Cheerleader Dispatch: Japan's Largest Adult Cheer Team 'Passions' Launches 'Outcome-Driven' Model. Maximizing Event Attendance and ROI with 8 Nationwide Bases and 150 Members.

Passions, headquartered in Minato-ku, Tokyo, and led by Kei Koike, has officially launched its corporate cheerleading dispatch service, expanding to 8 locations across Japan. By May 2026, with the addition of the Chiba/Funabashi base, Passions will command Japan's largest adult cheerleading team of 150 members. This new 'outcome-driven' model differentiates itself from traditional brokerage services by leveraging performances supervised by former professional cheerleaders and the ability to attract fans, directly enhancing event attendance and revenue for sports events and corporate functions. The team comprises former professional and skilled amateur cheerleaders in their 20s and 30s, targeting F1/F2 demographics. In 2025, Passions performed over 500 times for professional sports, drawing over 900 cumulative attendees. The cheerleaders also act as 'influencer-type cheerleaders' with SNS presence, contributing to event sales. The service offers direct casting within 3 days and consistent quality without brokerage fees. Passions, established in October 2022, also operates cheer dance schools and teams, and holds a 5.0 Google review rating. The 'adult cheer' brand aligns with corporate messages of women's empowerment and health management.