PARCO Co., Ltd. (Headquarters: Shibuya-ku, Tokyo, hereinafter PARCO) and its game label PARCO GAMES are holding a limited-time POPUP store, 'KOJIMA PRODUCTIONS × PARCO GAMES STRAND STORE,' on the 5th floor of Shibuya PARCO.
This release announces the latest information, including new products scheduled for release from July onwards and special venue events, as well as details on the tour stops in Shinsaibashi and Nagoya.
With the concept of 'STRAND' (= connection), this store is a new connection point born from the continuation of the 'DEATH STRANDING' series events that PARCO GAMES and KOJIMA PRODUCTIONS have been developing since 2024.
Starting from the 'STRAND' philosophy of 'reconnecting people in a divided world' depicted by Director Hideo Kojima through the 'DEATH STRANDING' series, we will transmit new 'STRANDs' that connect various genres and cultures beyond the boundaries of games from Shibuya PARCO.
【Event Overview】
'KOJIMA PRODUCTIONS × PARCO GAMES STRAND STORE'
●Dates/June 6, 2026 (Sat) - August 30, 2026 (Sun)
●Venue/Shibuya PARCO 5F Event Space (15-1 Udagawa-cho, Shibuya-ku, Tokyo)
●Business Hours/ 11:00 AM - 9:00 PM
【Official Event Website】
https://games.parco.jp/page/kojimaproductions-strand-store/
【ONLINE PARCO Sales Page】
https://online.parco.jp/shop/e/e12887315/
Touring Exhibitions Confirmed! 【Shinsaibashi & Nagoya Venue Overview】
<Shinsaibashi>
●Dates/September 19, 2026 (Sat) - October 12, 2026 (Mon, Holiday)
●Venue/Shinsaibashi PARCO 9F Event Space (1-8-3 Shinsaibashisuji, Chuo-ku, Osaka)
●Business Hours/ 10:00 AM - 8:00 PM *Last day closes at 6:00 PM
<Nagoya>
●Dates/October 17, 2026 (Sat) - October 25, 2026 (Sun)
●Venue/Nagoya PARCO South Building 10F Event Space (3-29-1 Sakae, Naka-ku, Nagoya, Aichi)
●Business Hours/ 10:00 AM - 8:00 PM *Last day closes at 6:00 PM
●Admission Fee/Free
●Organizers/PARCO Co., Ltd. / PARCO GAMES ●Planning Cooperation/KOJIMA PRODUCTIONS
*Event details are subject to change without notice.
*Images in this release are for illustrative purposes. All prices include tax.
【Brand Collaboration Goods Releasing from July】
Under the theme of 'STRAND,' various brands that resonate with KOJIMA PRODUCTIONS' philosophy of 'connection' will participate. Fashion, music, food, lifestyle, and more will be connected across genres, creating new 'STRANDs' through a chain of collaborations.
【 ODD TAPE DUPLICATION 】
Official Website
https://oddtape.com/
Official Instagram
https://www.instagram.com/odd_tape_duplication/
Official X
https://x.com/TapeOdd
A cassette tape specialty store operated by CORNER PRINTING. In addition to selecting and selling new overseas releases and rare tapes, they also offer boomboxes, original brand apparel, and label releases, disseminating cassette culture to the present day through SELF DUPLICATION.
The second collaboration features a new color, 'Clear Red Version,' of the highly popular 'DEATH STRANDING 2 × ODD TAPE COLLABORATION BLANK CASSETTE Ghost Mech'!
【 編み物☆堀ノ内 (Amimono☆Horinouchi) 】
Official Website
http://www.amimono.tokyo/
Official Instagram
https://www.instagram.com/amimono_horinouchi/
Official X
https://x.com/Amimono_Hori
Born in 1967. After graduating from Kuwasawa Design School and working as a graphic designer, began activities as a knitting artist under the name 'Amimono☆Horinouchi' around 2012. Creates knitwear using a home knitting machine. Also launched the knit brand 'KNIT GANG COUNCIL' in collaboration with MEDICOM TOY in 2018. Has also worked on many collaborative knits with artists, films, and galleries.
The second collaboration features a knit tote bag inspired by LUDENS. Made with a thick, durable fabric, the graphic is expressed through knitting. It's a convenient size that can easily fit A4 documents.
