Full of sardine information loved by Sakana-kun! “Sozai Ichiba” YouTube collaboration video to be released on June 8 (Monday)
Key facts
- Full of sardine information loved by Sakana-kun! “Sozai Ichiba” YouTube collaboration video to be released on June 8 (Monday)
- Oyatsu Company collaborates with Sakana-kun to release a YouTube video themed around sardines. A new product, “Sozai Ichiba Sardine Snack (Sweet and Spicy Soy Sauce Flavor)”, is launched, along with a quiz campaign on social media.
- Source: PR Times
- Date: June 9, 2026
Direct answer
Oyatsu Company collaborates with Sakana-kun to release a YouTube video themed around sardines. A new product, “Sozai Ichiba Sardine Snack (Sweet and Spicy Soy Sauce Flavor)”, is launched, along with a quiz campaign on social media.
- Citation
- Full of sardine information loved by Sakana-kun! “Sozai Ichiba” YouTube collaboration video to be released on June 8 (Monday) (June 9, 2026), PR Times
- Source
- PR Times
- Date
- June 9, 2026
Oyatsu Company collaborates with Sakana-kun to release a YouTube video themed around sardines. A new product, “Sozai Ichiba Sardine Snack (Sweet and Spicy Soy Sauce Flavor)”, is launched, along with a quiz campaign on social media.
📋 Article Processing Timeline
- 📰 Published: June 9, 2026 at 00:00
- 🔍 Collected: June 8, 2026 at 15:21
- 🤖 AI Analyzed: June 12, 2026 at 15:49 (96h 28m after Collected)
Oyatsu Company Co., Ltd. (Headquarters: Tsu City, Mie Prefecture; President: Masashi Yokoyama) will release a video conveying the charm of sardines, familiar from the “Sozai Ichiba” brand, in collaboration with brand ambassador “Sakana-kun” on the YouTube channel “Sakana-kun Channel” on June 8, 2026 (Sunday) at 15:00.
Sozai Ichiba Sakana-kun Channel collaboration video
Sakana-kun Channel collaboration video: https://youtu.be/bCNP8ZE6Dto
Sozai Ichiba brand site: https://www.oyatsu.co.jp/product/sozai_ichiba/
■ Sakana-kun challenges sardine quizzes!! Collaboration video streaming on YouTube “Sakana-kun Channel”
With the desire to make seafood, which is often avoided due to the hassle of cooking and cleaning up, more familiar and easy to enjoy, Oyatsu Company offers three flavors of healthy seafood snacks: “Sozai Ichiba Sardine Snack”, “Sozai Ichiba Tuna Snack”, and “Sozai Ichiba Shrimp Snack”, which allow you to easily consume nutrients of concern.
Along with the new addition to the “Sozai Ichiba” series, the “Sozai Ichiba Sardine Snack (Sweet and Spicy Soy Sauce Flavor) Made with Sardines Landed at Choshi Port” released on June 8, 2026, a collaboration video themed around “sardines” will be released.
The video features difficult quizzes from Choshi Fishing Port, which boasts the largest sardine haul in Japan, and shows Sakana-kun taking on the challenge. The video also includes Sakana-kun’s “fish commentary” on sardines, which is unmissable.
Enjoy the YouTube “Sakana-kun Channel” while eating “Sozai Ichiba”, which lets you easily and deliciously enjoy sardines!
YouTube “Sakana-kun Channel”
[Now in season] We made an extremely difficult quiz with Japan's No.1 sardine, but Sakana-kun dominated it!
■ Watch the collaboration video and take the quiz! Win Sakana-kun's autographed business card and a Sozai Ichiba assortment!
As a linked campaign with the YouTube “Sakana-kun Channel”, Oyatsu Company's official X account (@BABYSTAR_OYATSU) is posting quizzes about sardines from Choshi Fishing Port, which Sakana-kun also attempted.
How to participate: Follow Oyatsu Company's official X (@BABYSTAR_OYATSU), check the quiz from Sakana-kun, and reply with a quote retweet of the post along with your answer choice A, B, or C. Five winners will be selected by drawing from correct answers to receive Sakana-kun's autographed business card and an assortment of seafood snacks “Sozai Ichiba” series. For details, check Oyatsu Company's official X posts!
Oyatsu Company official X: @BABYSTAR_OYATSU
■ Sardines landed at Choshi Port used! First thin noodle type joins the “Sozai Ichiba” series!
The first thin noodle type in the “Sozai Ichiba” series, “Sozai Ichiba Sardine Snack (Sweet and Spicy Soy Sauce Flavor) Made with Sardines Landed at Choshi Port”, has arrived. This product is a thin noodle snack made by kneading sardines landed at Choshi Port into the dough, seasoned with ginger and a sweet and spicy soy sauce flavor. It achieves a light texture unique to thin noodles and a crispy, crunchy enjoyable texture. You can enjoy the fragrant sweet and spicy soy sauce flavor that spreads with each bite. Additionally, as it contains DHA, EPA, and calcium as a functional food (calcium), it is recommended for those who want to easily incorporate nutrients of concern while eating deliciously.
