Rakuten Point Card Now Available at All 'AVIREX' and 'BEAVER' Apparel Stores
TSI Holdings and Rakuten Payment announced the introduction of the 'Rakuten Point Card' at all AVIREX and BEAVER stores. Customers earn 1 point per 200 yen (excluding tax) spent, and can double-dip with TSI's proprietary points. The partnership aims to strengthen data marketing and expand the customer base for both companies.
📋 Article Processing Timeline
- 📰 Published: May 18, 2026 at 19:00
- 🔍 Collected: May 18, 2026 at 10:31
- 🤖 AI Analyzed: May 19, 2026 at 06:03 (19h 31m after Collected)
TSI Holdings Co., Ltd. and Rakuten Payment, Inc. announced that the common point service 'Rakuten Point Card' is now available at all stores of the apparel brands 'AVIREX' and 'BEAVER' starting today.
With this integration, users who present their 'Rakuten Point Card' at checkout will earn 1 'Rakuten Point' for every 200 yen (excluding tax) spent. Accumulated points can be used for payments at the equivalent of 1 yen per point. Furthermore, by simultaneously presenting the 'Rakuten Point Card' and the member barcode for the TSI Group's membership service 'mix.tokyo members', users can earn both 'm.t points' and 'Rakuten Points'.
TSI Holdings has been deepening its collaboration with the Rakuten Group. It introduced the cashless payment service 'Rakuten Pay' in May 2023, launched the 'Rakuten Point Card' at multiple brands including 'NANO universe' in August 2023, and joined the fashion e-commerce site 'Rakuten Fashion' operated by Rakuten Group, Inc. in October 2024. By implementing the 'Rakuten Point Card' at 'AVIREX' and 'BEAVER', the company aims to further strengthen its data marketing and promotional initiatives. In addition, by leveraging the Rakuten Group's robust customer base of over 100 million members, TSI aims to expand its overall user base—particularly new customers—drive sales growth, and improve services for its users.
TSI Holdings and Rakuten Payment will continue striving to enhance convenience and customer satisfaction.
With this integration, users who present their 'Rakuten Point Card' at checkout will earn 1 'Rakuten Point' for every 200 yen (excluding tax) spent. Accumulated points can be used for payments at the equivalent of 1 yen per point. Furthermore, by simultaneously presenting the 'Rakuten Point Card' and the member barcode for the TSI Group's membership service 'mix.tokyo members', users can earn both 'm.t points' and 'Rakuten Points'.
TSI Holdings has been deepening its collaboration with the Rakuten Group. It introduced the cashless payment service 'Rakuten Pay' in May 2023, launched the 'Rakuten Point Card' at multiple brands including 'NANO universe' in August 2023, and joined the fashion e-commerce site 'Rakuten Fashion' operated by Rakuten Group, Inc. in October 2024. By implementing the 'Rakuten Point Card' at 'AVIREX' and 'BEAVER', the company aims to further strengthen its data marketing and promotional initiatives. In addition, by leveraging the Rakuten Group's robust customer base of over 100 million members, TSI aims to expand its overall user base—particularly new customers—drive sales growth, and improve services for its users.
TSI Holdings and Rakuten Payment will continue striving to enhance convenience and customer satisfaction.
FAQ
Can I use Rakuten Points at AVIREX?
Yes, you can present your Rakuten Point Card at all stores to use points, equating 1 point to 1 yen.
How can I earn double points?
Present both your TSI 'mix.tokyo members' barcode and your 'Rakuten Point Card' at checkout.
When does this integration start?
The service is available at all AVIREX and BEAVER stores starting today (the date of the press release).