Okinawa x Fukuoka "Spicy Food Festival" Held in Midsummer, Featuring "Kara-Meter" Tie-up, Special Spicy Menus, Novelty Gifts for Visiting 3 Restaurants, and Kara-Meter Store POP UP

The "Natsukara Sai" (Summer Spicy Festival), a "deliciously spicy" festival to stimulate your appetite in midsummer, will be held simultaneously in two cities: Fukuoka PARCO (2-11-1 Tenjin, Chuo-ku, Fukuoka City, Fukuoka Prefecture) and SAN-A Urasoe West Coast PARCO CITY (3-1-1 Nishi-shu, Urasoe City, Okinawa Prefecture).

A variety of content will be available within the facilities for a limited-time "spicy experience" unique to this event.

- Special "Spicy Menus" exclusive to this event will be available at each restaurant within the facility.

- Limited to participating stores: SAPPORO "Spicy Reset Sour" for a refreshing aftertaste.

- "Stamp Rally" where you can receive novelty gifts by visiting 3 or more stores.

- "Kara-Meter Store POP UP" offering a selection of deliciously spicy items.

This summer, experience a new sensation festival where you can "tune yourself with spiciness." Enjoy an experience that blows away the heat and your mood with stimulation and refreshment.

【Event Overview】

●Title: "Natsukara Sai" (Summer Spicy Festival)

●Dates: August 3, 2026 (Mon) - August 31, 2026 (Mon)

●Venues: Fukuoka PARCO Participating Restaurants (16 stores), SAN-A Urasoe West Coast PARCO CITY Participating Restaurants (29 stores)

●Event Details: https://fukuoka.parco.jp/event/detail/?id=37568

●Planning: Fukuoka PARCO, SAN-A Urasoe West Coast PARCO CITY

●Cooperation: Kara-Meter ●Creative: Wonder Ryukyu

●Special Website: To be announced later

What is Kara-Meter?

An app & website where you can find the perfect level of spiciness. Spiciness Matching No. 1 (※According to Kara-Meter Inc. research in 2024)

Have you ever experienced "too spicy to eat" or "completely unsatisfying"?

"Kara-Meter" is a service that allows you to find the perfect level of spiciness by unifying the unit of spiciness among everyone.

We create the unified unit "KM (Kara-Meter)" by having everyone "spicy judge" the spiciness of food.

◆ App downloaded by approximately 100,000 spicy food lovers ◆ Website visited by 500,000 spicy food lovers monthly ◆ Official SNS accounts and official YouTube channel also operated.

- Official HP: https://karameter.com/

- Official Instagram: https://www.instagram.com/karamet

About KM Value

- KM Value: Abbreviation for "KaraMeter," a unit of spiciness created by everyone. It quantifies spiciness, which tends to be subjective, into an objective unit by aggregating the judgments of many people (collective intelligence).

- Spicy Judge: Evaluating the spiciness of eaten dishes or products on a 5-level scale from 0.01KM to 4.99KM.

- My Spicy Value: Determines whether restaurant menus or products are "spicy or just right" for your preferred level of spiciness (Kara-Meter standard).

Check the "Spicy Distribution" and find the menu that perfectly matches your "My Spicy Value" 🌶

Limited "Spicy Menus" at Restaurants

¥1,232 (tax included)

Main Building B1F, Roast Beef & Steak YOSHIMI <Korean-style Roast Beef Bowl>

KM Value: 1.19KM

Moist and tender signature roast beef with a rich, spicy special gochujang sauce. Enjoy with Korean seaweed as an accent.

¥1,380 (tax included)

●Main Building B1F, Hakata Tantanmen Toriden <Cold Tantanmen (10x Spicy)>

KM Value: 1.62KM

A cold tantanmen with plenty of vegetables and a rich, refreshing special spicy sauce. It's a light dish like a salad. Uses thin noodles with a smooth texture.

Mix the ingredients and soup well!

Set: ¥604 (tax included) *Limited to 20 servings per day

●Main Building B1F, Umino Shokudo <Horse Mackerel and Shrimp Tempura with Chili Sauce>

KM Value: 1.45KM

Horse mackerel and shrimp tempura arranged with a spicy twist in the Umino Shokudo style. Enjoy the harmony of seafood umami and chili sauce!

¥1,680 (tax included)

●Main Building B1F, Motsubistro Tenjin Horumon <Sinful Taco Plate>

KM Value: 1.51KM

Pulled pork tacos with plenty of cheddar.

Deliciously spicy taco meat tacos. Buffalo chicken with special dip. You won't be able to stop your hands or mouth.

Sinful, but incredibly delicious.

KM Value: 2.63KM

●Main Building B1F, Hakata Tempura Takao <Super Spicy Konbu Mentaiko>

KM Value: 2.63KM

Service with set meal orders *Please request when ordering.

