What Inbound Tourists Are Watching! Payke App 'April 2026 Popular Column Ranking'
Payke analyzed popular column data among inbound tourists in April 2026, revealing that shopping guides for specific stores like Don Quijote and Muji are highly favored.
📋 Article Processing Timeline
- 📰 Published: May 21, 2026 at 20:00
- 🔍 Collected: May 21, 2026 at 11:31
- 🤖 AI Analyzed: May 22, 2026 at 02:31 (14h 59m after Collected)
## Survey Overview
Payke Co., Ltd. (Headquarters: Naha City, Okinawa Prefecture; Representative Director: Keisuke Furuta) analyzed data from its proprietary app as of April 2026 to understand the themes inbound tourists are interested in. This survey summarizes the ranking of popular column articles based on the browsing behavior of inbound tourist users of the Payke app.
## Summary
- An article introducing Japanese brand liquors available at Don Quijote topped the ranking.
- "Shopping guide" type articles focusing on specific stores such as Muji, LOFT, and GU occupied four of the top five spots.
- Practical articles, including travel app and coupon guides, as well as comparison reviews of Japanese stain removers, were also popular.
## Payke Popular Column Ranking Top 10 (April 2026)
1. Recommended Japanese Souvenirs! Japanese Brand Liquors to Buy at Don Quijote
2. What to Buy? If in Doubt, This Is It! 10 Recommended Muji Items
3. Which One Removes Stains Best? Comparison Review of 3 Popular Japanese 'Stain Removers'
4. Selected by LOFT Experts! 5 Recommended Must-Buy Items at LOFT
5. Japan GU Shopping Guide! Must-Buy Items for Early Summer 2026
6. Must-Have App Complete Guide for Japan Travel
7. Don't Lose Out on Japan Travel: Coupon Guide
8. Perfect When Tired During Travel: Japanese Fatigue Recovery Drinks
9. 2026 Japan Drugstore Recommended Items Special
10. Payke Editorial Department Recommended: 10 Must-Buy Items for Japan Travel (Spring/Summer 2026)
## Notable Article Explanations
### 1st: Recommended Japanese Souvenirs! Japanese Brand Liquors to Buy at Don Quijote
Featuring Suntory Whisky Chita, Ao, and ROKU Gin, the article explains the value of Don Quijote as a duty-free retailer and provides recipes for Japanese-style highballs. It achieved 15,876 views and ranked 1st in South Korea, Thailand, the U.S., China, and Vietnam.
### 2nd: What to Buy? If in Doubt, This Is It! 10 Recommended Muji Items
This article introduces 10 items selected by the Payke team, tailored for travelers such as skincare sets and baumkuchen. It ranked 1st in Taiwan and Hong Kong.
Payke Co., Ltd. (Headquarters: Naha City, Okinawa Prefecture; Representative Director: Keisuke Furuta) analyzed data from its proprietary app as of April 2026 to understand the themes inbound tourists are interested in. This survey summarizes the ranking of popular column articles based on the browsing behavior of inbound tourist users of the Payke app.
## Summary
- An article introducing Japanese brand liquors available at Don Quijote topped the ranking.
- "Shopping guide" type articles focusing on specific stores such as Muji, LOFT, and GU occupied four of the top five spots.
- Practical articles, including travel app and coupon guides, as well as comparison reviews of Japanese stain removers, were also popular.
## Payke Popular Column Ranking Top 10 (April 2026)
1. Recommended Japanese Souvenirs! Japanese Brand Liquors to Buy at Don Quijote
2. What to Buy? If in Doubt, This Is It! 10 Recommended Muji Items
3. Which One Removes Stains Best? Comparison Review of 3 Popular Japanese 'Stain Removers'
4. Selected by LOFT Experts! 5 Recommended Must-Buy Items at LOFT
5. Japan GU Shopping Guide! Must-Buy Items for Early Summer 2026
6. Must-Have App Complete Guide for Japan Travel
7. Don't Lose Out on Japan Travel: Coupon Guide
8. Perfect When Tired During Travel: Japanese Fatigue Recovery Drinks
9. 2026 Japan Drugstore Recommended Items Special
10. Payke Editorial Department Recommended: 10 Must-Buy Items for Japan Travel (Spring/Summer 2026)
## Notable Article Explanations
### 1st: Recommended Japanese Souvenirs! Japanese Brand Liquors to Buy at Don Quijote
Featuring Suntory Whisky Chita, Ao, and ROKU Gin, the article explains the value of Don Quijote as a duty-free retailer and provides recipes for Japanese-style highballs. It achieved 15,876 views and ranked 1st in South Korea, Thailand, the U.S., China, and Vietnam.
### 2nd: What to Buy? If in Doubt, This Is It! 10 Recommended Muji Items
This article introduces 10 items selected by the Payke team, tailored for travelers such as skincare sets and baumkuchen. It ranked 1st in Taiwan and Hong Kong.
FAQ
2026年4月のPaykeコラムランキング1位は？
「日本のお土産におすすめ！ドン・キホーテで買うべき日本ブランドのお酒」が閲覧数15,876回で1位を獲得しました。
訪日外国人が特に注目しているコラムの傾向は？
ドン・キホーテや無印良品などの特定店舗にフォーカスした「ショッピングガイド」型の記事が、トップ5のうち4つを占めています。
ショッピングガイド以外で人気のあるコラムは？
旅行アプリやクーポンガイドなどの実用情報や、シミとり商品の比較レビューなど、具体的な利用シーンに役立つコンテンツが人気です。
「ドン・キホーテのお酒」コラムの国別閲覧傾向は？
韓国、タイ、アメリカ、中国、ベトナムの各国別ランキングで1位を記録し、特に韓国ユーザーの間で高い閲覧数を誇ります。
無印良品のコラムでは何が紹介されていますか？
ポーチやスキンケアセット、バウムクーヘンなど、旅行者のニーズに合わせた10種類の愛用アイテムが紹介されています。