Shinsaibashi PARCO Hosts 'TIME' Campaign: Exploring New Sustainable Perspectives on Cherishing Objects and Enjoying the Beauty of Aging

Shinsaibashi PARCO, currently undergoing a major renovation since spring 2026, will host a campaign titled 'TIME' from June 12 to June 28, 2026. This project aims to bring awareness to the stories woven into the long-term use of items and the beauty of the aging process that naturally occurs over time.

From leather goods that deepen in character with age, to upcycling projects that breathe new value into existing items, and staple products reconstructed with eco-friendly materials, various brands will propose sustainable values from their own unique perspectives.

For the campaign's creative elements, the facility has teamed up with Takuya Tagami, owner of the antique and vintage shop 'Essential Store' in Fukushima, Osaka, to focus on the value born from the passage of time.

Additionally, on June 12, Norwegian jewelry brand TOM WOOD will open on the 2nd floor of Shinsaibashi PARCO. The brand emphasizes timeless design and sustainable craftsmanship, including the use of recycled materials.

To commemorate the opening, an exhibition titled 'A Journey in Craft' will be held to allow visitors to experience TOM WOOD's brand philosophy and product creation history, which has also been featured in Paris. A talk event featuring Creative Director Mona Jensen and WWD JAPAN Sustainability Director Chizuru Mukai is also planned.

Throughout the campaign, the facility will offer various content, including exhibitions of upcycled works and workshops.

[TIME]
Dates: June 12 (Fri) – June 28 (Sun), 2026
Special Page: TIME – TIME MAKES IT BEAUTIFUL – Loving the aging process. Cherishing and staying with items for a long time. Beauty is found in time. | Shinsaibashi PARCO

■ TOM WOOD: Timeless Design and Responsible Craftsmanship
Norwegian jewelry brand TOM WOOD opens its first store in Western Japan on the 2nd floor of Shinsaibashi PARCO. Known for timeless design independent of trends, the brand actively engages in sustainable manufacturing, including responsible sourcing and increased transparency.

To celebrate the opening, TOM WOOD is announcing new 'City Exclusives' items. The capsule collection, launching simultaneously with the store opening, takes inspiration from Osaka's iconic cherry blossoms. It includes silver and gold cherry blossom tag charms, and the new 'Osaka City Ring,' which combines a sterling silver band with a 9K gold top.
*During August, 'City Exclusives' will be sold at TOM WOOD stores in Oslo, Tokyo, and Osaka, alongside clover and ginkgo editions.

■ Celebrating the TOM WOOD Opening: Exhibition and Talk Event
To highlight the brand's production background, 'A Journey in Craft' will be held on the 9th floor of Shinsaibashi PARCO. It introduces the craftsmanship, transparency, and philosophy of long-term usage, from material sourcing to quality control.

['A Journey in Craft']
Dates: June 12 (Fri) – June 28 (Sun), 2026
Venue: Shinsaibashi PARCO 9F, EVENT SPACE
Admission: Free
*Details for the talk event will be announced at a later date.

■ Industry-Academia Upcycling Exhibition
[New Life for Scrap]
– Osaka University of Arts × Osaka Institute of Technology × J.Front Prime Space –
This project utilizes scrap materials from furniture and construction sites, which students reconstruct into art and interior products.