[Industry First*] New Service 'Pashatoku' Launched to Find Cheaper Electricity Companies and Plans in as Little as 30 Seconds

Oz Vision Inc. (Headquarters: Shibuya-ku, Tokyo; Representative Director: Ryo Suzuki), which operates the point mall 'Hapitas' and the purchase app 'Pollet,' has launched a new service called 'Pashatoku' on June 30, 2026 (Tue.). This service allows users to find cheaper electricity companies and plans in as little as 30 seconds simply by uploading a photo of their current electricity company's My Page or meter reading statement.

* This is the first initiative in the industry to allow electricity company switching to be completed solely by uploading a photo using OCR (Optical Character Recognition) technology. (As of June 2026, according to our research.)

Background

In recent years, although electricity prices have been temporarily suppressed by government subsidies, they have repeatedly risen again as subsidies are reduced or terminated, leading to continued instability in household finances. According to the Statistics Bureau's "Consumer Price Index," prices overall (CPI total) rose by +11.9% in the five years from 2020 to 2025, while electricity prices rose by +18.1%, continuing to increase at a pace approximately 1.5 times faster than the overall price increase.*

Since the liberalization of the electricity market, "re-selecting an electricity plan" has become a viable option for household financial defense that anyone can undertake. However, the complexity of information gathering and procedures often becomes a hurdle, leading to cases where people think "I'm interested, but I'll postpone reviewing it."

Oz Vision developed "Pashatoku" as a means to eliminate this "procedural complexity" and enable everyone to easily choose the optimal electricity plan. To shed light on consumers' responses to rising electricity costs, we conducted a "Survey on Electricity Bills and Power Switching" targeting 804 Hapitas users in conjunction with this service launch.

Source: Compiled from the Statistics Bureau's "2020 Base Year Consumer Price Index" annual average values. Annual fluctuations in electricity prices include the impact of subsidies such as government support for electricity and gas prices.

*1 Electricity price increase rate of 18.1% ÷ Overall price increase rate of 11.9% ≒ 1.52 times. Calculated by our company from the Statistics Bureau's "2020 Base Year Consumer Price Index" 2020-2025 annual average values.

Results Summary

1 78.5% of Consumers Feel an Increase in Electricity Bill Burden, While 71.8% Have "No Experience" Switching Power Companies

- 78.5% felt an increased burden from electricity bills in the past year.

- 71.8% have not switched electricity companies despite feeling the burden.

2 The Biggest Barrier to Switching is "Troublesome Procedures (40.7%)"

- The most common reason for not switching was "procedures seem troublesome/time-consuming (40.7%)."

- This was followed by "I don't know which plan is more economical (30.8%)," indicating that information gathering and data entry are hurdles.

'Pashatoku' Removes "Trouble" and Makes Reviewing Household Fixed Costs a Norm

To change the situation where people postpone reviews due to reasons like "My electricity bill seems high, but the procedures are troublesome" or "I don't know which electricity company is more economical," "Pashatoku" offers a new experience that minimizes effort to the extreme.

3 Features of 'Pashatoku'

● "Completely Free Estimates" | Try it out as many times as you like, switch only after you're satisfied

Estimates and simulations are completely free to use as many times as you wish. You don't need to feel apprehensive about potential charges every time you open a comparison site; you can try it out first.

● "Application Completed in as Little as 30 Seconds" | Automatic input from one photo, application with one click

Simply take a photo of your paper meter reading statement with your smartphone or upload a screenshot of your electricity company's My Page, and key information will be automatically reflected in the form. Select your preferred plan and complete the application with a single click. No paperwork or construction is required, and electricity quality remains unchanged before and after switching.

● "Personal Information Encrypted for Peace of Mind" | P Mark certified, secure system for reliable use

Oz Vision Inc., which provides "Pashatoku," has obtained the Privacy Mark (P Mark). Uploaded photo data and personal information are strictly managed using encrypted communication, ensuring a secure environment for users. There are no sales calls or solicitations.

New Experience: Designed in Just 3 Steps to Start Immediately

The operation is a simple 3-step process: "Upload Photo," "Select Plan," and "Apply." The UI is designed so that anyone can use it without confusion the moment they decide to do so.

Comment from Kazuo Ikeda, Service Manager for 'Pashatoku'

Many people probably understand that electricity prices are rising, but they give up halfway through when they open a review site because of the many input fields, or they continue to use their current electricity company without knowing which company is best for them.

Our survey showed that even "Hapitas" users, who are generally conscious of household finances, cited "troublesome procedures" as the biggest reason for not switching power companies. With electricity prices rising faster than inflation, we believe that busy modern consumers need a system that allows them to make the right choices with minimal effort, rather than being constantly preoccupied with saving money.

In an inflationary society where prices continue to rise, we aim for a future where everyone can achieve affluent and wise consumption by popularizing the norm of reviewing household fixed costs simply by sending one photo.

<Survey Overview>

Survey Name: Survey on Electricity Bills and Power Switching Target Audience: 804 users of "Hapitas," operated by Oz Vision Inc.

Method: Internet survey Date: June 25, 2026 Organizer: Oz Vision Inc. * All charts and tables are based on the results of this survey.

<Service Overview>

Service Name: Pashatoku URL: https://pashatoku.jp/electricity

<Oz Vision Inc.>

URL: https://www.oz-vision.co.jp/ Representative Director: Ryo Suzuki Location: 3-21-17 Jingumae, Shibuya-ku, Tokyo 150-0001 Established: May 26, 2006

<Inquiries Regarding This Matter>

Tel: 03-6630-7077 E-mail: pr@oz-vision.co.jp Contact: Maeda