OUNCHAN, a kimono upcycle brand based in Nanyo, Yamagata, held its first runway show during New York Fashion Week on February 14, 2026. The brand showcased 12 looks from its 'Mythic Birds' collection, reimagining traditional kimono fabric into contemporary 'Spiritual Couture.' Following the positive reception, the brand plans to expand its international sales and retail presence, including a store launch at CHOOSEBASE SHIBUYA on May 1, 2026.

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  • Source: PR TIMES
  • Category: event