Orion Breweries Collaborates with Comedy Duo 'Arinkurin' to Release Short Videos Based on 'Okinawan Drinking Party' Anecdotes
On May 15, 2026, Orion Breweries Inc. released three short videos based on user-submitted anecdotes for its "#OkinawaDrinkingPartyItHappens" campaign. The project, part of a promotion for 'Orion The Draft' beer, features the Okinawan comedy duo 'Arinkurin'. The videos are available on the company's official social media, and the submitter of the episode that receives the most views will be awarded a cash prize of 100,000 JPY.
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- 📰 Published: May 18, 2026 at 19:00
- 🔍 Collected: May 18, 2026 at 10:31
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Orion Breweries Inc. (Headquarters: Tomigusuku, Okinawa; President & CEO: Hajime Murano) has released three short videos on May 15, 2026. These videos were produced based on episodes collected during the "Orion The Draft: Drink, Laugh, and See You Tomorrow. #OkinawaDrinkingPartyItHappens Campaign" for its 'Orion The Draft' beer.
The campaign invited submissions of memorable scenes and episodes commonly seen at drinking parties in Okinawa under the theme "#OkinawaDrinkingPartyItHappens," receiving 229 entries from across the nation. From these submissions, three episodes that particularly captured the unique atmosphere of Okinawan gatherings and were highly relatable were selected. These were then produced as short videos in collaboration with the popular Okinawan comedy duo 'Arinkurin'.
The released videos humorously depict scenarios unique to Okinawan drinking parties, such as getting excited to entertain tourists, bonding with strangers while watching sports, and unexpectedly running into acquaintances everywhere. The situations are portrayed with the characteristic tempo and humor of 'Arinkurin'.
The videos are published on Orion Breweries' official social media channels and a dedicated website. The individual who submitted the episode for the video that accumulates the most views will receive a prize of 100,000 JPY.
Orion Breweries aims for 'Orion The Draft' to be the beer that accompanies 'OUR HAPPY HOUR'—the simple, happy times with loved ones cherished by the people of Okinawa. The company states it will continue to support these enriching, Okinawan-style moments.
The campaign invited submissions of memorable scenes and episodes commonly seen at drinking parties in Okinawa under the theme "#OkinawaDrinkingPartyItHappens," receiving 229 entries from across the nation. From these submissions, three episodes that particularly captured the unique atmosphere of Okinawan gatherings and were highly relatable were selected. These were then produced as short videos in collaboration with the popular Okinawan comedy duo 'Arinkurin'.
The released videos humorously depict scenarios unique to Okinawan drinking parties, such as getting excited to entertain tourists, bonding with strangers while watching sports, and unexpectedly running into acquaintances everywhere. The situations are portrayed with the characteristic tempo and humor of 'Arinkurin'.
The videos are published on Orion Breweries' official social media channels and a dedicated website. The individual who submitted the episode for the video that accumulates the most views will receive a prize of 100,000 JPY.
Orion Breweries aims for 'Orion The Draft' to be the beer that accompanies 'OUR HAPPY HOUR'—the simple, happy times with loved ones cherished by the people of Okinawa. The company states it will continue to support these enriching, Okinawan-style moments.