Awarded Silver Prize at the 47th Japan BtoB Advertising Awards! Nippon Foundation Paralympic Support Center Corporate Brochure Visualizes 10 Years of Progress and Collaboration with Diverse Stakeholders Through Dynamic and Flexible Design

Key facts

  • Awarded Silver Prize at the 47th Japan BtoB Advertising Awards! Nippon Foundation Paralympic Support Center Corporate Brochure Visualizes 10 Years of Progress and Collaboration with Diverse Stakeholders Through Dynamic and Flexible Design
  • The Nippon Foundation Paralympic Support Center (Para-Sports) has won a Silver Prize in the Corporate Catalog category at the 47th Japan BtoB Advertising Awards for its 2025 corporate brochure. The brochure visually represents Para-Sports' decade of progress and its collaborations with various stakeholders, employing a design that conveys speed and flexibility.
  • Source: PR Times
  • Date: June 10, 2026

Direct answer

The Nippon Foundation Paralympic Support Center (Para-Sports) has won a Silver Prize in the Corporate Catalog category at the 47th Japan BtoB Advertising Awards for its 2025 corporate brochure. The brochure visually represents Para-Sports' decade of progress and its collaborations with various stakeholders, employing a design that conveys speed and flexibility.

Citation
Awarded Silver Prize at the 47th Japan BtoB Advertising Awards! Nippon Foundation Paralympic Support Center Corporate Brochure Visualizes 10 Years of Progress and Collaboration with Diverse Stakeholders Through Dynamic and Flexible Design (June 10, 2026), PR Times
Source
PR Times
Date
June 10, 2026
The Nippon Foundation Paralympic Support Center (Para-Sports) has won a Silver Prize in the Corporate Catalog category at the 47th Japan BtoB Advertising Awards for its 2025 corporate brochure. The brochure visually represents Para-Sports' decade of progress and its collaborations with various stakeholders, employing a design that conveys speed and flexibility.
Awards出典：PR Times

