Why Japanese Companies Fail in ASEAN EC: Oro × Conquer Digital to Reveal 'Hybrid Strategy' in Free Webinar on June 16
Oro Co., Ltd. and Conquer Digital will jointly hold a free online webinar on June 16, 2026, to discuss a 'Hybrid Strategy' to prevent failures in ASEAN cross-border e-commerce. The previous webinar saw an exceptional response, with approximately 46% of LP visitors registering, highlighting strong interest among Japanese companies in expanding into ASEAN.
📋 Article Processing Timeline
- 📰 Published: June 4, 2026 at 20:10
- 🔍 Collected: June 4, 2026 at 11:20
- 🤖 AI Analyzed: June 6, 2026 at 23:27 (60h 6m after Collected)
Oro Co., Ltd. (Headquarters: Meguro-ku, Tokyo; President and CEO: Atsushi Kawada; hereinafter 'Oro'), which supports companies' outbound and inbound marketing, will jointly hold a free online webinar on Tuesday, June 16, 2026, with 'CONQUER DIGITAL SDN. BHD.' (hereinafter 'Conquer Digital'), a Malaysia-based company specializing in EC operations and data platform construction in the ASEAN region.
The ASEAN cross-border e-commerce market continues to expand globally. However, many Japanese companies are forced to withdraw due to 'strategic barriers,' 'execution barriers,' and 'data barriers.' The first webinar held in May 2026 generated an exceptional response, with approximately 46% of LP visitors registering, highlighting the high level of interest among Japanese companies in expanding into ASEAN and the need for practical solutions.
In this webinar, Yosuke Miki of Oro, who has led global business at Hakuhodo and Accenture, and Conquer Digital, which excels in complex local operations and data integration, will once again unveil a 'Hybrid Strategy' to minimize failure risk and maximize profits.
【Highlights of This Webinar: Why the 'Hybrid Strategy' Now】
Hybrid Operations to Break Down 'Strategic Barriers'
Explains a phased approach: gaining awareness on high-traffic malls (Lazada/Shopee) and nurturing fans through D2C (Shopify) to monetize customer data.
Local Practices to Clear 'Execution Barriers'
Introduces practical pitfalls and solutions with specific examples, such as managing complex cross-border logistics (direct shipping vs. local warehousing), local tax regulations (SST, customs duties), and legal compliance.
Control Tower to Integrate 'Data Barriers'
Reveals methods for 'profit visualization' and ROI improvement using a data warehouse to prevent the situation where 'sales are made but no profit remains' due to data silos across channels.
【Event Overview】
Theme: How to Start ASEAN Cross-Border EC Without Failure: The 'Hybrid Strategy' of Using Lazada/Shopee and Shopify
Organizers: Oro Co., Ltd., Conquer Digital
Date & Time: Tuesday, June 16, 2026, 16:00-17:00
Venue: Online (Live broadcast via Zoom)
Participation Fee: Free
Target Audience: Overseas business managers and EC/marketing managers considering cross-border EC expansion into ASEAN.
Registration URL: https://oroactivecampaign.ac-page.com/crossboarderec20260616
【Speaker Profile】
Yosuke Miki
Oro Co., Ltd., Head of Overseas Business / Regional Managing Director
Led the forefront of digital marketing and global business at Hakuhodo, Walt Disney, and Accenture. At Hakuhodo, as Regional Digital Director for Southeast Asia, he successfully guided the global strategies of major listed companies. After overseeing digital marketing for all film releases at Walt Disney Japan, he worked on business expansion support in emerging markets at Accenture. He has been in his current position since January 2024. He possesses comprehensive knowledge from 'upstream strategy' to 'highly effective operations,' supporting data-driven global expansion.
【Company Overview】
■ About Oro Co., Ltd.
Operates a 'Marketing Communication Business' that supports corporate marketing activities and a 'Cloud Solution Business.' In the Marketing Communication Business, it provides integrated services from digital-centric strategy formulation and creative production to global expansion support, maximizing corporate brand value and supporting business growth.
Representative: Atsushi Kawada, President and CEO
Location: Meguro Suda Building, 3-9-1 Meguro, Meguro-ku, Tokyo
URL: https://www.oro.com/
■ About Conquer Digital
A specialist group for EC operations across the ASEAN region, based in Malaysia. It provides strong support for Japanese companies' local expansion, from local logistics, tax, and multilingual support to data-driven EC operations using its proprietary data platform.
