What Inbound Tourists Are Watching! Payke App 'April 2026 Popular Column Ranking'
Payke analyzed popular column data among inbound tourists in April 2026, revealing that shopping guides for specific stores like Don Quijote and Muji are highly favored.
📋 Article Processing Timeline
- 📰 Published: May 21, 2026 at 20:00
- 🔍 Collected: May 21, 2026 at 11:31
- 🤖 AI Analyzed: May 22, 2026 at 02:31 (14h 59m after Collected)
## Survey Overview
Payke Co., Ltd. (Headquarters: Naha City, Okinawa Prefecture; Representative Director: Keisuke Furuta) analyzed data from its proprietary app as of April 2026 to understand the themes inbound tourists are interested in. This survey summarizes the ranking of popular column articles based on the browsing behavior of inbound tourist users of the Payke app.
## Summary
- An article introducing Japanese brand liquors available at Don Quijote topped the ranking.
- "Shopping guide" type articles focusing on specific stores such as Muji, LOFT, and GU occupied four of the top five spots.
- Practical articles, including travel app and coupon guides, as well as comparison reviews of Japanese stain removers, were also popular.
## Payke Popular Column Ranking Top 10 (April 2026)
1. Recommended Japanese Souvenirs! Japanese Brand Liquors to Buy at Don Quijote
2. What to Buy? If in Doubt, This Is It! 10 Recommended Muji Items
3. Which One Removes Stains Best? Comparison Review of 3 Popular Japanese 'Stain Removers'
4. Selected by LOFT Experts! 5 Recommended Must-Buy Items at LOFT
5. Japan GU Shopping Guide! Must-Buy Items for Early Summer 2026
6. Must-Have App Complete Guide for Japan Travel
7. Don't Lose Out on Japan Travel: Coupon Guide
8. Perfect When Tired During Travel: Japanese Fatigue Recovery Drinks
9. 2026 Japan Drugstore Recommended Items Special
10. Payke Editorial Department Recommended: 10 Must-Buy Items for Japan Travel (Spring/Summer 2026)
## Notable Article Explanations
### 1st: Recommended Japanese Souvenirs! Japanese Brand Liquors to Buy at Don Quijote
Featuring Suntory Whisky Chita, Ao, and ROKU Gin, the article explains the value of Don Quijote as a duty-free retailer and provides recipes for Japanese-style highballs. It achieved 15,876 views and ranked 1st in South Korea, Thailand, the U.S., China, and Vietnam.
### 2nd: What to Buy? If in Doubt, This Is It! 10 Recommended Muji Items
This article introduces 10 items selected by the Payke team, tailored for travelers such as skincare sets and baumkuchen. It ranked 1st in Taiwan and Hong Kong.
Payke Co., Ltd. (Headquarters: Naha City, Okinawa Prefecture; Representative Director: Keisuke Furuta) analyzed data from its proprietary app as of April 2026 to understand the themes inbound tourists are interested in. This survey summarizes the ranking of popular column articles based on the browsing behavior of inbound tourist users of the Payke app.
## Summary
- An article introducing Japanese brand liquors available at Don Quijote topped the ranking.
- "Shopping guide" type articles focusing on specific stores such as Muji, LOFT, and GU occupied four of the top five spots.
- Practical articles, including travel app and coupon guides, as well as comparison reviews of Japanese stain removers, were also popular.
## Payke Popular Column Ranking Top 10 (April 2026)
1. Recommended Japanese Souvenirs! Japanese Brand Liquors to Buy at Don Quijote
2. What to Buy? If in Doubt, This Is It! 10 Recommended Muji Items
3. Which One Removes Stains Best? Comparison Review of 3 Popular Japanese 'Stain Removers'
4. Selected by LOFT Experts! 5 Recommended Must-Buy Items at LOFT
5. Japan GU Shopping Guide! Must-Buy Items for Early Summer 2026
6. Must-Have App Complete Guide for Japan Travel
7. Don't Lose Out on Japan Travel: Coupon Guide
8. Perfect When Tired During Travel: Japanese Fatigue Recovery Drinks
9. 2026 Japan Drugstore Recommended Items Special
10. Payke Editorial Department Recommended: 10 Must-Buy Items for Japan Travel (Spring/Summer 2026)
## Notable Article Explanations
### 1st: Recommended Japanese Souvenirs! Japanese Brand Liquors to Buy at Don Quijote
Featuring Suntory Whisky Chita, Ao, and ROKU Gin, the article explains the value of Don Quijote as a duty-free retailer and provides recipes for Japanese-style highballs. It achieved 15,876 views and ranked 1st in South Korea, Thailand, the U.S., China, and Vietnam.
### 2nd: What to Buy? If in Doubt, This Is It! 10 Recommended Muji Items
This article introduces 10 items selected by the Payke team, tailored for travelers such as skincare sets and baumkuchen. It ranked 1st in Taiwan and Hong Kong.
FAQ
What was the top-ranked Payke column in April 2026?
The article 'Recommended Japanese alcohol brands to buy at Don Quijote for souvenirs' topped the list with 15,876 views.
What is the trend in columns that are particularly popular among visiting foreigners?
Articles focused on specific stores like Don Quijote and Muji, in the form of shopping guides, occupy four out of the top five spots.
What are the popular columns besides shopping guides?
Practical information such as travel apps, coupon guides, and comparison reviews of stain removal products are popular for specific use scenarios.
What is the international viewing trend for the 'Don Quijote alcohol' column?
It topped the rankings in South Korea, Thailand, the United States, China, and Vietnam, with particularly high views among South Korean users.
What is featured in the Muji column?
The column introduces 10 popular items tailored to travelers' needs, including pouches, skincare sets, and Baumkuchen.