Rakuten Payment Partners with Seven Star, a Supermarket Operator Based in Matsuyama, Ehime Prefecture, on 'Rakuten Point Card'

Seven Star Co., Ltd. (hereinafter 'Seven Star') and Rakuten Payment Co., Ltd. (hereinafter 'Rakuten Payment') announce their partnership on the shared loyalty program 'Rakuten Point Card'.

As part of this collaboration, the 'Rakuten Point Card' (Note 1) will be gradually introduced at all locations of the supermarket chain 'Seven Star' starting around autumn 2026.

At stores, customers who present their 'Rakuten Point Card' at payment will earn 1 'Rakuten Point' for every 200 yen (excluding tax) spent, and points can be redeemed at a rate of 1 point = 1 yen toward future purchases.

In conjunction with this partnership, Seven Star will discontinue its membership card 'Seven Star Shopping Card' (Note 2), which features the 'Rakuten Edy' electronic money function, and transition to a newly designed 'Seven Star Edy-Rakuten Point Card' that integrates both the 'Rakuten Point Card' and 'Rakuten Edy' functions.

Customers who use 'Rakuten Edy' for payment while presenting their 'Rakuten Point Card' will receive up to 1.0% in 'Rakuten Points' as cashback on the transaction amount.

Seven Star has deepened its collaboration with the Rakuten Group by introducing the IC-based electronic money 'Rakuten Edy' in November 2008 and the store traffic service 'Rakuten Check' from October 2025. The introduction of the 'Rakuten Point Card' will further strengthen data-driven marketing and promotional strategies. By deepening ties with the Rakuten Group, which boasts over 100 million members, Seven Star aims to expand its customer base—particularly attracting new users—boost sales, and enhance customer service.

Seven Star and Rakuten Payment will continue to work together to improve customer convenience and satisfaction.

(Note 1) The 'Rakuten Point Card' includes physical cards and mobile apps with the function, the 'Edy-Rakuten Point Card', and the barcode on the back of the 'Rakuten Card'. For details on the 'Rakuten Point Card' function, please visit:

https://pointcard.rakuten.co.jp/guidance/?l-id=rpoint_top

(Note 2) For details on the 'Seven Star Shopping Card', please visit:

https://www.sevenstar.jp.net/bargain/card/

[About Seven Star Co., Ltd.] https://www.sevenstar.jp.net/company/

Seven Star Co., Ltd. operates supermarkets in Matsuyama City and surrounding areas in Ehime Prefecture. Following a dominant-area strategy, the company currently operates 10 stores.

Marking its 50th anniversary in May 2026, Seven Star continues striving to create 'authentic supermarkets'—easy to visit and shop for customers, comfortable to work in for employees, and environmentally friendly—so that customers will say, 'It's great that Seven Star is in our community.'

[About Rakuten Payment Co., Ltd.] https://payment.rakuten.co.jp/

Established in April 2019, Rakuten Payment Co., Ltd. operates payment and marketing services within the Rakuten Group. It manages services including 'Rakuten Pay'—which achieved the unprecedented feat of ranking No. 1 in customer satisfaction for three consecutive years in the QR code payment category of the 2025 JCSI (Japan Customer Satisfaction Index) survey (Note)—as well as 'Rakuten Point Card', 'Rakuten Check', and in-store 'Rakuten Pay' settlements. Rakuten Edy Co., Ltd., a subsidiary of Rakuten Payment, operates 'Rakuten Edy' and 'Rakuten Cash'. The company provides users with convenient, user-friendly, and secure payment solutions, and offers merchants comprehensive payment options and data-driven marketing programs tailored to their business type.

(Note) First company to achieve three consecutive years at No. 1 in customer satisfaction in the QR code payment category of the JCSI survey (as of July 30, 2025)

2025 JCSI Survey (2nd round): https://www.jpc-net.jp/research/detail/007477.html

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