New Home Search for the Time-Efficient Era in High-Priced Tokyo Housing! 'Self-Model House' Offers Staff-Free, Smartphone-Unlocked Free Viewing. Experience a Rental-Integrated Model for 'Living and Renting on Under 15 Tsubo'!

ou2 Corporation will launch "Self-Model House" services from May 1, 2026, utilizing IoT to allow free, staff-free viewing of model homes via smartphone unlocking, addressing high housing costs in Tokyo. This new style enables visitors to experience a rental-integrated housing model designed for both living and renting on plots under 15 tsubo.
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  • 📰 Published: April 28, 2026 at 02:00
  • 🔍 Collected: April 27, 2026 at 17:31
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ou2 Corporation (Headquarters: Koto-ku, Tokyo; Representative Director: Takashi Nagatari) will begin offering "Self-Model Houses" from Friday, May 1, 2026, at "Cleverly Home Shinjuku Model House." This service utilizes IoT to allow customers to unlock the model house with their own smartphones and view it freely without staff. Reservations for this service have now commenced on the dedicated booking website.

**'Self-Model House' Starts May 1, Allowing Free Experience of Cleverly Home Quality Without Staff**

**Unlock with your smartphone. A "Time-Efficient Model House Experience" without sales staff.**

Responding to customer feedback such as, "When visiting a model house, we first want to check the layout and spaciousness at our own pace," we have introduced the "Self-Model House." You can make reservations 24 hours a day online. By the day of your visit, install the dedicated "Space Core" app and use your smartphone to unlock and enter. You can thoroughly experience the layout, storage space, household chore flow, and material quality with your family alone, without feeling pressured by staff. This viewing style is ideal for modern home seekers who prioritize time-performance.

**Click here for Self-Model House reservations**

**"Living and renting combined" in a real-scale building under approximately 15 tsubo in high-priced Tokyo housing.**

The characteristic of this model house, with a building area of "under approximately 15 tsubo," allows you to truly experience the conditions of building a house on a limited urban plot (compact land), which is a trend in Tokyo housing. We have concentrated our unique advanced design know-how here, resulting in a rental-integrated house where "the first floor is rental space, and the second and third floors are the owner's living space," feasible in Tokyo. It can also be viewed as an example of effective land utilization.

**2-minute walk from Shin-Okubo Station. Parking available. Reservations and viewings available at your preferred time.**

**Highly functional island kitchen with underfloor storage in the study**

**Soundproof room**

**Equipped with aspirational amenities**

**Open-plan space design**

**Open living**

**Cleverly exterior tiles**

**Wide variety of exterior tiles available**

**Comfortable household chore flow**

**Laundry completed on one floor**

**"Wasting not even 10cm®" space design**

**"1st floor rental space" (approx. 30㎡) that generates income**

By creatively utilizing limited space, the upper part of the semi-basement is used as a "loft." The LDK features an island kitchen, creating a rental space where a single person can live an open and stylish life, realizing a model where the owner can earn income while living there.

**"1st to 3rd floor owner's living space" that enables comfortable living**

Our strengths, such as house building that proposes comfortable living and "wasting not even 10cm®" space utilization, can be experienced here. This includes a spacious LDK, a "soundproof room" for musical instrument practice or hobbies, underfloor storage in the study, and a "one-floor laundry flow" from the roof balcony to the laundry room, eliminating the need to go up and down stairs.

**"3-story atrium" and "bridge walkway" connecting spaces**

By adopting our latest technology for structural calculations of wooden frame construction and metal fittings, a dynamic atrium extends straight from the entrance to the third floor, and a floating bridge-like walkway creates an "overwhelming sense of openness" that makes you forget the limited size of the plot.

**Self-Model House Overview**

**Facility Name**

Cleverly Home Shinjuku Store Model House

**Location**

2-2-32 Hyakunincho, Shinjuku-ku, Tokyo

Within Housing Stage Shinjuku

**Usage Period**

From Friday, May 1, 2026, for viewings
*Daily, except New Year holidays

**Usage Hours**

10:00-19:00

**Usage Method**

By reservation only

**Reservations**

Please make reservations on the dedicated booking page below.

https://cleverlyhome.tokyo/selfmodel/

*Phone reservations are not accepted.

**Flow of Self-Model House Usage**

The Space Core app is available for both iPhone and Android. Please download the app to your device before use.

**Click here for Self-Model House reservations**

**Important Notes**

As this is also used as a regular model house, staff may be present for customer service or cleaning. If a reception staff is present, please inform them at the entrance that you have a "Self-Viewing Reservation."

Installation of the dedicated "Space Core" app is required for use.

Entry is not permitted before your reserved time. Also, when leaving, please ensure all windows are locked (the entrance door locks automatically).

Bringing pets, eating, or smoking inside the model house is strictly prohibited.

Water/drainage in the model house...