paintory Inc. (Headquarters: Tsuyama City, Okayama Prefecture; Representative Director: Yuta Katayama; hereinafter "paintory"), which provides a one-stop supply chain for D2C custom apparel, is pleased to announce that it has been certified as an official licensing partner for Relive Co., Ltd. (Headquarters: Sendai City, Miyagi Prefecture; Representative Director: Takashi Sasaki; hereinafter "Relive"), the manufacturer and seller of the functional "Relive Wear." In conjunction with this, we are participating in the "BUY ONE. GIVE ONE. project," a social contribution initiative launched by Relive on Wednesday, March 11, 2026, where one item is donated to a support recipient for every item purchased. We are pleased to announce that we have provided our corporate services for this project.
Under the mission of "contributing to the self-realization of every individual in a world where everyone has different tastes and values," paintory has operated "paintory.com" since November 2017. This service allows individuals to create and sell fashion-brand-quality custom apparel online starting from just one item, without inventory risk. In April 2024, we launched a service for corporate clients that provides an end-to-end D2C custom apparel supply chain, including the production of custom apparel offered on "paintory.com," e-commerce site construction, brand and product planning support, fulfillment, and customer support.
Relive operates under the corporate philosophy of "contributing to helping people around the world build a healthy and happy life, both mentally and physically," and manufactures and sells the functional "Relive Wear." Since its launch, "Relive Wear" (*1) has achieved cumulative sales of 5 million units as of the end of February 2026 (counting period: July 1, 2019 – February 28, 2026). It is a functional apparel company whose products are loved by a wide range of people, from the elderly to those in physically demanding jobs and athletes, supporting the health of many in both daily life and sports scenes.
◼︎ Regarding the Appointment as an Official Licensing Partner for Relive Through a license agreement concluded in August 2025, paintory has been certified as an official licensing partner capable of applying "Relive processing" to its own original garment bodies. This enables the production of custom apparel featuring "Relive processing" on the original bodies that paintory provides to individuals and corporations (details below).
◼︎ Examples of Apparel Available for Relive Processing (as of March 2026) - For Individuals (available at paintory.com) ・6.2 oz Relive-processed Premium Cotton T-shirt ・Relive-processed Dry Active T-shirt - For Corporations (can be used for employee corporate apparel, anniversary gifts, etc.) ・Deodorizing and Antibacterial Relive-processed Dry Polo Shirt ・5.6 oz Relive-processed Regular Cotton T-shirt
◼︎ About the "BUY ONE. GIVE ONE. project" On March 11, 2026, paintory joined the "BUY ONE. GIVE ONE. project," an initiative organized by Relive that addresses social issues (such as disaster relief and welfare support) through the sale of Relive-processed apparel products.
This project aims to support people working on the front lines of aid. In March 2026, marking 15 years since the Great East Japan Earthquake, for every "Baton Wear" item with Relive processing purchased by an individual customer, another piece of Relive Wear is donated to support organizations such as disaster volunteer groups and social welfare corporations. It is a circular model that applies logos to unused returned products and delivers them to disaster volunteers and welfare organizations.
Relive is a company headquartered in Sendai City, Miyagi Prefecture. With the experience of the Great East Japan Earthquake as a backdrop and a determination to "become the ones who support others this time," they launched the "BUY ONE. GIVE ONE. project." paintory resonates with this sentiment and has joined the project. This marks the first time paintory has participated in an initiative developed as a permanent circular model of the "BUY ONE. GIVE ONE type" (*2).
In this project, paintory provides a one-stop service, including the construction of a special website, the production of the "Baton Wear" target products, the printing of the "BUY ONE. GIVE ONE. project" logo on unused returned products for donation, centralized inventory management for donations via our system, and delivery management and shipping operations to customers and recipient organizations.
◼︎ About "BUY ONE. GIVE ONE. project" Sales Products [Baton Wear] - Sizes: S, M, L, LL - Colors: Black/White - Material: 100% Cotton - Price: 13,200 yen (tax included) *The [BUY ONE. GIVE ONE. project] logo is printed on the chest.
paintory will continue to strengthen and enhance the functions of "paintory.com" and our corporate services, aiming to popularize highly convenient and high-value-added D2C custom apparel.
(*1) Apparel that radiates far-infrared rays to promote blood circulation simply by wearing it. It features "Relive processing," which physically supports body movement by kneading multiple specially processed ores into ink and printing them along key points of the body. (*2) An initiative where one identical product is donated for every product purchased.
◼︎ About the "BUY ONE. GIVE ONE. project" - Project Name: BUY ONE. GIVE ONE. project - Joint Planning: Relive Co., Ltd. - Content: For every "Baton Wear" item purchased, one unused item is donated to a support recipient. - Donated Products: Relive Shirts / Relive Innerwear / Relive Spats, etc. - Sales Start Date: Wednesday, March 11, 2026 - Sales Method: Sold on the project-specific page of the official shop - Project URL: https://buy-onegive-one-project.myshopify.com/
FACT BOX
- Source: PR TIMES
- Category: partnership