Post-Golden Week: Growing Awareness of 'Time-Performance Nutrition'
According to a survey by Ortho, 75% of respondents want to maintain nutritional balance in a short time due to post-holiday busyness and rising prices. There is a growing need for 'efficient health management' that prioritizes time efficiency (Taipa) without compromising on quality or nutrition.
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- 📰 Published: June 2, 2026 at 01:00
- 🔍 Collected: June 1, 2026 at 16:20
- 🤖 AI Analyzed: June 1, 2026 at 16:29 (8 min after Collected)
Ortho Corp. conducted a survey on 'Dietary Habits and Time Consciousness After Golden Week' among 112 men and women in their 40s and 50s. The results revealed that 75% of people want to maintain nutritional balance even in a short amount of time, against the backdrop of post-holiday busyness and rising prices. While emphasizing 'time efficiency (Taipa)' in food selection, there is also a trend of seeking 'quality' and 'nutritional balance' rather than just 'low price,' highlighting a desire to 'efficiently ensure food quality.' Additionally, 73% of respondents stated they want to 'improve quality without spending time,' indicating a high level of interest in health management even in busy daily lives. To meet these needs, we offer 'I'm Protein.'
FAQ
What is 'time-performance nutrition'?
A new dietary approach that prioritizes time efficiency while refusing to compromise on nutritional balance and quality.