Shiseido Parlour Isetan Shinjuku Store Reopens with Limited Edition 'Hanatsubaki Biscuits' Featuring Macmillan Design and More!

On Wednesday, May 20, 2026, the Shiseido Parlour Isetan Shinjuku store will reopen, aiming to become a new hub for confectionery value. To commemorate this, we will be releasing limited edition products exclusively at the Isetan Shinjuku store. These include 'Hanatsubaki Biscuits' in packaging adorned with the 'Macmillan/Isetan' tartan, a symbol of Isetan, and charming jelly sweets featuring the Hanatsubaki mark. We look forward to welcoming you with sweets that will add a touch of color to your daily life.

◆ Store Information
Store Name: Shiseido Parlour Isetan Shinjuku Store
Address: B1F Main Building, 3-14-1 Shinjuku, Shinjuku-ku, Tokyo

◆ Shiseido Parlour Isetan Shinjuku Store Exclusive Release
'Hanatsubaki Biscuit 32-piece Limited Can Macmillan' 3,564 yen
Release Period: Limited quantity release from Wednesday, May 20, 2026
We have adorned the packaging of 'Hanatsubaki Biscuits,' a representative confectionery of Shiseido Parlour that we have proudly continued to make since the early Showa period, with the Macmillan pattern, a symbol of Isetan. This limited design can unravels the historical affinity between Isetan, which has proposed a beautiful lifestyle culture since its founding, and Shiseido Parlour, elevating it to a new value.

'Hanatsubaki Pate de Fruits Amaou' 1,620 yen
Release Date: Limited quantity release every Wednesday from Wednesday, May 20, 2026
These jelly sweets are charmingly shaped like the Hanatsubaki mark and condense the rich flavor of fruit. Inspired by the colors that make up the Macmillan pattern, we created red strawberry pate de fruits. The rich flavor of Amaou strawberries from Fukuoka Prefecture, with a balanced acidity and sweetness, spreads throughout your mouth.

In addition, we offer a wide selection of standard products, seasonal items, and cakes.
Please stop by.

*Photos are for illustrative purposes only. Products may differ from photos.
*All prices are suggested retail prices including tax.
*This information is as of May 13, 2026. Prices and specifications may change without notice.

【Shiseido Parlour Customer Service】
Address: 8-8-3 Ginza, Chuo-ku, Tokyo
Phone Number: 0120-4710-04
Reception Hours: Monday-Saturday 10:00-17:00 (Excluding holidays, summer holidays, and New Year holidays)
Official Website: https://parlour.shiseido.co.jp/
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