Value Design Provides Cloud-Based Proprietary Pay Service 'Value Card' to Toyota Co-op, Operating 15 Stores in Aichi Prefecture

Value Design Inc. (Headquarters: Chuo-ku, Tokyo; President: Hideharu Hayashi; hereinafter 'Value Design'), which operates a cashless service business under Paycloud Holdings Inc. (TSE Growth: 4015), announced that its cloud-based proprietary Pay issuance service 'Value Card' has been adopted by the Toyota Livelihood Cooperative Association (Headquarters: Toyota City, Aichi Prefecture; Chairman: Osamu Niimi; hereinafter 'Toyota Co-op'). Additionally, through a collaboration with Mobile Create Co., Ltd., payment terminals compatible with proprietary Pay have been deployed for specialty stores within Toyota Co-op stores, supporting the construction of a cashless payment environment across the entire facility. * 'MEGLIA CARD' is a dedicated electronic money usable at Toyota Co-op. ■ Background of Implementing the Cloud-Based Proprietary Pay Service 'Value Card' at Toyota Co-op Toyota Co-op, which newly implemented the proprietary Pay issuance service 'Value Card', operates store businesses and home delivery services as a consumers' co-operative, with a total of 15 stores in Toyota City, Aichi Prefecture. Toyota Co-op focused on Value Design's cloud-based proprietary Pay issuance service 'Value Card' to improve convenience and satisfaction for its members. Starting April 24, 2026, it will begin offering 'MEGLIA CARD' as a dedicated electronic money usable at Toyota Co-op. Value Design has been providing 'Proprietary Pay' to corporations engaged in retail and other store businesses. Based on the know-how cultivated through operational support for companies of various industries and sizes, Value Design provided 'Value Card' to Toyota Co-op as a solution to improve customer experience and strengthen marketing. ■ Providing a Cashless Payment Environment with the Proprietary Pay Issuance Service 'Value Card' and Service-Compatible Payment Terminals 1. Provision of the Proprietary Pay Issuance Service 'Value Card' Value Design provided 'Value Card' at Toyota Co-op stores. This supports the realization of cashless measures such as the following: - Smooth cashless payments - Increased frequency of store visits through recharging - Sophisticated marketing through the accumulation and analysis of purchasing data - Integration with campaigns 2. Provision of Payment Terminals for Specialty Stores Multiple specialty stores operate within Toyota Co-op locations, creating a demand for an environment where cashless payments can be used at each specialty store within the facility. In response, Value Design, in collaboration with Mobile Create Co., Ltd., provides (sells) payment terminals supporting proprietary Pay for specialty stores. - Supports payment via proprietary Pay - Compact and flexible design, making it easy for specialty stores to adopt - Realization of a unified payment environment across the entire facility * Recharging the 'MEGLIA CARD' is not available at specialty stores. ■ Accelerating Cashless Payment Initiatives with Proprietary Pay Value Design will continue to support the building of positive relationships between stores and customers through the development and provision of cashless services for customer attraction and sales promotion. Furthermore, going beyond simply providing payment services, the company will contribute to stores' marketing support and revenue maximization. Value Design will also strengthen partnerships with partner companies, including Mobile Create Co., Ltd., to promote the provision of more sophisticated and flexible multi-payment environments. ■ About Toyota Livelihood Cooperative Association (https://www.meglia-net.jp/) Toyota Livelihood Cooperative Association (Nickname: Meglia) is a consumers' co-operative that supports the lives of Toyota Motor Group employees and local residents. It engages in a wide range of businesses, including store operations, home delivery services, and welfare/cultural activities, contributing to the realization of a prosperous life for each member. Company Name: Value Design Inc. (100% subsidiary of Paycloud Holdings Inc.) Location: 14F Tokyo Square Garden, 3-1-1 Kyobashi, Chuo-ku, Tokyo URL: https://www.valuedesign.jp/ Established: July 2006 Representative: Hideharu Hayashi, President and CEO Business Description: Provides the following proprietary Pay services combining cashless payments and marketing: - Cloud-based proprietary brand electronic money issuance service 'Value Card' - Store's original app equipped with proprietary Pay functions 'Value Wallet' - 'Value Gateway' which supports connection to major QR code payment services - Digital gift service 'Value Gift' that can be easily sent via email or SNS, etc.