Otonal Launches 'Sound Buzz,' an SNS Creative Production Service Leveraging the Voices of Voice Actors and VTubers
Otonal has launched 'Sound Buzz,' a service that creates SNS video content using the voices of voice actors and VTubers alongside original music. By tapping into fandom energy, the service aims to boost brand engagement among younger demographics. The content is reusable across various channels, as demonstrated by a successful campaign for Skylark Holdings that generated over 10 million impressions.
📋 Article Processing Timeline
- 📰 Published: May 28, 2026 at 08:00
- 🔍 Collected: June 1, 2026 at 00:48 (88h 48m after Published)
- 🤖 AI Analyzed: June 1, 2026 at 23:53 (23h 4m after Collected)
Otonal Inc. (Headquarters: Chuo-ku, Tokyo; CEO: Daisuke Yagi) has launched 'Sound Buzz,' an SNS creative production service centered on the 'voices' of voice actors and VTubers combined with original music. For younger generations who use SNS daily, the service realizes video communication that sparks brand enthusiasm by utilizing audio design and original music that leverages the energy of fandoms. The produced creative can be widely reused for advertisements and real-world events, enabling multi-dimensional promotion beyond simple SNS campaigns. For modern youth, SNS is an essential medium. With wireless earphone usage reaching approximately 74% among teenagers and 65% among those in their 20s, it is clear they use SNS with 'sound' on a daily basis. Meanwhile, SNS timelines are saturated with visual information, making it difficult to convey information through video alone. It has been proven that environments 'with sound' record a 2.4x higher attention rate compared to those 'without sound,' with ad recall increasing by 1.4x and brand awareness by 1.6x. With 'Sound Buzz,' Otonal creates video content that enhances consumer engagement through audio design that maximizes fandom energy. Based on Otonal's expertise in supporting over 4,500 audio ad plans and 1,500 client campaigns, the service provides video creatives that strategically utilize 'sound' (voice actor/VTuber voices, sound logos, BGM, etc.) in SNS marketing. 'Sound Buzz' goes beyond simple audio ads or music production; it designs brand-specific sounds that foster attachment and empathy. By creating hooks for content viewing, it enables communication that generates spontaneous sharing and conversation on SNS. Key features include: 1. Generating engagement by leveraging fandom energy, 2. Creating viewing hooks with 'brand-unique sounds,' and 3. Multi-channel deployment as 'audio assets.' As a track record, Skylark Holdings (Syabu-Yo) produced original music featuring VTubers from Hololive, generating over 10 million impressions across the series. Otonal continues to support total audio marketing initiatives with the mission of 'forming a digital audio market in Japan.'
FAQ
Is Sound Buzz available for the Taiwan market?
The service is currently provided by Otonal in Japan, but it serves as a benchmark for audio-centric marketing strategies in global markets.