Rakuten Payment Co., Ltd. (hereinafter referred to as "Rakuten Payment") is pleased to announce its participation in the "Shop in Yuzawa City! Get Up to 10% Back with Cashless Payments Yuzawa City Cashless Campaign!" (hereinafter referred to as "the Campaign"), which will be held by Yuzawa City, Akita Prefecture, from July 1, 2026 (Wed) to September 30, 2026 (Wed).

Under this campaign, customers who use Rakuten Pay's code payment (Note 1) at eligible stores in Yuzawa City, Akita Prefecture, during the campaign period will receive Rakuten Points equivalent to up to 10% of their payment amount.

Additionally, by meeting certain conditions within the Rakuten Pay app, presenting a Rakuten Point Card at eligible stores, and using Rakuten Pay's code payment with Rakuten Pay balance (Note 2) as the payment source, customers can receive up to an additional 2.5% in Rakuten Points (Note 3). Therefore, combined with this campaign, the total point return will be up to 12.5%.

Please note that there are conditions for point awarding, and conditions apply to the bonus points (with limits). For details, please check the campaign overview or campaign page below.

Rakuten Payment aims to contribute to local communities through public-private collaboration, with the goal of revitalizing regional economies and further promoting the use of cashless payments.

(Note 1) Some payment methods are not eligible. For details, please check the campaign page.

(Note 2) "Rakuten Pay balance" is a collective term for and the total amount of "Rakuten Cash [Basic Type]", "Rakuten Cash [Premium Type]", and "Rakuten Cash [Premium Type] (Salary)".

(Note 3)

- Point awarding is subject to conditions. Please check the detailed page below.

https://pay.rakuten.co.jp/topics/pointprogram/

- Some stores and payment methods are not eligible. For a list of ineligible stores, please check the detailed page below.

https://pay.rakuten.co.jp/campaign/2020/pointprogram/rule/shop/

Campaign Overview

Campaign Name

"Shop in Yuzawa City! Get Up to 10% Back with Cashless Payments Yuzawa City Cashless Campaign!"

Entry Period

No entry required.

Campaign Period

July 1, 2026 (Wed) 00:00 - September 30, 2026 (Wed) 23:59

* The campaign may end before the scheduled end date due to budget limitations.

Campaign Page

Scheduled to be released on July 1 (Wed)

Eligible Stores

Stores in Yuzawa City, Akita Prefecture, that accept Rakuten Pay code payments and are participating in the campaign.

How to Participate

Use Rakuten Pay's code payment at eligible stores in Yuzawa City, Akita Prefecture.

Benefit

Up to 10% of the payment amount will be returned as points for payments made using Rakuten Pay's code payment at eligible stores in Yuzawa City, Akita Prefecture, during the campaign period.

* Online payments are not eligible for this campaign.

* Tobacco and prescription drugs/medical expenses covered by insurance are not eligible.

Point Awarding

Scheduled Award Date: By the end of November 2026

Maximum Award Points: The maximum award for this benefit is 3,000 points per transaction per person, and a maximum of 5,000 points per period.

About Rakuten Payment Co., Ltd.: https://payment.rakuten.co.jp/

Rakuten Payment Co., Ltd. was established in April 2019 as a company within the Rakuten Group that provides services centered on payments and marketing. It operates "Rakuten Pay," which has achieved "Customer Satisfaction" No. 1 for three consecutive years in the QR code payment industry in the Japan Customer Satisfaction Index (JCSI) survey for the second quarter of fiscal year 2025, a first in its history (Note). It also operates "Rakuten Point Card," "Rakuten Check," and in-store payments via "Rakuten Pay." Rakuten Edy, Inc., a subsidiary of Rakuten Payment, operates "Rakuten Edy" and "Rakuten Cash." The company offers user-friendly, convenient, and secure payment services to users, and provides a wide range of payment services tailored to various industries and business types, along with business support through data-driven marketing programs for merchants.

(Note) This is the first time in the QR code payment industry that "Customer Satisfaction" has been ranked No. 1 for three consecutive years in the JCSI survey (as of July 30, 2025).

Japan Customer Satisfaction Index (JCSI) Survey FY2025 Q2: https://www.jpc-net.jp/research/detail/007477.html

* Company names, product names, and service names mentioned are registered trademarks or trademarks of their respective companies.

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  • Source: PR TIMES
  • Category: キャンペーン