Persol Business Process Design Launches "KATAruru Rainbow Consultation Room," an LGBTQ+ Consultation Service for Corporations
Persol Business Process Design, part of the Persol Group, has launched "KATAruru Rainbow Consultation Room," an LGBTQ+ consultation service for corporations. This service provides specialized support for employees' LGBTQ+ concerns and promotes the creation of inclusive workplace environments.
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- 📰 Published: April 15, 2026 at 20:00
- 🔍 Collected: April 15, 2026 at 11:31
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Persol Business Process Design Co., Ltd. (Headquarters: Minato-ku, Tokyo; Representative Director and President: Kazuyuki Ichimura; hereinafter "Persol Business Process Design"), part of the Persol Group which upholds the vision of "Work and Smile," is launching "KATAruru Rainbow Consultation Room," an LGBTQ+ consultation service for corporations. Through this service, specialists will address LGBTQ+ related consultations from employees, supporting the resolution of diverse concerns and anxieties, and promoting the introduction of systems and improvement of workplace environments where LGBTQ+ individuals can work comfortably.
Click here for "KATAruru": https://www.persol-bd.co.jp/service/hrsolution/s-hr/service/kataruru/
■ Background
In corporations, based on the Revised Act on Comprehensive Promotion of Labor Policies enacted in 2020, measures to prevent SOGI (sexual orientation and gender identity) related insults and outing have been mandated. Furthermore, with the enactment of the "LGBT Understanding Promotion Act" in 2023, concrete initiatives are becoming more active. However, due to a lack of specialized personnel, only about 30%* of companies have established internal LGBTQ+ consultation services. In industries where employees are dispersed and engaged in work, such as construction and retail, it is challenging for headquarters' HR departments to gather feedback, leading to an increasing need for LGBTQ+ consultation services.
Persol Business Process Design has accumulated expertise in LGBTQ+ consultation and operation through its entrusted management of LGBTQ+ consultation services for prefectural residents in local governments. Leveraging this knowledge gained from local government consultation projects and based on the existing avatar mental care service "KATAruru," they are launching "KATAruru Rainbow Consultation Room" as an LGBTQ+ consultation service for corporations.
* Source: "FY2024 Diversity Survey and Promotion Project Report on Workplaces" (Ministry of Health, Labour and Welfare) https://www.mhlw.go.jp/content/001511340.pdf
■ Overview of "KATAruru Rainbow Consultation Room"
"KATAruru Rainbow Consultation Room" is a consultation service that responds to inquiries not only from LGBTQ+ individuals themselves but also from supervisors, colleagues, and others involved in the workplace. Utilizing the anonymity-focused operational know-how cultivated with "KATAruru," third-party specialists such as clinical psychologists, certified public psychologists, and psychiatric social workers respond to consultations through multiple channels, including avatar-based online interviews, camera ON/OFF interviews, and chat. This aims to reduce the psychological burden and support the resolution of diverse concerns and anxieties while ensuring the anonymity of the consultant.
Furthermore, if the consultant wishes, requests regarding the workplace environment and systems can be conveyed to the company. For client companies, anonymized reports (as needed/monthly) on usage status, consultation content trends, and workplace requests will be provided. This will support the introduction of systems and improvement of workplace environments where everyone, including LGBTQ+ individuals, can work comfortably, thereby assisting in the prevention of SOGI harassment.
■ Track Record of Supporting LGBTQ+ Consultation Projects in Local Governments
Persol Business Process Design has utilized its consultation achievements with "KATAruru" to manage LGBTQ+ consultation services for prefectural residents in local governments. They have provided comprehensive support, from establishing systems to ensure consultation quality and designing consultation channels based on user characteristics, to planning and executing public relations and awareness campaigns. This expertise is being applied to the design and operation of this new service.
Image of avatar-based online interview consultation
Sample monthly report
● Example contents of monthly report
Summary of usage status (number of sessions, proportion of consultation methods like avatar/camera ON/OFF, age group proportion of users, etc.)
