PERSOL CAREER Wins the Japan BtoB Advertising Award

PERSOL CAREER Co., Ltd. (Headquarters: Minato-ku, Tokyo; President and CEO: Hiroyuki Senoo), which operates the job transition service 'doda,' has received the Silver Award in the 'Video Category <Recruitment Videos>' at the Japan BtoB Advertising Award, hosted by the Japan BtoB Advertising Association.

The Japan BtoB Advertising Award is a competition that has been held since 1980, focusing on communication tools in the BtoB advertising field and honoring outstanding works in corporate communication activities and production techniques.

At the award ceremony held on June 8, 2026, representatives from the advertiser Mitsubishi Heavy Industries Ltd. (Mr. Takashi Yamané), production partner FEVV Inc. (Mr. Yamato Yoshizawa), and Mr. Makoto Hasegawa, head of PERSOL CAREER’s Recruitment Promotion Group who led the production, attended.

Key Features of the Work

The video was carefully crafted with the aim of making Mitsubishi Heavy Industries’ 'aerospace business' feel relatable and personally relevant. Rather than focusing on explaining the business or products clearly, the team based the concept on realistically portraying the emotional experience of changing jobs, using a conversational drama format. Every line of dialogue was meticulously written to convey the characters’ relationships and their mix of anxiety and hope about career transitions, all within a short runtime.

Advertiser: Mitsubishi Heavy Industries, Ltd.

Title: Neighboring Work: 'Reporting to a Senior'

Website: https://www.youtube.com/watch?v=a_gu1HjC6_A

Judges’ Evaluation Points

The judges praised the work for its 'modern approach,' particularly highlighting how casting a female lead and depicting ordinary daily scenes effectively communicated that a career in the aerospace industry is not a 'special or distant choice.'

Award Ceremony Photo (from left): Makoto Hasegawa (Recruitment Promotion Group, PERSOL CAREER), Takashi Yamané (Mitsubishi Heavy Industries, Ltd.), Yamato Yoshizawa (FEVV Inc.)

Award Acceptance Comment

Makoto Hasegawa, Planner, Recruitment Promotion Group, Recruitment Solutions Division, PERSOL CAREER

This project was conceived and produced with the central theme of 'how to make Mitsubishi Heavy Industries’ aerospace business feel close and personally relevant.'

Given that it is a large-scale manufacturing field and a specialized industry, many candidates may feel it is distant or may not even consider it as a potential workplace. For such candidates, we focused on communication design that allows them to project themselves into the story. Amid ongoing discussions about the role of creativity in recruitment, this project rekindled our belief in the potential of 'recruitment × creativity.'

Moreover, for PERSOL CAREER, which has traditionally been recognized primarily as a 'staffing agency,' this achievement may serve as a turning point toward further expanding into the 'recruitment × creative' domain.

We would like to express our deepest gratitude to Mitsubishi Heavy Industries and all our production partners for providing us with such a valuable insight and opportunity.

About the Japan BtoB Advertising Award

Hosted by the Japan BtoB Advertising Association (with support from the Ministry of Economy, Trade and Industry and Nikkan Kogyo Shimbun), the Japan BtoB Advertising Award is a competition that has been held since 1980 to promote and advance BtoB advertising. The contest focuses on communication tools in the BtoB advertising field, honoring outstanding corporate communication efforts (by advertisers) and comprehensive production techniques (by production companies) showcased through advertising works, with the goal of advancing BtoB advertising and elevating its overall standards as a key component of business, marketing, and communication.

Japan BtoB Advertising Award: https://www.bbaa.or.jp/jigyo/sogo

About PERSOL CAREER Co., Ltd. <https://www.persol-career.co.jp/>

PERSOL CAREER Co., Ltd. operates under the mission of 'empowering individuals to make work their own.' Through job transition services such as 'doda' and the premium job service 'doda X,' the company provides recruitment support, job advertising, and new graduate hiring assistance. In May 2022, it launched 'HiPro,' a comprehensive professional talent utilization support brand, officially entering the side-job and freelance market. Mobilizing the full strength of the group, PERSOL CAREER is committed to creating social value centered on individuals’ ways of working, directly addressing social challenges, and striving to realize a society where all forms of work lead to smiles.

About Our Mission: https://www.persol-career.co.jp/mission_value/detail/

*On the use of 'hataraku' (はたらく) within the PERSOL Group

The PERSOL Group aims to realize a world where everyone can decide their own way of 'hataraku' (はたらく). To express the diverse ways of working and living for each individual, we use the hiragana 'はたらく' instead of the kanji '働く.'