The package features a large illustration of “Sozai Ichiba” ambassador Sakana-kun, making it an eye-catching design at stores.
[Product Overview]
Product name: Sozai Ichiba Sardine Snack (Sweet and Spicy Soy Sauce Flavor) made with sardines landed at Choshi Port
*Nutritional functional food (calcium)
Net weight: 61g
Price: Open price (estimated store price: around 152 yen including tax)
Release date: June 8, 2026 (Monday) at nationwide convenience stores
June 22, 2026 (Monday) at nationwide supermarkets, etc.
*Availability varies by company and store.
[“Sozai Ichiba” Series Product Overview]
Product name: Sozai Ichiba Sardine Snack (Slightly Ginger-Scented Sweet and Spicy Soy Sauce Flavor)
*Nutritional functional food (calcium, vitamin D)
Net weight: 61g
Price: Open price (estimated store price: around 152 yen including tax)
Sales outlets: Nationwide supermarkets, etc.
*Availability varies by company and store.
Sardines are generously kneaded into the dough, and ginger powder is added to bring out the original flavor and aroma of sardines while achieving a refreshing taste with a pronounced ginger flavor.
Product name: Sozai Ichiba Tuna Snack (Slightly Wasabi-Flavored, Rich Soy Sauce Taste)
*Nutritional functional food (calcium, vitamin D)
Net weight: 61g
Price: Open price (estimated store price: around 152 yen including tax)
Sales outlets: Nationwide convenience stores, supermarkets, etc.
*Availability varies by company and store.
A crispy and crunchy snack with plenty of tuna. Tuna is kneaded into the dough, finished with a rich soy sauce flavor with a hint of wasabi.
Product name: Sozai Ichiba Shrimp Snack (Mild Salt Flavor)
*Nutritional functional food (calcium, vitamin D)
Net weight: 61g
Price: Open price (estimated store price: around 152 yen including tax)
Sales outlets: Nationwide supermarkets, etc.
*Availability varies by company and store.
A crispy and crunchy snack with shrimp flavor. Shrimp powder, including sweet shrimp powder, is kneaded into the dough, finished with a mild flavor using salt from the Seto Inland Sea.
Product name: Sozai Ichiba Sardine Snack (Slightly Ginger-Scented, Sweet and Spicy Soy Sauce Flavor) 6-pack
*Nutritional functional food (calcium, vitamin D)
Net weight: 90g (15g x 6 bags)
Price: Open price (estimated store price: around 319 yen including tax)
Sales outlets: Nationwide supermarkets, etc.
*Availability varies by company and store.
Product name: Sozai Ichiba Sardine Snack (Sweet and Spicy Soy Sauce Flavor) 4-pack
*Nutritional functional food (calcium, vitamin D)
Net weight: 56g (14g x 4 bags)
Price: Open price (estimated store price: around 173 yen including tax)
Sales outlets: Nationwide supermarkets, etc.
*Availability varies by company and store.
Sozai Ichiba Sakana-kun Channel collaboration video
Sakana-kun Channel collaboration video: https://youtu.be/bCNP8ZE6Dto
Sozai Ichiba brand site: https://www.oyatsu.co.jp/product/sozai_ichiba/
■ Sakana-kun challenges sardine quizzes!! Collaboration video streaming on YouTube “Sakana-kun Channel”
With the desire to make seafood, which is often avoided due to the hassle of cooking and cleaning up, more familiar and easy to enjoy, Oyatsu Company offers three flavors of healthy seafood snacks: “Sozai Ichiba Sardine Snack”, “Sozai Ichiba Tuna Snack”, and “Sozai Ichiba Shrimp Snack”, which allow you to easily consume nutrients of concern.
Along with the new addition to the “Sozai Ichiba” series, the “Sozai Ichiba Sardine Snack (Sweet and Spicy Soy Sauce Flavor) Made with Sardines Landed at Choshi Port” released on June 8, 2026, a collaboration video themed around “sardines” will be released.
The video features difficult quizzes from Choshi Fishing Port, which boasts the largest sardine haul in Japan, and shows Sakana-kun taking on the challenge. The video also includes Sakana-kun’s “fish commentary” on sardines, which is unmissable.
Enjoy the YouTube “Sakana-kun Channel” while eating “Sozai Ichiba”, which lets you easily and deliciously enjoy sardines!
YouTube “Sakana-kun Channel”
[Now in season] We made an extremely difficult quiz with Japan's No.1 sardine, but Sakana-kun dominated it!
■ Watch the collaboration video and take the quiz! Win Sakana-kun's autographed business card and a Sozai Ichiba assortment!
