Value Design Provides "Value Gift" Digital Gift and Gift Card Service to Esthe Pro Labo, Which Offers Inner Beauty Products Such as Enzyme Drinks

Value Design Inc. (Headquarters: Chuo-ku, Tokyo; President & CEO: Hideharu Hayashi), which develops cashless service business under Paycloud Holdings Inc. (Tokyo Stock Exchange Growth: 4015), announces that it has provided its proprietary cashless "DokuPay" based digital gift and gift card service "Value Gift" to Esthe Pro Labo, an inner beauty salon operated by Prolabo Holdings Inc. (Minato-ku, Tokyo; Chairman & CEO: Hiroyuki Sasaki). This initiative also includes providing a site for consumers to purchase digital gifts. It offers a new gift experience where consumers can purchase and present gift cards at stores or digital gifts online.

Esthe Pro Labo Gift Image

■ Supporting Gift Sales for Inner Beauty Brands with Digital Gifts

Value Design has provided its digital gift and gift card service to "Esthe Pro Labo," an inner beauty salon operated by Prolabo Holdings, which develops and sells inner beauty products such as enzyme drinks. Sales of card-type gift cards and digital gifts will begin on April 1, 2026. The introduction of this service will build a new gift sales mechanism that enhances brand value while responding to the gift demand for beauty and health-related products.

■ Meeting Gift Needs with In-Store Gift Cards and Digital Gifts

This initiative offers two types of gifts: gift cards purchasable at physical stores and digital gifts purchasable from the gift sales website. Gift cards purchased in-store cater to in-person gifting needs. Digital gifts can be purchased online and sent to recipients via email or message, allowing for easy gifting even when unable to visit the store, providing an enhanced online gift experience. Smooth gift purchases utilizing cashless payments also contribute to creating new customer touchpoints for the brand.

■ Digital Gift Experience That Can Be Sent Instantly and Used Easily

Digital gifts are characterized by their ability to be sent instantly without shipping. They can be utilized for various occasions such as birthdays, anniversaries, and seasonal events, offering consumers new gift options. Online gift sales promote the brand's e-commerce strategies, facilitate new customer acquisition and strengthen relationships with existing customers, supporting brand value enhancement and expansion of continuous customer experiences.

■ Supporting the Construction of Good Relationships Between Stores and Customers

Value Design operates a cloud-based proprietary "DokuPay" issuance service that allows for the issuance of store-specific electronic money, offering solutions that combine cashless payments and marketing. By combining this with digital gifts and gift cards, Value Design also supports companies in building an environment where they can conduct gift sales both online and offline. Value Design will continue to support the construction of good relationships between stores and customers. About Prolabo Holdings Inc. (https://www.esthepro-labo.com/company/)