Company Name: CONQUER DIGITAL SDN. BHD.
Location: Selangor, Malaysia
URL: https://conquer.digital/
【Contact for This Matter】
Oro Co., Ltd., Global Team
Mail: oro_global-business-div@jp.oro.com
【Media Contact】
Oro Co., Ltd., Public Relations
TEL: 050-5497-8643 / Mail: info@jp.oro.com
The ASEAN cross-border e-commerce market continues to expand globally. However, many Japanese companies are forced to withdraw due to 'strategic barriers,' 'execution barriers,' and 'data barriers.' The first webinar held in May 2026 generated an exceptional response, with approximately 46% of LP visitors registering, highlighting the high level of interest among Japanese companies in expanding into ASEAN and the need for practical solutions.
In this webinar, Yosuke Miki of Oro, who has led global business at Hakuhodo and Accenture, and Conquer Digital, which excels in complex local operations and data integration, will once again unveil a 'Hybrid Strategy' to minimize failure risk and maximize profits.
【Highlights of This Webinar: Why the 'Hybrid Strategy' Now】
Hybrid Operations to Break Down 'Strategic Barriers'
Explains a phased approach: gaining awareness on high-traffic malls (Lazada/Shopee) and nurturing fans through D2C (Shopify) to monetize customer data.
Local Practices to Clear 'Execution Barriers'
Introduces practical pitfalls and solutions with specific examples, such as managing complex cross-border logistics (direct shipping vs. local warehousing), local tax regulations (SST, customs duties), and legal compliance.
Control Tower to Integrate 'Data Barriers'
Reveals methods for 'profit visualization' and ROI improvement using a data warehouse to prevent the situation where 'sales are made but no profit remains' due to data silos across channels.
【Event Overview】
Theme: How to Start ASEAN Cross-Border EC Without Failure: The 'Hybrid Strategy' of Using Lazada/Shopee and Shopify
Organizers: Oro Co., Ltd., Conquer Digital
Date & Time: Tuesday, June 16, 2026, 16:00-17:00
Venue: Online (Live broadcast via Zoom)
Participation Fee: Free
Target Audience: Overseas business managers and EC/marketing managers considering cross-border EC expansion into ASEAN.
Registration URL: https://oroactivecampaign.ac-page.com/crossboarderec20260616
【Speaker Profile】
Yosuke Miki
Oro Co., Ltd., Head of Overseas Business / Regional Managing Director
Led the forefront of digital marketing and global business at Hakuhodo, Walt Disney, and Accenture. At Hakuhodo, as Regional Digital Director for Southeast Asia, he successfully guided the global strategies of major listed companies. After overseeing digital marketing for all film releases at Walt Disney Japan, he worked on business expansion support in emerging markets at Accenture. He has been in his current position since January 2024. He possesses comprehensive knowledge from 'upstream strategy' to 'highly effective operations,' supporting data-driven global expansion.
【Company Overview】
■ About Oro Co., Ltd.
Operates a 'Marketing Communication Business' that supports corporate marketing activities and a 'Cloud Solution Business.' In the Marketing Communication Business, it provides integrated services from digital-centric strategy formulation and creative production to global expansion support, maximizing corporate brand value and supporting business growth.
Representative: Atsushi Kawada, President and CEO
Location: Meguro Suda Building, 3-9-1 Meguro, Meguro-ku, Tokyo
URL: https://www.oro.com/
■ About Conquer Digital
A specialist group for EC operations across the ASEAN region, based in Malaysia. It provides strong support for Japanese companies' local expansion, from local logistics, tax, and multilingual support to data-driven EC operations using its proprietary data platform.
Company Name: CONQUER DIGITAL SDN. BHD.
Location: Selangor, Malaysia
URL: https://conquer.digital/
【Contact for This Matter】
Oro Co., Ltd., Global Team
Mail: oro_global-business-div@jp.oro.com
【Media Contact】
Oro Co., Ltd., Public Relations
TEL: 050-5497-8643 / Mail: info@jp.oro.com
FAQ
When is this webinar held?
It will be held online via Zoom on Tuesday, June 16, 2026, from 16:00 to 17:00.
How much does the webinar cost?
The participation fee is free.
Who is organizing this webinar?
It is co-organized by Oro Co., Ltd. and Conquer Digital.