Takao's signature konbu mentaiko, with a "dangerous deliciousness" only available in summer. After the umami and richness, a gentle spiciness creeps in, making you want another bite before you know it. An addictive dish you can't stop eating!

¥2,178 per person (tax included) (Available for orders of 2 or more people.)

●Main Building B1F, Hakata Motsunabe Ooyama <Motsunabe Tantan Flavor>

KM Value: 1.39KM

A motsunabe perfect for summer, with a slightly spicy and rich tantan soup enhanced with Ooyama's special sauce. The spiciness can be adjusted to your preference, so please feel free to ask.

¥300 (tax included)

●Main Building B1F, Taniya HAKATA <Taniya's Challenge: 2 Types of Chili Miso (Red & Blue)>

KM Value: 1.10KM

A dish made with two types of chili miso (red and blue) mixed with finely chopped white leeks. Enjoy two flavor variations with your meat.

*Must order a set meal.

Please order together.

¥1,350 (tax included)

●Main Building B1F, Menya Kentora <Super Spicy Tsukemen (Spiciness: Extreme)>

KM Value: 3.34KM

Boasts a rich seafood and pork bone soup simmered with a large amount of pork bones, chicken, and vegetables. Thick noodles pair well with the soup. The spicy tsukemen is a dish with umami and stimulation from seafood chili oil and spicy fish powder that will hook you.

*Spiciness can be selected from mild to extreme.

¥1,300 (tax included)

●Main Building B1F, Pochah <Korean-style Deliciously Spicy Jjajangmyeon>

KM Value: 0.58KM

Please enjoy the authentic Korean taste that can only be experienced at Pochah. Spiciness can be adjusted to your liking! Please tell the staff your preferred level of spiciness.

¥1,400 (tax included)

●Main Building B1F, Sanbiki no Kurobuta by Nanshu Farm <Kurobuta Melamela Burning>

KM Value: 0.28KM

A dish of Nanshu's black pork coated in a deliciously spicy sauce. The sweetness and richness of the black pork are combined with a piquant spiciness, creating a flavor perfect for summer. It pairs well with rice and drinks.

¥380 (tax included)

●Main Building B1F, Kiwamiya <Revival! Sweet & Spicy Beef Tendon Stew>

KM Value: 1.5KM

A masterpiece revived for a limited time.

Rich beef tendon stew with added capsicum stimulation. The sweetness and spiciness are addictive!

¥1,430 (tax included)

●Main Building B1F, TACOMiA <SPICY CHICKEN BURRITOS>

KM Value: 1.25KM

A wrap sandwich with plenty of ingredients, cheese, and vegetables wrapped in a tortilla.

Finished with spicy jalapeño and chili pepper salsa.

A Light size that's easy for women to eat is also available!

¥1,200 (tax included)

●Main Building B1F, Itoshima Shokudo <Deliciously Spicy Salmon Mazesoba>

Itoshima Shokudo, popular for its seafood bowls, takes on mazesoba. A deliciously spicy bowl where the rich umami of fresh salmon and the rich spiciness of special spicy miso coat the thick noodles.

¥1,200 (tax included)

●New Building B2F, Tokyo Sundubu <Super Spicy Mala Sundubu>

KM Value: 3.68KM

Tokyo Sundubu style Mala Tang.

Challenging an overwhelming spiciness that surpasses the existing 7 levels of spice.

The mala numbing sensation is also effective, recommended for those who want stimulation.

¥1,080 (tax included)

●Main Building B1F, Hakata Ramen Shin-Shin <Bari-Kara Champon>

KM Value: 1.97KM

A must-try for spice lovers! Bari-Kara Champon. A flavorful soup with a satisfying volume. Richness spreads within the spiciness, making it a dish to enjoy until the end.

¥1,408 (tax included)

●New Building B2F, Pasta & Tapas Pietro <Addictively Delicious! Spicy Peperoncino>

KM Value: 0.98KM

So delicious you'll get hooked after one bite!

Hearty sausage and the stimulation of black pepper add an accent!

Spicy Judge Session Held by Kara-Meter Council Members!

<Representative: Kan Eguchi's Comment>

I tasted the menus from both Fukuoka and Okinawa, and they were truly unique and interesting. The spiciness ranges from mild to super spicy, so both those who like spicy food and those who don't can find a dish that suits them. My recommendation this summer is to try them both in Fukuoka and Okinawa, though it's a bit luxurious. You can enjoy the regional differences and savor the appeal of this event even more. Please try finding your favorite level of spiciness and enjoy!

Introducing Some of the "Spicy Menus" Available in Okinawa!

●2F Taco Rice Café Kijimuna <Addictive! Deliciously Spicy Chicken Taco Rice>

KM Value: 1.62KM

¥1,958 (tax included)

●1F Osaka Ohsho <Death Spicy Mapo Fried Rice>

KM Value: 1.42KM

¥1,000 (tax included)

*This menu is offered at stores in SAN-A Urasoe West Coast PARCO CITY.