Trends in consultation content (proportion of consultations by category such as "sexuality and gender," "workplace/career")
Excerpts and topics from consultation content and response records (reporting main concerns, response methods, and requests leading to organizational improvement, within a scope that does not identify individuals)
■ Future Developments
Starting with the provision of this service, Persol Business Process Design plans to expand services that support corporate DEI promotion, including internal training, educational programs, support for system design, and information provision on Persol Group initiatives.
■ Persol Business Process Design Co., Ltd.
CX Business Division, HITO Management Department, Healthcare Solutions Department, Yumika Ishima (Clinical Psychologist, Certified Public Psychologist, Psychiatric Social Worker)
Keywords:
Click here for "KATAruru": https://www.persol-bd.co.jp/service/hrsolution/s-hr/service/kataruru/
■ Background
In corporations, based on the Revised Act on Comprehensive Promotion of Labor Policies enacted in 2020, measures to prevent SOGI (sexual orientation and gender identity) related insults and outing have been mandated. Furthermore, with the enactment of the "LGBT Understanding Promotion Act" in 2023, concrete initiatives are becoming more active. However, due to a lack of specialized personnel, only about 30%* of companies have established internal LGBTQ+ consultation services. In industries where employees are dispersed and engaged in work, such as construction and retail, it is challenging for headquarters' HR departments to gather feedback, leading to an increasing need for LGBTQ+ consultation services.
Persol Business Process Design has accumulated expertise in LGBTQ+ consultation and operation through its entrusted management of LGBTQ+ consultation services for prefectural residents in local governments. Leveraging this knowledge gained from local government consultation projects and based on the existing avatar mental care service "KATAruru," they are launching "KATAruru Rainbow Consultation Room" as an LGBTQ+ consultation service for corporations.
* Source: "FY2024 Diversity Survey and Promotion Project Report on Workplaces" (Ministry of Health, Labour and Welfare) https://www.mhlw.go.jp/content/001511340.pdf
■ Overview of "KATAruru Rainbow Consultation Room"
"KATAruru Rainbow Consultation Room" is a consultation service that responds to inquiries not only from LGBTQ+ individuals themselves but also from supervisors, colleagues, and others involved in the workplace. Utilizing the anonymity-focused operational know-how cultivated with "KATAruru," third-party specialists such as clinical psychologists, certified public psychologists, and psychiatric social workers respond to consultations through multiple channels, including avatar-based online interviews, camera ON/OFF interviews, and chat. This aims to reduce the psychological burden and support the resolution of diverse concerns and anxieties while ensuring the anonymity of the consultant.
Furthermore, if the consultant wishes, requests regarding the workplace environment and systems can be conveyed to the company. For client companies, anonymized reports (as needed/monthly) on usage status, consultation content trends, and workplace requests will be provided. This will support the introduction of systems and improvement of workplace environments where everyone, including LGBTQ+ individuals, can work comfortably, thereby assisting in the prevention of SOGI harassment.
■ Track Record of Supporting LGBTQ+ Consultation Projects in Local Governments
Persol Business Process Design has utilized its consultation achievements with "KATAruru" to manage LGBTQ+ consultation services for prefectural residents in local governments. They have provided comprehensive support, from establishing systems to ensure consultation quality and designing consultation channels based on user characteristics, to planning and executing public relations and awareness campaigns. This expertise is being applied to the design and operation of this new service.
Image of avatar-based online interview consultation
Sample monthly report
● Example contents of monthly report
Summary of usage status (number of sessions, proportion of consultation methods like avatar/camera ON/OFF, age group proportion of users, etc.)
Trends in consultation content (proportion of consultations by category such as "sexuality and gender," "workplace/career")
Excerpts and topics from consultation content and response records (reporting main concerns, response methods, and requests leading to organizational improvement, within a scope that does not identify individuals)
■ Future Developments
Starting with the provision of this service, Persol Business Process Design plans to expand services that support corporate DEI promotion, including internal training, educational programs, support for system design, and information provision on Persol Group initiatives.
■ Persol Business Process Design Co., Ltd.
CX Business Division, HITO Management Department, Healthcare Solutions Department, Yumika Ishima (Clinical Psychologist, Certified Public Psychologist, Psychiatric Social Worker)
Keywords: