Celebrating the 10th Anniversary of Sendai PARCO2 with the 'HERALBONY POPUP' at PARCO2/2F!

Sendai PARCO (Aoba-ku, Sendai City, Miyagi Prefecture) will host the 'HERALBONY POPUP,' presented by HERALBONY Co., Ltd., to celebrate the 10th anniversary of Sendai PARCO2.

Experience the unique sensation of wearing art. HERALBONY brings to society one-of-a-kind artworks created by artists with disabilities, delivering their powerful individuality and vibrant colors through everyday lifestyle products.

Discover a curated selection of items perfect for the season, including scarves, blouses, dresses, reversible summer bags, popular caps, and T-shirts. Even for those who feel that 'wearing art' might be intimidating, this event offers a welcoming space to enjoy the encounter with art and find your favorite piece.

【Table of Contents】

1. Product Introduction

2. PARCO2 10th Anniversary Campaign – Special Initiative

3. About HERALBONY

【Event Overview】

Dates: July 1 (Wed) – July 20 (Mon, National Holiday), 2026

Hours: 10:00 – 20:00

Location: EVENTSPACE, 2F, Sendai PARCO2

Official Website: https://sendai.parco.jp/pnews/detail/?id=37484

1. Product Introduction

Easy-care Art Panel Short-Sleeve Shirts – ¥29,700 (tax included)

Wrap Dresses – ¥39,600 (tax included)

Umbrellas – ¥29,700 (tax included)

Scarves – ¥24,200 (tax included)

Deshin Bowtie Half-Sleeve Shirts – ¥27,500 (tax included)

Passport Cases – ¥44,000 (tax included)

Half Wallets – ¥44,000 (tax included)

Flap Card Cases – ¥29,700 (tax included)

T-shirts – ¥9,900 (tax included)

Caps – ¥6,600 (tax included)

Kids’ Caps – ¥4,950 (tax included)

2. PARCO2 10th Anniversary Campaign – Special Initiative

PARCO2 10th Anniversary Special Novelty

To celebrate the 10th anniversary of PARCO2, the first 300 visitors will receive a complimentary bottle of 'Tomorrow Water'—an artistic natural water co-created by Tigris Japan and HERALBONY, designed to make tomorrow a little better.

Source: Mount Yufu (Oita Prefecture)

Volume: 550ml

Distribution Date & Time: July 1, 2026 (Wed), 10:00–20:00

Distribution Location: Special Booth next to ESC, 2F, PARCO2

Quantity: First 300 visitors only

※ Three designs available (selection upon arrival)

※ Distribution ends when supplies run out

※ One bottle per person

※ No purchase required

3. About HERALBONY Co., Ltd.

HERALBONY Co., Ltd. is a creative company with the mission 'Release Your Colors,' aiming to transform perceptions of disability and create new culture through welfare and art. The company manages over 2,000 artworks created by artists with disabilities as IP licenses, ensuring sustainable business through fair royalty payments. Beyond operating the lifestyle brand 'HERALBONY,' the company engages in co-creation projects with corporations, creative planning and production, employee training programs, and hosts the international art award 'HERALBONY Art Prize.' In September 2024, it established 'HERALBONY EUROPE' in Paris, France—its first overseas subsidiary.

Company Name: HERALBONY Co., Ltd.

Headquarters: 2-38 Kaiunkyōdōri, Morioka City, Iwate Prefecture

Representatives: Takuya Matsuda, Fumuto Matsuda

Corporate Website: https://www.heralbony.jp

Online Store: https://store.heralbony.jp/

Copyright Notice for Art Data:

The images of artworks included in this document are valuable creations protected by copyright. When using these images, please always credit the artwork title and the artist’s name.