<Continuing from Ikebukuro and Fukuoka, Sendai Branch Opens! Total Mobilization Exceeds 12,000 People!> 'The Forest East – Sendai Branch-'

Sendai PARCO (Aoba-ku, Sendai City, Miyagi Prefecture) will hold an exhibition focusing on 'The Forest East', the office to which the comedy duo 'Sayonara Youthful Light' belongs, from July 17, 2026 (Fri) to August 2, 2026 (Sun) at PARCO FACTORY SENDAI (1/5F of Sendai PARCO).

This time, The Forest East Co., Ltd. will open the Sendai branch of The Forest East Co., Ltd. to further expand its business and respond to customer needs.

The Sendai branch of The Forest East Co., Ltd. will conduct 'employee training'. The content is composed to deepen further understanding of the company, with various contents such as an exhibition corner where you can learn the history of The Forest East and on-the-job experience in the branch office. Through these training contents, you can comprehensively experience the journey, values, and philosophy of The Forest East.

Exhibition Overview

● Title: 'The Forest East – Sendai Branch-'

● Period: July 17, 2026 (Fri) – August 2, 2026 (Sun) 10:00～20:00

※Admission is until 30 minutes before closing.

※The last day closes at 18:00.

● Venue: PARCO FACTORY SENDAI (1/5F of Sendai PARCO)

● Admission Fee: General ¥1,400 (tax included) with audio guide and entry bonus

※Free for elementary school students and below

※Free for one caregiver when presenting a disability handbook (the person themselves is charged)

※Entry bonuses are only given to paid entrants

※Admission may be restricted during busy times.

<Free Admission>

・Free for the person themselves when presenting 'PARCO Members Platinum Rank'

・Free for shareholders (presenters) and one accompanying person when presenting 'Daimaru Matsuzakaya Shopping Privilege Card'

・Free for the presenter and one accompanying person when presenting 'Daimaru Matsuzakaya Valued Customer Gold Card'

<¥100 Off>

・¥100 off for the person themselves when presenting 'PARCO Members Regular Rank～Gold Rank'

<¥300 Off>

・¥300 off for the person themselves when presenting 'Training Completed Ticket' for this exhibition

● Sponsor: PARCO Planning and Production: PARCO/The Forest East

● PARCO ART HP: https://art.parco.jp/parcofactory/detail/?id=1936

※Business hours may change. Please check the Sendai PARCO HP for details.

Sendai PARCO Official HP: https://sendai.parco.jp/

※The content of the plan may change without notice.

● Special Site: https://parco.jp/themorihigashi/

Introducing Sendai Branch Special Training!

Special training sessions limited to the Sendai branch will be held. Through this training, you can deepen your understanding of The Forest East Co., Ltd.

【July 17 (Fri) Special Training 'Item Collection'】

Security guard Hyouruku will collect items from all employees.

Security guard Hyouroku will come to support the 'Item Collection' scheduled to be held within the Sendai branch.

Date: July 17, 2026 (Fri) 13:40～14:30

Location: Security Room, The Forest East Co., Ltd. - Sendai Branch

Participation Method: Tickets will be distributed at the Sendai branch reception from 10:00 on July 17 (Fri). Please participate in 'Item Collection' with the ticket.

※An entry ticket is required to participate in the event.

※There is a limit to the number of tickets.

※The content of the event may change without notice.

※Customers without a ticket cannot enter during the event time.

【Special Training During the Exhibition Period】

Sendai Branch Limited [Tanabata Short Strip]

The Sendai branch will hold a Tanabata festival. You can write wishes on short strips and pray for the prosperity of The Forest East and all employees. Please come and participate in the special training.

※After the exhibition period, Tanabata short strips will be displayed within Sendai PARCO.

Sendai Branch Limited [Item Collection]

The Sendai branch will collect items from all employees.

The security room of the Sendai branch is short of items and will display items brought in at the security room within the branch.

Those who bring items will be presented with an original sticker of The Forest East Co., Ltd. - Sendai Branch on a limited basis.

※The image is an illustration.

※The design and specifications may differ from the actual product.

Introducing part of the exhibit content!

To help visitors better understand our corporate culture and philosophy, the 'employee training' is composed in a way that allows you to experience our unique organizational culture, making our way of 'working' feel more familiar.

Through the exhibit, please experience the attitude and values of The Forest East as a company.

【Corporate History】

An area to learn the history of The Forest East. After punching in with a time card, please study on your own.

【Gum Tape Kicking Experience】

We have set up an experiential content themed after 'Gum Tape Kicking', a traditional activity of The Forest East.

【Security Guard's Room】

You can peek into the room of Hyouruku, who works as a security guard.

【Other Highlights】

We have prepared various contents that allow you to feel the corporate philosophy of The Forest East.

※The photo is from the event held at the Ikebukuro branch. The president and vice president also attended, and it was a great success throughout.

Entry Bonus

We will give 'The Forest East Original Pocket Tissue' to those who participate in this training.

※One will be given per entry.

※Only paid entrants are eligible.

※The image is an illustration.

※The content of the plan may change without notice.

PARCO Members Bonus

We will give 'The Forest East Original Towel' to PARCO Members, a membership service of PARCO, on a members-only basis.

※The image is an illustration.

※Distribution will end when stocks run out.

※This plan may be changed or canceled without notice.

<How to Receive>

①Download the official PARCO app 'POCKET PARCO'

②Register Sendai PARCO as one of your frequently visited PARCOs in the app

③Registered with PARCO Members

※App installation and PARCO Members registration on the day will also be eligible.

[Exchange Method]

Present the 'Coupon distributed to the app' and 'PARCO Members membership card' at the venue reception.

※The PARCO Members membership card can be displayed from 'Pocket Paru Payment' at the bottom right of the app.

※One novelty will be given per coupon.

※Coupons will be distributed from March 15 (Sat).

※If you delete the coupon yourself or mark it as used, it will become invalid, so please understand in advance.

Official App 'POCKET PARCO'・・・

This app combines various service functions such as PARCO Members membership card, PARCO Points, Pocket Paru Payment, coupons, and coins. You can also check the latest information early.

Download here

Audio Guide