As a linked campaign with the YouTube “Sakana-kun Channel”, Oyatsu Company's official X account (@BABYSTAR_OYATSU) is posting quizzes about sardines from Choshi Fishing Port, which Sakana-kun also attempted.
How to participate: Follow Oyatsu Company's official X (@BABYSTAR_OYATSU), check the quiz from Sakana-kun, and reply with a quote retweet of the post along with your answer choice A, B, or C. Five winners will be selected by drawing from correct answers to receive Sakana-kun's autographed business card and an assortment of seafood snacks “Sozai Ichiba” series. For details, check Oyatsu Company's official X posts!
Oyatsu Company official X: @BABYSTAR_OYATSU
■ Sardines landed at Choshi Port used! First thin noodle type joins the “Sozai Ichiba” series!
The first thin noodle type in the “Sozai Ichiba” series, “Sozai Ichiba Sardine Snack (Sweet and Spicy Soy Sauce Flavor) Made with Sardines Landed at Choshi Port”, has arrived. This product is a thin noodle snack made by kneading sardines landed at Choshi Port into the dough, seasoned with ginger and a sweet and spicy soy sauce flavor. It achieves a light texture unique to thin noodles and a crispy, crunchy enjoyable texture. You can enjoy the fragrant sweet and spicy soy sauce flavor that spreads with each bite. Additionally, as it contains DHA, EPA, and calcium as a functional food (calcium), it is recommended for those who want to easily incorporate nutrients of concern while eating deliciously.
The package features a large illustration of “Sozai Ichiba” ambassador Sakana-kun, making it an eye-catching design at stores.
[Product Overview]
Product name: Sozai Ichiba Sardine Snack (Sweet and Spicy Soy Sauce Flavor) made with sardines landed at Choshi Port
*Nutritional functional food (calcium)
Net weight: 61g
Price: Open price (estimated store price: around 152 yen including tax)
Release date: June 8, 2026 (Monday) at nationwide convenience stores
June 22, 2026 (Monday) at nationwide supermarkets, etc.
*Availability varies by company and store.
[“Sozai Ichiba” Series Product Overview]
Product name: Sozai Ichiba Sardine Snack (Slightly Ginger-Scented Sweet and Spicy Soy Sauce Flavor)
*Nutritional functional food (calcium, vitamin D)
Net weight: 61g
Price: Open price (estimated store price: around 152 yen including tax)
Sales outlets: Nationwide supermarkets, etc.
*Availability varies by company and store.
Sardines are generously kneaded into the dough, and ginger powder is added to bring out the original flavor and aroma of sardines while achieving a refreshing taste with a pronounced ginger flavor.
Product name: Sozai Ichiba Tuna Snack (Slightly Wasabi-Flavored, Rich Soy Sauce Taste)
*Nutritional functional food (calcium, vitamin D)
Net weight: 61g
Price: Open price (estimated store price: around 152 yen including tax)
Sales outlets: Nationwide convenience stores, supermarkets, etc.
*Availability varies by company and store.
A crispy and crunchy snack with plenty of tuna. Tuna is kneaded into the dough, finished with a rich soy sauce flavor with a hint of wasabi.
Product name: Sozai Ichiba Shrimp Snack (Mild Salt Flavor)
*Nutritional functional food (calcium, vitamin D)
Net weight: 61g
Price: Open price (estimated store price: around 152 yen including tax)
Sales outlets: Nationwide supermarkets, etc.
*Availability varies by company and store.
A crispy and crunchy snack with shrimp flavor. Shrimp powder, including sweet shrimp powder, is kneaded into the dough, finished with a mild flavor using salt from the Seto Inland Sea.
Product name: Sozai Ichiba Sardine Snack (Slightly Ginger-Scented, Sweet and Spicy Soy Sauce Flavor) 6-pack
*Nutritional functional food (calcium, vitamin D)
Net weight: 90g (15g x 6 bags)
Price: Open price (estimated store price: around 319 yen including tax)
Sales outlets: Nationwide supermarkets, etc.
*Availability varies by company and store.
Product name: Sozai Ichiba Sardine Snack (Sweet and Spicy Soy Sauce Flavor) 4-pack
*Nutritional functional food (calcium, vitamin D)
Net weight: 56g (14g x 4 bags)
Price: Open price (estimated store price: around 173 yen including tax)
Sales outlets: Nationwide supermarkets, etc.
*Availability varies by company and store.
FAQ
Where can I buy the new Sozai Ichiba product?
It will be available at convenience stores nationwide from June 8 and at supermarkets from June 22.
What is the content of the collaboration video with Sakana-kun?
The video features Sakana-kun challenging quizzes about sardines, including difficult questions from Choshi Fishing Port.
What are the prizes for the quiz campaign?
Winners receive Sakana-kun's autographed business card and an assortment of Sozai Ichiba products.