【 PEOPLEAP 】
Official Website
https://peopleap2.tokyo/
Official Instagram
https://www.instagram.com/ppl_tyo/
【 TALKY 】
Official Website
https://talky.stores.jp/
Official Instagram
https://www.instagram.com/talky_insta/
A special set featuring the PIZZA ATAMI logo design will be released, a collaboration between 'PEOPLEAP,' a project challenging new distribution methods for creativity by placing 'music, video, illustrations, graphics,' etc., created through collaborations with creators, onto 7-inch record-shaped plates of Hasami ware, a traditional craft of Nagasaki, and 'TALKY,' a Mingei project by three individuals with an apparel background who propose the potential of products with a new interpretation of the Beastie Boys generation! A playlist content selected from the music of DEATH STRANDING 2 can be listened to via the QR code on the back. A vase with the PIZZA ATAMI logo design will also be available!
【 Dickies® 】
Official Website
https://www.dickies.jp/
Official Instagram
https://www.instagram.com/dickies_jp/
A workwear brand born in Texas, USA, in 1922. A global brand widely supported by real workers, skaters, and street culture, featuring the 874 work pants that combine durability and functionality.
【 VICTORINOX 】
Official Website
https://www.victorinox.com/ja-JP/
Official Instagram
https://www.instagram.com/Victorinox
Official X
https://x.com/Victorinox
Multi-tools from Victorinox, representing Swiss craftsmanship. Since its founding in 1884, the company has manufactured and sold high-quality, functional, and iconic items useful in daily life.
Collaboration items expressing the world of KOJIMA PRODUCTIONS.
【 YOSEMITE STRAP 】
Official Website
https://shop.extended.jp/
Official Instagram
https://www.instagram.com/yosemite_strap/
A Japanese camera and mobile strap brand born from interactions with climbers encountered by a Japanese photographer during a shoot in Yosemite National Park, California. It uses highly durable climbing rope and features the 'Alligator Lock System' jointly developed with YKK. Its high quality has led to its adoption by the luxury German camera manufacturer 'Leica,' and it has been praised as 'the finest strap ever made.' Currently, they also offer diagonal mobile straps compatible with smartphones and have collaborated with Swiss outdoor brand 'Mammut' and numerous fashion brands. They are also developing bags and unique miscellaneous items utilizing their expertise.
【 かまわぬ (Kamawanu) 】
Official Website
https://kamawanu-store.jp
Official Instagram
https://www.instagram.com/tenugui_kamawanu/
Official X
https://x.com/KAMAWANU_PR
'Kamawanu' is a specialty store for tenugui (Japanese hand towels). We aim to create tenugui that are easy to incorporate into daily life, with timeless, non-fading designs and practical utility as tools.
Based on traditional Japanese patterns that have been loved for many years, we incorporate motifs from 'Ludens' and 'DEATH STRANDING.' In Japan, patterns have long been used to bring good luck or fulfill wishes, incorporated into attire and daily life. Enjoy these playful tenugui that link with the world of the works as companions for your daily life.
【Additional Information on STRAND STORE Original Goods】
STRAND STORE original T-shirts featuring LUDENS, and a new series of original postcard art by KOJIMA PRODUCTIONS Art Director Yoji Shinkawa will be released!
Some of the brand collaboration goods and STRAND STORE original goods will also be available on ONLINE PARCO simultaneously with their release!
【ONLINE PARCO Sales Page】https://online.parco.jp/shop/e/e12887315/
【KOJIMA PRODUCTIONS Official Goods】
New goods featuring KOJIMA PRODUCTIONS' mascot LUDENS and logo designs are here!
*The products shown are a selection of the items available.
【STRAND STORE Mini Gallery Exhibition Project】
An exhibition of the first public display of 'Kizuna (CONNECTION)' by Entei Ryu, a concept artist belonging to Kojima Productions, has been decided. Original artworks inspired by characters from 'DEATH STRANDING 2: ON THE BEACH' will be exhibited.
Exhibition Location: Inside the STRAND STORE on the 5th floor of Shibuya PARCO
Exhibition Period: July 17 (Fri) - August 6 (Thu), 11:00 AM - 9:00 PM
ーーーーーーーー
Entei Ryu Profile
Illustrator / Sculptor / Concept Artist
Studied architecture at the University of Tokyo, and after graduation, worked as a concept artist primarily for games and films. Also active in a wide range of fields including sculpture, illustration, and fashion design. Currently active as a concept artist for Kojima Productions.
Authored 'Entei Ryu Artworks Chimera' (Pie International) and 'MERCURY Entei Ryu Sculptures' (Gentosha).
X: https://x.com/BadZrlwt Instagram: https://www.instagram.com/badzrliuwt
【'DNSYS DEATH STRANDING 2' Collaboration Exoskeleton Special Exhibition & Experience Event】
Due to popular demand, the special exhibition and experience event for the 'Dnsys Z1 Exoskeleton Pro - DEATH STRANDING 2: ON THE BEACH Edition,' an active exoskeleton for outdoor use designed and engineered inspired by the equipment appearing in 'DEATH STRANDING 2: ON THE BEACH,' will continue through July and August!
