Southern Beach Hotel & Resort Okinawa to Hold 'Southern Festa in Summer 2026' from July 17, Offering Fireworks Viewing from Rooms, Eisa Dance, and Festival Stalls

Southern Beach Hotel & Resort Okinawa, located in Itoman City at the southernmost tip of Okinawa's main island, will hold the 'Southern Festa in Summer 2026' event for guests from Friday, July 17, to Saturday, August 29, 2026. This event aims to enrich summer stays in Okinawa.

This year's new highlight is a fireworks display that can be enjoyed from the balconies of ocean-view rooms. Since the fireworks are launched from the sea side, guests can enjoy the show without the hassle of crowds or securing a spot. Guests staying in non-ocean-view rooms can also watch from the garden pool area.

The hotel will offer a variety of programs from morning to night, including live stage performances, festival stalls, workshops, and morning yoga, creating a special summer stay in Okinawa.

Fireworks Display

Overview of 'Southern Festa in Summer 2026'

'Southern Festa in Summer 2026' is an experiential summer event designed to be enjoyed all day within the hotel, with the hope of making guests' trips memorable.

The event features a wide range of content for all ages, from refreshing morning yoga to fireworks lighting up the night sky, immersive live stage performances, lively festival stalls, and workshops.

The hotel proposes a new Okinawan resort experience where the hotel stay itself becomes the destination of the trip.

For event details, please check the hotel's official website.

View Details

■ Fireworks Display

To provide guests with special summer memories, fireworks will be launched every Tuesday and Friday from Tuesday, July 21, to Friday, August 21, 2026.

The launch site is the beach in front of the hotel. From guest room balconies, guests can enjoy an unobstructed, powerful view at their leisure. A major attraction is that families with small children and three-generation travelers can enjoy the show without worrying about crowds, travel burdens, or securing a spot. Please enjoy a luxurious fireworks experience as if in a premium seat, surrounded by the pleasant southern sea breeze.

【Dates】July 21 (Tue), July 24 (Fri), July 28 (Tue), July 31 (Fri), August 4 (Tue), August 7 (Fri), August 11 (Tue), August 14 (Fri), August 18 (Tue), August 21 (Fri) [Total of 10 days] *Fireworks on specific dates only

【Time】20:00～ (approx. 80 shells per session)

【Location】Southern Beach Hotel & Resort Okinawa (launched from the beach side)

【Fee】Free for hotel guests and restaurant customers

*Since the fireworks are launched from the sea side, guests in non-ocean-view rooms can also view them from the garden pool area.

■ 'Guaranteed Ocean View' Plan for Fireworks Viewing on Sale!

For a more special summer night, the hotel offers a 'Guaranteed Ocean View Plan' that provides a front-row seat to the fireworks.

Guests can fully enjoy the brilliant light show in the night sky from a private balcony, free from the hassle of crowds and securing a spot.

Details of the accommodation plan

■ Live Stage Event

Southern de Stage

From Friday, July 24, to Saturday, August 29, 2026, the hotel will host a variety of stage performances, including creative Eisa dance, traditional Okinawan folk songs, and hula dancing, offering a taste of Okinawan culture.

【Dates】Friday, July 24, 2026 – Saturday, August 29, 2026

【Time】19:00 – 19:30

【Location】Hotel 1st Floor, Garden Poolside

【Fee】Free for hotel guests and restaurant customers

【Notes】Free distribution of glow stick penlights

　　　　　Distribution starts at 18:30 during the event period [Limited to 100 per day] *While supplies last

■ Southern Festival Stalls

Southern Festival Stalls

The hotel will hold festival stall events that are nostalgic for adults and fresh for children, such as 'Shooting Gallery', 'Bouncy Duck Scooping', and 'Ring Toss'. Please enjoy a lively time with your family, creating summer memories.

【Period】Friday, July 17, 2026 – Saturday, August 29, 2026

【Location】Hotel 1st Floor, Entrance

【Time】17:00 – 21:30

【Fee】Paid (from 500 yen per game)

■ Ninja Training Experience

Ninja Festival Stalls

A new experience content themed around 'Ninja Culture', which has been gaining popularity among foreign tourists in recent years. The 'Ninja Training Experience' allows guests to enjoy Japanese culture in a fun way. It is recommended for foreign tourists and active children.

Training menus include 'Shuriken Throwing', 'Bow and Arrow Experience', and 'Kendama (Japanese bilboquet) Experience'. Please dress in a ninja costume and enjoy an authentic training experience.

【Period】Friday, July 17, 2026 – Saturday, August 29, 2026

【Location】Hotel 1st Floor, Entrance

【Time】16:00 – 21:00

【Fee】Paid (from 500 yen per experience)

　　　　　*Fees vary by menu.

　　　　　*Ninja costumes are available for free rental for participants.

■ Workshops

Workshops

Enjoy hands-on crafting workshops with local Okinawan handmade artists. These heartwarming experiences are enjoyable for everyone from small children to adults.

Create original works perfect for summer homework or travel souvenirs, such as 'Mizuhiki (Japanese decorative cord) Art Experience' arranged with Okinawan traditional beauty, and vibrant 'Dimple Art Experience'.

【Period】Fridays, Saturdays, and Sundays during the period from Friday, July 17, 2026 to Saturday, August 29, 2026

【Location】Hotel 1st Floor, Entrance

【Time】15:00 – 21:00

【Fee】Paid (Dimple Art Experience: from 1,000 yen per session, Mizuhiki Art Experience: from 1,500 yen per session)

【Notes】

・The listed fees include service charge and consumption tax.

・The content, fees, and dates are subject to change or cancellation without prior notice due to weather conditions.

・All photos are for illustrative purposes only.

■ About Southern Beach Hotel & Resort Okinawa

Opened in June 2009. A large beach resort hotel with a total of 448 rooms, located in Itoman City, southern Okinawa's main island. It offers excellent access, approximately 10 km or about 20 minutes by car from Naha Airport. The hotel faces the municipal 'Mimi Beach Itoman', allowing guests to reach the sea in about a minute on foot. Guests can enjoy a resort atmosphere even without a rental car. All rooms are spacious, over 30 sqm, and come in various types including ocean views. Breakfast offers a wide lineup of Western, Japanese, and dessert options, along with local Okinawan dishes such as brown sugar sata andagi, tofu champuru, and pork luncheon meat, as well as live kitchen-style freshly prepared dishes.