Oropas Co., Ltd. will host a free webinar on April 21, 2026, focusing on strategies to increase branded searches amidst rising CPA. The webinar will introduce "Search Creation Marketing" by Keyword Marketing Co., Ltd. and discuss the importance of "citation" for AI-era brand trust and search generation. Their SEO/LLMO tool "Pascal" has been adopted by over 2,800 companies, with over 85% reporting SEO effectiveness.
Oropas Co., Ltd., which develops and provides the SEO/LLMO tool "Pascal," will hold a webinar on Tuesday, April 21, 2026, from 11:00 to 12:00 JST. The webinar's theme is how to increase branded searches in the current environment of rising CPA. The title is "For Enterprises | How to increase branded searches in the era of high CPA ~Creating searches through citation and building trust in the AI era~." The event will cover "Search Creation Marketing" proposed by Keyword Marketing Co., Ltd., and new methods to maximize branded searches. It will emphasize that in 2026, with the spread of AI search, AI acts as a "trusted third party" significantly influencing brand recognition. The key to being chosen by AI is "citation," which indicates the volume of mentions on the web. Oropas Co., Ltd. will explain specific strategies for citation design to gain AI trust and drive branded searches. Speakers include Kentaro Ishihara from Keyword Marketing Co., Ltd. and Makoto Kumagai from Oropas Co., Ltd. The webinar is free and will be held online. Pascal is an SEO/GEO (LLMO) tool offering features like internal/external optimization, competitor analysis, keyword selection, article creation support, and AI citation measures. It has been adopted by over 2,800 companies, with over 85% of users reporting positive SEO effects. A 4-day free trial is available.
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FAQ
What is the main topic of the webinar hosted by Oropas Co., Ltd.?
The webinar's main topic is how to effectively increase branded searches in the current economic climate characterized by rising CPA (Cost Per Acquisition).
When and where will the webinar "For Enterprises | How to increase branded searches in the era of high CPA" be held?
The webinar will be held online on Tuesday, April 21, 2026, from 11:00 to 12:00 JST (Japan Standard Time).
What is the significance of "citation" in the context of AI search as explained in the webinar?
In the era of AI search, "citation" is crucial as it signifies the volume of mentions on the web, acting as a key indicator for AI to trust and recognize a brand.
What specific marketing concept will be covered during the webinar?
The webinar will cover "Search Creation Marketing," a concept proposed by Keyword Marketing Co., Ltd., along with new strategies to maximize branded searches.
What are some of the key features offered by Oropas Co., Ltd.'s SEO/LLMO tool, Pascal?
Pascal, Oropas Co., Ltd.'s SEO/LLMO tool, provides features such as internal/external optimization, competitor analysis, keyword selection, article creation support, and AI citation measures.