FamilyMart Becomes First Non-Rakuten Company to Join Rakuten Ichiba's SPU, Offering +0.5x Points on 3,000 Yen Monthly Spend

URL: https://pointcard.rakuten.co.jp/campaign/spu/familymart/

FamilyMart Co., Ltd. ("FamilyMart"), Rakuten Group, Inc. ("Rakuten"), and Rakuten Payment, Inc. ("Rakuten Payment") announced that they will advance their partnership by adding the convenience store "FamilyMart" as an eligible service (Note 1) to "Rakuten Ichiba's" point-up program "SPU (Super Point Up Program)" starting Wednesday, July 1, 2026. This marks the first time a company outside the Rakuten Group has participated in the "SPU" program.

Through this initiative, customers who present their "Rakuten Point Card" (Note 3) and spend 3,000 yen or more (including tax) per month (Note 4) at "FamilyMart" stores nationwide (Note 2) will receive a +0.5x "Rakuten Point" multiplier (Note 5) for purchases made on "Rakuten Ichiba" during the month the conditions are met. With this addition, the maximum "SPU" point multiplier reaches 18.5x across 17 eligible services (Note 6).

FamilyMart and the Rakuten Group have deepened their collaboration over the years, starting with the launch of the "Rakuten Books @ Famima Pickup Service" in May 2007. They subsequently introduced the IC electronic money "Rakuten Edy" in July 2007, the cashless payment service "Rakuten Pay" in December 2018, and the shared point service "Rakuten Point Card" in November 2019. In September 2021, they also sold the "Famichiki at Home Set" on "Rakuten Ichiba" (Note 7). Celebrating its 45th anniversary this year under the slogan "Ichiban Challenge," FamilyMart aims to be the "most slightly profitable" convenience store for its customers. Through this initiative, FamilyMart aims to expand its touchpoints with Rakuten members, create new opportunities for store visits, and further vitalize store usage by offering advantageous and enjoyable shopping experiences unique to physical stores. Meanwhile, the Rakuten Group aims to create new value for the "Rakuten Ecosystem" by promoting mutual customer traffic with "FamilyMart," which boasts approximately 16,000 physical stores nationwide, offering an advantageous purchasing experience that merges online and offline channels through the "SPU" on "Rakuten Ichiba."

FamilyMart, Rakuten, and Rakuten Payment will continue to strengthen their partnership to improve customer value and expand their services.

(Note 1) Services listed on the "List of Eligible Services and Conditions" page of the "SPU" details.
https://event.rakuten.co.jp/campaign/point-up/everyday/point/

(Note 2) Some stores are excluded.

(Note 3) Eligible are cards and apps equipped with the "Rakuten Point Card" function (including the "FamiPay" app linked with the "Rakuten Point Card"), "Edy-Rakuten Point Card," and the barcode on the back of the "Rakuten Card." Registration for the use of the "Rakuten Point Card" is required by the end of the month the conditions are met. Details on the "Rakuten Point Card" function can be found on the page below.
https://pointcard.rakuten.co.jp/guidance/?l-id=rpoint_top

(Note 4) Some products and services are excluded. Also, payments where the pre-discount amount is 200 yen (including tax) or more and at least 1 point is earned by presenting the "Rakuten Point Card," including when using "Rakuten Points" or discount coupons, are eligible. Details can be found in the "Rakuten Point Card + FamilyMart" overview on the "SPU" details page.

(Note 5) Points awarded are limited-time points, and there is an upper limit.

(Note 6) As of July 1, 2026.

(Note 7) A limited-time product sold in September 2021. Sales have currently ended.

■ "Rakuten Point Card + FamilyMart" "SPU" Eligible Service Overview

- URL: https://pointcard.rakuten.co.jp/campaign/spu/familymart/
- Start Date: Wednesday, July 1, 2026
- Point Multiplier: +0.5x
- Monthly Earn Limit: 500 points (limited-time points)
- Scheduled Point Award Date: The 15th of the month, two months after the purchase month on "Rakuten Ichiba"
- Requirement: Present the "Rakuten Point Card" and purchase 3,000 yen (including tax) or more per month at "FamilyMart"

* The point multiplier is applied to purchases made on "Rakuten Ichiba."
* Some stores are excluded.
* Registration for the "Rakuten Point Card" is required by the end of the month the conditions are met.