"Spicy Reset Sour" Given the Seal of Approval by Kara-Meter Judges!

What happens when people encounter a "spicy accident" with unexpected spiciness? Kara-Meter calls food and drinks that reduce post-meal spiciness and enhance the deliciousness of spicy food "Spicy Reset Items." SAPPORO's "Koime no Lemon Sour" and "Otokoume Sour," which are highly rated as "Spicy Reset Items," will be offered for a limited time in set with spicy menus at participating restaurants! Please order them together in case you encounter unexpected spiciness.

"Koime no Lemon Sour" Spicy Reset Power -0.44KM

Confirmed to have a spicy reset power of -0.44KM against almost all spicy foods, it has universal reset capabilities. When pairing with spicy dishes, "Koime no Lemon Sour" is definitely recommended over other lemon sours!

"Otokoume Sour" Spicy Reset Power -0.43KM

Confirmed to have a spicy reset power of -0.43KM against many spicy foods.

It pairs particularly well with mala-type spiciness and unique dishes, and the higher the flavor compatibility, the higher the reset power.

At some participating restaurants offering "Spicy Menus," "Koime no Lemon Sour" or "Otokoume Sour" will be offered as a set for an additional ¥300 (tax included) to those who order a special menu. Not only do they pair well with spicy menus, but they are also recommended as a pairing experience where you can "enjoy another dish while resetting the spiciness"!

*Second and subsequent drinks will be charged at the regular price of each store. *Drinking by persons under 20 years of age is prohibited by law. Alcohol will not be served to those driving cars, motorcycles, or bicycles. Drunk driving is prohibited by law.

<Participating Stores>

Main Building B1F: Hakata Tempura Takao, Motsubistro Tenjin Horumon, Sanbiki no Kurobuta by Nanshu Farm

Receive Limited Novelty Gifts for Completing 3 Stores! "Stamp Rally"

A stamp rally will be held where you can collect stamps while enjoying the Natsukara Sai menus at participating restaurants. Collect stamps from 3 different stores to receive the limited novelty gift, an "Original Hot Spring Towel." Enjoy comparing various spicy menus as you explore the facility.

<How to Participate>

Order the Natsukara Sai menu at a participating store and collect stamps. Collect stamps from 3 different stores to receive a limited novelty gift. One stamp will be awarded per person for each order of one eligible menu item per meal.

*At "Hakata Tempura Takao," one stamp will be awarded for ordering a set meal + "Super Spicy Konbu Mentaiko."

*At "Taniya," one stamp will be awarded for ordering a set meal + "2 Types of Chili Miso."

*Details will be announced on the special website to be released later.

Trip for Spiciness! "Fukuoka vs. Okinawa KM Value Showdown"

To coincide with the "Natsukara Sai," a "Total Consumed KM Showdown" will be held between the two facilities. The total consumed KM value will be calculated by multiplying the number of target menu items sold at participating stores by the "KM Value" of each menu. Fukuoka and Okinawa will compete based on this total consumed KM value during the period. Furthermore, prizes will be awarded by lottery to those who follow the official X accounts of the participating facilities and post with "#Natsukara Sai." Followers in the area that wins the KM Value Showdown will have a chance to win a "Fukuoka-Okinawa Round-trip Air Ticket"!

<How to Participate in the X Posting Campaign>

1 Follow the official X accounts of Fukuoka PARCO or PARCO CITY, and the official X account of Kara-Meter.

2 Order a Natsukara Sai target menu item and take a photo.

3 Post on X with "#Natsukara Sai."

<Prizes>

JTA Award: Fukuoka-Okinawa Round-trip Air Ticket - 1 winner (Presented to followers in the area that wins the KM Value Showdown!)

Area Award: Natsukara Sai Original T-shirt - 5 winners selected by lottery from followers of both facilities!

Details will be announced on the official X accounts of each store. Fukuoka PARCO Official X: https://x.com/parco_fukuoka SAN-A Urasoe West Coast PARCO CITY Official X: https://x.com/SanA_PARCO_CITY

Enjoy Spiciness at Home Too! "Kara-Meter Store" POP UP

A select shop "Kara-Meter Store" featuring deliciously spicy items will be available for a limited time. The store will offer a variety of deliciously spicy items gathered from all over Japan, with a lineup that allows you to easily experience the "fun of delicious spiciness." We have products such as seasonings and processed foods that you can enjoy at home.

For those who say, "I like spicy food, but I don't know what level of spiciness to choose," this store displays the "Kara-Meter Value (KM)" as a guide to spiciness. You can enjoy new encounters with delicious spiciness while choosing according to your preferences. Take the stimulation you experienced at the event home with you and enjoy the lingering "spicy experience" at home.

Dates: August 3, 2026 (Mon) - August 16, 2026 (Sun) Venue: Main Building B1F, next to the escalator