📋 Article Processing Timeline

  • 📰 Published: June 10, 2026 at 00:31
  • 🔍 Collected: June 9, 2026 at 15:51
  • 🤖 AI Analyzed: June 12, 2026 at 16:52 (73h 1m after Collected)
The awards ceremony was held on June 8th at Tobu Hotel Levant Tokyo, with Senior Managing Director Nao Ozawa in attendance (third from left in photo). The corporate brochure (2025 edition) produced by The Nippon Foundation Paralympic Support Center (Location: Minato-ku, Tokyo; Chairman: Yasushi Yamawaki; hereinafter referred to as "Para-Sports") has received a Silver Prize in the "Corporate Catalog " division at the "47th Japan BtoB Advertising Awards," hosted by the Japan BtoB Advertising Association. This award, established in 1980, is Japan's only comprehensive contest for BtoB advertising (communication tools). Attended the awards ceremony with the production company, Get Up & Design Inc. (right). The Para-Sports corporate brochure features the key message "i enjoy!" and a design that appears to smile through die-cutting. Judges' Comments (Excerpt from BtoB Communication May 2026 issue) The large "i enjoy!" text and the mouth-shaped die-cut below it stimulate the reader's curiosity. It playfully illustrates how parasports act as a bonding agent, connecting people and society in various settings, including corporations, government, citizens, and schools. Each page effectively uses infographics for easy understanding at a glance, with illustrations and clear colors enhancing the sense of enjoyment. About the Para-Sports Corporate Brochure This tool is designed to intuitively convey the entirety of Para-Sports' activities to stakeholders who interact with the organization, such as those in education, corporate training, and local government collaborations. Expressing "Speed and Flexibility": A dynamic design that communicates Para-Sports' 10-year history and the "speed" and "flexibility" in adapting to societal needs. Visualizing Multifaceted Collaboration: A structure that clearly shows the strong partnerships with diverse stakeholders, including Paralympic sports federations, athletes, corporations, government/municipalities, and schools/educational institutions. Unique and Approachable Features: The final page introduces unique mechanisms modeled after a "medical questionnaire" and "internal 'well-being' medicine" to propose solutions tailored to specific challenges. The DEI program "Asu-Challe!" (Challenge for Tomorrow!), led by para-athletes who celebrated their 10th anniversary in April 2026, is introduced with a spread-page catchphrase (image is from the 2025 edition). Bold use of photographs visualizes the domestic and international achievements of "Asu-Challe!" (achievements as of the end of FY2024). Para-Sports' various programs are introduced through unique mechanisms like a "medical questionnaire" and "internal 'well-being' medicine" to address concerns related to school classes and corporate/municipal training. Comment from Nao Ozawa, Senior Managing Director of The Nippon Foundation Paralympic Support Center We are extremely delighted to receive the prestigious Silver Prize at the esteemed Japan BtoB Advertising Awards. Since our establishment in 2015, we have been continuously striving to change perceptions and stereotypes surrounding people with disabilities and parasports, as well as people's "awareness." The creation of this brochure is one such effort. We aimed for a more unique and witty design because terms like parasports, DEI, and education can often be perceived as difficult or unapproachable. Furthermore, to convey the "speed," "flexibility," and "proactiveness" that we emphasize as our organizational guiding principles, we pursued simplicity and dynamism to ensure the impact of words and numbers remains memorable. We have received numerous positive comments about our brochures, such as "innovative" and "easy to read." We are deeply grateful to our production partners who persistently worked with us through our trial and error. We will leverage this award to effectively utilize the brochure as a tool to connect people with people and people with society, and continue our challenge towards realizing an inclusive society. About The Nippon Foundation Paralympic Support Center (Para-Sports) Official Website | https://www.parasapo.or.jp/ With the slogan "SOCIAL CHANGE with SPORTS," Para-Sports aims to change society through sports and realize a DEI society where everyone can thrive, recognizing individual differences. The Nippon Foundation Paralympic Support Center* (Para-Sports), which began its activities in May 2015 with support from The Nippon Foundation, opened a shared office with sports federations and related organizations in November 2015 to build a sustainable operational structure for Paralympic sports federations facing challenges in their management base. It also works to strengthen the foundation by providing grants for essential administrative costs, promotional activities to increase participation, and public relations/marketing, as well as offering "shared services" that consolidate common tasks such as accounting and translation for efficient organizational management. *Name changed from The Nippon Foundation Paralympic Support Center in January 2022. Shared office utilized by summer and winter Paralympic sports federations (Akasaka, Minato-ku, Tokyo). In June 2018, the "Nippon Foundation Para Arena" was opened to improve training environments for para-athletes and implement promotional events. To date, over 83,000 para-athletes have utilized the facility. The "Asu-Challe!" educational program for elementary, junior high, high schools, and special needs schools, and the training program for corporations, organizations, municipalities, and universities, led by para-athletes, has been held 6,470 times domestically and internationally from FY2016 to the end of FY2025, with 660,000 participants ranging from children to adults. DEI education and training program "Asu-Challe!" led by para-athletes. In May 2024, a new program, "Para-Sports! Inclusive Sports Day," was launched to promote inclusive education by introducing inclusive events into sports days, helping teachers and students understand inclusive thinking and its importance. "Para-Sports! Inclusive Sports Day" provides opportunities to promote inclusive education.

FAQ

What award did the Para-Sports brochure win?

It won a Silver Prize in the Corporate Catalog division at the "47th Japan BtoB Advertising Awards."

What are the main features of this brochure?

It visually represents Para-Sports' 10-year journey and collaboration with diverse stakeholders through a design that conveys speed and flexibility, featuring unique interactive elements.

What kind of organization is Para-Sports?

It is an organization supported by The Nippon Foundation, aiming to realize an inclusive society where everyone can thrive through sports.

How will the awarded brochure be utilized?

It will be effectively used as a tool to connect people with people and people with society, continuing the challenge towards realizing an inclusive society.

Tell me about the Japan BtoB Advertising Awards.

Established in 1980, it is Japan's only comprehensive contest for BtoB advertising (communication tools).

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