Value Design Provides Digital Gift Service 'Value Gift' to NY-Origin Steakhouse 'Wolfgang’s Steakhouse'
Value Design has introduced its digital gift service 'Value Gift' to Wolfgang’s Steakhouse Japan. A dedicated sales site was launched on April 27, 2026, enabling customers to purchase and send e-gifts via SNS or email, targeting new customer acquisition and enhanced convenience.
📋 Article Processing Timeline
- 📰 Published: April 27, 2026 at 20:00
- 🔍 Collected: April 27, 2026 at 11:31
- 🤖 AI Analyzed: April 28, 2026 at 02:18 (14h 46m after Collected)
Value Design Co., Ltd. (Headquarters: Chuo-ku, Tokyo; President: Hidenori Hayashi), a subsidiary of Paycloud Holdings Inc. (TSE Growth: 4015) operating the cashless service business, has provided its digital gift (e-gift) service 'Value Gift' to 'Wolfgang's Steakhouse,' the New York-born steakhouse operated by Wolfgang's Steakhouse JAPAN Co., Ltd. (Headquarters: Minato-ku, Tokyo; CEO: Ken Shimizu). Additionally, a digital gift sales site has been constructed, with sales starting on April 27, 2026.
With this initiative, Wolfgang’s Steakhouse gifts can be purchased and sent anytime from smartphones, catering to various gift needs such as birthdays, anniversaries, and seasonal events. Furthermore, by enabling gift delivery via SNS and email, the restaurant expects to create new customer touchpoints connecting online and physical stores, acquire new customers, and promote store visits.
[Digital Gift Sales Site] https://wolfgangssteakhouse.jp/giftcard/
Following the card-type format, the 'Wolfgang’s Steakhouse Gift Card' is now available in digital format.
■ Background of Digital Gift Introduction
In recent years, the expansion of the EC market and the spread of communication using SNS and email have significantly increased the demand for digital and electronic gifts that can be easily exchanged online. Especially in the restaurant industry, strengthening sales channels outside physical stores and creating touchpoints with new customers have become challenges due to the diversification of customer contact points. At Wolfgang’s Steakhouse, physical gift cards have been sold since October 2023 using Value Design's services. The decision to introduce digital gifts was made to approach a wider customer base and improve convenience.
■ Strengthening Approach to New Customer Segments with Digital Gift Compatibility
With this introduction, users can purchase and send gifts 24 hours a day from smartphones or PCs. Since gifts can be easily sent via SNS or email to recipients whose addresses are unknown, store operators can now reach potential customer segments with whom they previously had no contact.
■ Increasing Customer Touchpoints! Online Gift Sales Site Provided
Value Design has built a dedicated sales site for Wolfgang’s Steakhouse in conjunction with the digital gift service. Through this site, digital gifts in three denominations (10,000 yen / 30,000 yen / 50,000 yen) can be purchased.
Value Design provides sales sites as a set with digital gift services to store operators that do not have their own EC sites or apps. In addition to being able to start online gift sales in a short period, having a new online sales channel in addition to over-the-counter sales is expected to expand sales opportunities and increase revenue.
■ About 'Value Gift'
'Value Gift' is a service that allows companies to issue and sell digital gifts (e-gifts) under their own brand. It provides everything from online gift sales to delivery and usage in a one-stop shop, supporting companies in sales promotion, customer attraction, and expanding customer touchpoints.
Main Features:
- Purchase and send via smartphone
- Easy gift transmission via SNS and email
- Supports cashless payments
- Usable both in-store and online
■ Supporting the Construction of Good Relationships Between Stores and Customers
Value Design operates a cloud-based proprietary Pay issuance service that allows stores to issue their own electronic money, providing solutions that combine cashless payments with marketing. By combining digital gifts and gift cards, the company also supports the construction of environments where companies can sell gifts both online and offline. Value Design will continue to support the construction of positive relationships between stores and customers.
■ About 'Wolfgang’s Steakhouse' (https://wolfgangssteakhouse.jp/)
Wolfgang's Steakhouse is a brand founded in New York in 2004 by Wolfgang Zwiener, who was active for many years at a prestigious New York steakhouse and mastered steak know-how. Centered in New York, it operates stores in the United States, South Korea, Japan, and other countries.
With this initiative, Wolfgang’s Steakhouse gifts can be purchased and sent anytime from smartphones, catering to various gift needs such as birthdays, anniversaries, and seasonal events. Furthermore, by enabling gift delivery via SNS and email, the restaurant expects to create new customer touchpoints connecting online and physical stores, acquire new customers, and promote store visits.
[Digital Gift Sales Site] https://wolfgangssteakhouse.jp/giftcard/
Following the card-type format, the 'Wolfgang’s Steakhouse Gift Card' is now available in digital format.
■ Background of Digital Gift Introduction
In recent years, the expansion of the EC market and the spread of communication using SNS and email have significantly increased the demand for digital and electronic gifts that can be easily exchanged online. Especially in the restaurant industry, strengthening sales channels outside physical stores and creating touchpoints with new customers have become challenges due to the diversification of customer contact points. At Wolfgang’s Steakhouse, physical gift cards have been sold since October 2023 using Value Design's services. The decision to introduce digital gifts was made to approach a wider customer base and improve convenience.
■ Strengthening Approach to New Customer Segments with Digital Gift Compatibility
With this introduction, users can purchase and send gifts 24 hours a day from smartphones or PCs. Since gifts can be easily sent via SNS or email to recipients whose addresses are unknown, store operators can now reach potential customer segments with whom they previously had no contact.
■ Increasing Customer Touchpoints! Online Gift Sales Site Provided
Value Design has built a dedicated sales site for Wolfgang’s Steakhouse in conjunction with the digital gift service. Through this site, digital gifts in three denominations (10,000 yen / 30,000 yen / 50,000 yen) can be purchased.
Value Design provides sales sites as a set with digital gift services to store operators that do not have their own EC sites or apps. In addition to being able to start online gift sales in a short period, having a new online sales channel in addition to over-the-counter sales is expected to expand sales opportunities and increase revenue.
■ About 'Value Gift'
'Value Gift' is a service that allows companies to issue and sell digital gifts (e-gifts) under their own brand. It provides everything from online gift sales to delivery and usage in a one-stop shop, supporting companies in sales promotion, customer attraction, and expanding customer touchpoints.
Main Features:
- Purchase and send via smartphone
- Easy gift transmission via SNS and email
- Supports cashless payments
- Usable both in-store and online
■ Supporting the Construction of Good Relationships Between Stores and Customers
Value Design operates a cloud-based proprietary Pay issuance service that allows stores to issue their own electronic money, providing solutions that combine cashless payments with marketing. By combining digital gifts and gift cards, the company also supports the construction of environments where companies can sell gifts both online and offline. Value Design will continue to support the construction of positive relationships between stores and customers.
■ About 'Wolfgang’s Steakhouse' (https://wolfgangssteakhouse.jp/)
Wolfgang's Steakhouse is a brand founded in New York in 2004 by Wolfgang Zwiener, who was active for many years at a prestigious New York steakhouse and mastered steak know-how. Centered in New York, it operates stores in the United States, South Korea, Japan, and other countries.