Otetsutabi Inc., headquartered in Shinagawa-ku, Tokyo, and led by CEO Rina Nagaoka, operates 'Otetsutabi,' a talent matching service that connects individuals with short-term work opportunities in various regions, combining 'help' and 'travel.' On April 22, 2026, the company will participate in an online seminar organized by Nativ.media, a specialized media outlet for regional revitalization and 'kankeijinko' (related population) creation. The seminar, titled 'Why Solving Labor Shortages Transforms into 'Regional Fans' ~The Potential of Local Government Collaboration by 'Otetsutabi' with Over 95,000 Registered Users~,' will address the severe temporary labor shortages faced by local governments and businesses during peak seasons. Otetsutabi has established partnerships with more than 70 local governments, including Tokushima Narutō City, Nagano Yamanouchi Town, Tottori Hokuei Town, Miyazaki Takaharu Town, Nagasaki Iki City, and the Nagano Saku Wide Area Union (the first collaboration with a municipal union). The service aims to transform temporary assistance into sustained engagement, fostering 'kankeijinko' by providing opportunities for external individuals to experience local life. The seminar will showcase practical public-private collaboration examples that convert temporary helpers into long-term regional supporters and discuss strategies for regions to become attractive destinations, considering the 'Furusato Resident Registration System' set to commence in fiscal year 2026. Otetsutabi's platform is experiencing rapid growth in user numbers across all age groups, from young to middle and senior, due to the unique experiential value it offers beyond traditional job searching.
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- Source: PR TIMES
- Category: Event告知, パートナーシップ, 事業戦略