Real Investigation! The Daily Lives of High School Students Surrounding Vending Machines at School. Pocari Sweat "365 Days, in a Corner of the School." Fully Launched!

Otsuka Pharmaceutical Co., Ltd. (Headquarters: Tokyo, hereinafter "Otsuka Pharmaceutical") has launched "365 Days, in a Corner of the School.", a project that records and disseminates the real daily lives of high school students, set against the backdrop of school vending machines. In conjunction with the full-scale launch of this project, the Web movie "THE BEST OF 365 Days, in a Corner of the School. VOL.1" will be released from Thursday, May 14, 2026. Pocari Sweat, with the brand message "Believe in people's potential," supports people who take on challenges and act positively towards the future.

The newly launched "365 Days, in a Corner of the School." project involves filming high school students visiting special Pocari Sweat vending machines installed inside schools, and then disseminating the students' "real daily lives" through official SNS accounts for one year. Through content that stays close to school life, the project aims to discover the hidden potential within high school students, convey Pocari Sweat's brand stance of "Believe in people's potential," and raise awareness of proper hydration and electrolyte replenishment in daily life.

Special Pocari Sweat vending machines were installed at Okayama Prefectural Higashi Okayama Technical High School and Seibu Gakuen Bunri Junior and Senior High School in April, and filming began. The Web movie "THE BEST OF 365 Days, in a Corner of the School. VOL.1" summarizes the daily lives of students just as the new school year began. In addition, daily records are being posted continuously on Pocari Sweat's official X, Instagram, TikTok, Otsuka Pharmaceutical's official YouTube account, and the project's dedicated Instagram account "365 Days, in a Corner of the School. (katasumide_365days)". (Note: Posts for Seibu Gakuen Bunri Junior and Senior High School are scheduled to begin in summer).

■ Outline of the New Project "365 Days, in a Corner of the School."

"365 Days, in a Corner of the School." begins.

We installed Pocari vending machines and cameras at two high schools.

The real daily lives of high school students, without any staging.

We will record this for one year. Believe in people's potential. Pocari Sweat

"365 Days, in a Corner of the School."

Official Instagram: https://www.instagram.com/katasumide_365days/

Pocari Sweat Official Accounts

X: https://x.com/pocarisweat_jp

Instagram: https://www.instagram.com/pocarisweat_jp/
TikTok: https://www.tiktok.com/@pocarisweat_jp

YouTube: https://www.youtube.com/@otsukaseiyaku/featured

Installation Period

April 2026 - March 2027 (planned)

Participating High Schools

Okayama Prefectural Higashi Okayama Technical High School (290-1 Tsuda, Naka-ku, Okayama City, Okayama 703-8217)

Seibu Gakuen Bunri Junior and Senior High School (311-1 Kashibara Shinden, Sayama City, Saitama 350-1336)

*Seibu Gakuen Bunri Junior and Senior High School posts are scheduled to start from summer 2026.

■ About the Web Movie "THE BEST OF 365 Days, in a Corner of the School. VOL.1"

This content summarizes the daily lives of students from the installation of Pocari Sweat's special vending machine at Okayama Prefectural Higashi Okayama Technical High School in April, to the start of the new school year. It captures the honest, real thirst and sweat of students, conveying Pocari Sweat's brand message, "Believe in people's potential."

Pocari Sweat Web movie｜THE BEST OF "365 Days, in a Corner of the School." VOL.1

https://youtu.be/QM6VEfYEoYE

■ Product Information

Pocari Sweat was developed with the concept of "the drink of sweat." As a health drink that smoothly replenishes water and ions (electrolytes) lost through perspiration, it is currently available in over 20 countries and regions. Because it is an electrolyte solution with an appropriate concentration and a composition similar to body fluid, it is quickly absorbed, making it suitable for those in a perspiring state, such as during sports, work, after a bath, or upon waking.