HiPro Direct's Side-Hustle Talent Support Achieves 600% Crowdfunding Success for Yamagata's Long-Established Sake Brewery
Persol Career's "HiPro Direct" platform facilitated a program where 3 side-hustle professionals supported a Yamagata sake brewery, leading to a 600% crowdfunding achievement. This highlights the effectiveness of urban talent in revitalizing traditional regional businesses.
📋 Article Processing Timeline
- 📰 Published: April 7, 2026 at 21:00
- 🔍 Collected: April 7, 2026 at 12:30
- 🤖 AI Analyzed: April 20, 2026 at 21:50 (321h 19m after Collected)
Persol Career Co., Ltd. is pleased to announce that its side-hustle and freelance talent matching platform service, "HiPro Direct", has achieved a 600% success rate in crowdfunding through the support of three side-hustle/concurrent professionals matched in the "Yamagata Future Kur-Mirasai Human Resource Utilization Project" commissioned by Yamagata Prefecture.
## What is the Super Practical Work-Stay Program "Yamagata x Sake Brewery Good Things Discovery Produce"?
"HiPro Direct" has been promoting the "Yamagata Future Kur-Mirasai Human Resource Utilization Project" since 2023, connecting urban professional talent seeking side-hustles and concurrent employment with small and medium-sized enterprises in Yamagata Prefecture.
"Yamagata x Sake Brewery Good Things Discovery Produce" is a program where side-hustle/concurrent professionals stay for two days in Kawanishi Town and Nanyo City, Yamagata Prefecture (October 18-19, 2025), aiming to solve the challenges for the sustainable growth of a long-established brewery founded in the Taisho era, "Nakaochi Sake Brewery Co., Ltd.".
## Decision to Appoint 3 Side-Hustle/Concurrent Professionals Through Problem-Solving Presentation
Eight pre-selected side-hustle/concurrent professionals visited Kawanishi Town and Nanyo City, Yamagata Prefecture, for brewery tours and community interaction. Through on-site observation, they grasped the "essence of the company and region" and unearthed its potential appeal. Based on these insights, they presented problem-solving strategies. As a result of the presentation evaluation, three side-hustle/concurrent professionals were appointed as accompanying supporters.
## What is the Super Practical Work-Stay Program "Yamagata x Sake Brewery Good Things Discovery Produce"?
"HiPro Direct" has been promoting the "Yamagata Future Kur-Mirasai Human Resource Utilization Project" since 2023, connecting urban professional talent seeking side-hustles and concurrent employment with small and medium-sized enterprises in Yamagata Prefecture.
"Yamagata x Sake Brewery Good Things Discovery Produce" is a program where side-hustle/concurrent professionals stay for two days in Kawanishi Town and Nanyo City, Yamagata Prefecture (October 18-19, 2025), aiming to solve the challenges for the sustainable growth of a long-established brewery founded in the Taisho era, "Nakaochi Sake Brewery Co., Ltd.".
## Decision to Appoint 3 Side-Hustle/Concurrent Professionals Through Problem-Solving Presentation
Eight pre-selected side-hustle/concurrent professionals visited Kawanishi Town and Nanyo City, Yamagata Prefecture, for brewery tours and community interaction. Through on-site observation, they grasped the "essence of the company and region" and unearthed its potential appeal. Based on these insights, they presented problem-solving strategies. As a result of the presentation evaluation, three side-hustle/concurrent professionals were appointed as accompanying supporters.