual machines and IT, such as retrofitting commercial vehicles, agricultural and construction machinery, and passenger cars for autonomous driving and electrification. In this project, we plan to actively incorporate AI-driven development approaches, not limited to conventional achievements. We aim to strengthen our development capabilities adapted to an AI-native technical environment and realize new value creation that shapes the future of SIers.

By joining hands with JRP, we will leverage our excellent knowledge and extensive experience in engineering and IT development to promote the development of next-generation digital talent, thereby contributing to the advancement of the mobility industry and the promotion of motorsports."

・Inquiries (corporate/individual) here https://persol-xtech.co.jp/contact/

■About Japan Race Promotion Co., Ltd. (JRP) https://superformula.net/sf3/about_jrp/

JRP operates the All Japan Super Formula Championship (SUPER FORMULA), Japan's premier and fastest formula car race series. In 2022, the "SUPER FORMULA NEXT50" project was launched with the aim of creating a sustainable motorsports industry, and various initiatives are being developed for carbon neutrality and the digitalization of motorsports.

■About Persol Cross Technology Co., Ltd. https://persol-xtech.co.jp/

Persol Cross Technology Co., Ltd. provides technical support to customers in various industries with specialized engineers in manufacturing domains such as automotive, aerospace, industrial machinery, home appliances, and robotics, IT domains offering comprehensive solutions from consulting to design and development, and security domains including diagnosis, operation, and IoT. We aim to solve social issues by transforming the way people and organizations work through the power of "cutting-edge technology."