Dates & Times:
July 18 (Sat) & 19 (Sun)
August 1 (Sat) & 2 (Sun)
August 15 (Sat) & 16 (Sun)
August 29 (Sat) & 30 (Sun)
Each day from 11:00 AM to 9:00 PM
Venue:
Inside the STRAND STORE venue on the 5th floor of Shibuya PARCO
Product HP:
https://jp.dnsys.ai/pages/dnsys-boost-suit_line
【STRAND STORE Goods Lookbook Revealed】
PARCO GAMES has created original lookbook visuals based on the product lineup featured at the 'KOJIMA PRODUCTIONS STRAND STORE.' Through PARCO GAMES' editorial perspective, visual creativity has been used to express the world and appeal of Kojima Productions, which cannot be fully conveyed by the products alone.
『KOJIMA PRODUCTIONS』
KOJIMA PRODUCTIONS' symbol 'LUDENS'
Kojima Productions Co., Ltd. is a creative studio established in December 2015 by game creator Hideo Kojima under the banner 'FROM SAPIENS TO LUDENS.'
The game 'DEATH STRANDING' series was released as software for PlayStation®4 in November 2019, and has surpassed over 20 million cumulative players worldwide. The latest installment, 'DEATH STRANDING 2: ON THE BEACH,' is scheduled for release in June 2025, and the PlayStation®5 and PC versions are currently available.
Furthermore, as new developments for 'DEATH STRANDING,' please look forward to various franchise expansions, including a live-action film project with the film production and distribution company 'A24,' a feature-length animated film co-produced with Hollywood, 'DEATH STRANDING MOSQUITO,' and an original animated series 'DEATH STRANDING ISOLATIONS' scheduled for exclusive distribution on Disney+ in 2027.
In addition, projects for a completely new IP, 'OD' with Xbox Game Studios, and the action-espionage game 'PHYSINT,' are currently in progress.
In 2020, Hideo Kojima received the 'BAFTA Fellowship,' the highest honor awarded by the British Academy of Film and Television Arts (BAFTA) to individuals, in recognition of his outstanding contributions. In Japan, he received the 'Minister of Education, Culture, Sports, Science and Technology Award (Media Arts Division)' from the Agency for Cultural Affairs in 2022. For more details, please visit www.kojimaproductions.jp.
『DEATH STRANDING』 Series
'DEATH STRANDING' is a game title by Kojima Productions Co., Ltd., founded by game creator Hideo Kojima.
Released in November 2019 as software for PlayStation 4, this title introduced the 'Social Strand System,' where players connect and help each other through their gameplay, and garnered attention for its cast of world-renowned actors. It was later expanded to various platforms (PlayStation®5, PC, Xbox Series X|S, Mac, iOS, Amazon Luna), and in March 2025, it surpassed 20 million cumulative players worldwide.
The sequel, 'DEATH STRANDING 2: ON THE BEACH,' was released for PlayStation 5 in June 2025 and for PC in March 2026. In addition to the unique gameplay and systems that were well-received in the previous title, players can experience a more open-ended gameplay experience with seamlessly expanding natural environments, various approaches to gameplay, and delivery methods. Set a few months after the ending of the previous game, please experience the new journey of 'connection' with protagonist Sam and his companions.
Furthermore, as new developments for 'DEATH STRANDING,' please look forward to various franchise expansions, including a live-action film project with film production and distribution company 'A24,' a co-produced feature-length animated franchise film 'DEATH STRANDING MOSQUITO,' and an original animated series 'DEATH STRANDING ISOLATIONS' scheduled for exclusive distribution on Disney+ in 2027.
『PARCO GAMES』
PARCO's game label, PARCO GAMES, handles everything from development support to publishing, marketing, and secondary distribution, promoting unique promotional activities and media mix developments that fuse online and physical stores. In particular, the publishing business focuses on the indie game domain, aiming to create new game culture while respecting the individuality of creators.
In addition to publishing, PARCO GAMES aims for business advancement and overall brand growth by comprehensively and diversely developing initiatives related to game culture.
Official HP: https://games.parco.jp/
X: https://x.com/parco_games
*Future sales information for STRAND STORE will be announced on PARCO GAMES X!
YouTube: https://www.youtube.com/@parco_games
TikTok: https://www.tiktok.com/@parco_games
FACT BOX
- Source: PR TIMES
- Category: Event
- Organizations: PARCO GAMES / KOJIMA PRODUCTIONS / ODD TAPE DUPLICATION