[Responses from 1,737 Actual Users] Oricon Customer Satisfaction® Survey 'House Cleaning' Usage Data
Oricon's survey on house cleaning reveals that 85.8% of users request air conditioner cleaning, 34.8% want professional help, and 68.9% rely on official websites to select services.
📋 Article Processing Timeline
- 📰 Published: April 1, 2026 at 23:00
Oricon Inc. (Headquarters: Minato-ku, Tokyo; President: Hisashi Koike, abbreviated as Oricon) announced at 14:00 on Wednesday, April 1, 2026, the usage data aggregated from a separate survey of 1,737 people. These respondents were the targets of the 2026 'House Cleaning' satisfaction ranking announced in April, conducted by its group company oricon ME from a third-party perspective among actual service users. The results are as follows.
**Survey Questions & TOPICS**
**1. Information referenced when selecting and requesting house cleaning**
- "Official website of the requested service" was the most common at 68.9%.
- "Flyers/Inserts" also accounted for a certain number at 26.0%, showing analog methods are still relevant.
**2. Reasons for requesting house cleaning**
- "Wanted to borrow a professional's hands" was the most common at 34.8%.
- Convenience and price were also deciding factors in using the service.
**3. Requested cleaning areas**
- "Air conditioner cleaning" was the most common at 85.8%.
- Water-related areas such as kitchens and bathrooms ranked high.
**4. Requested house cleaning location × frequency**
- "Air conditioner cleaning" is mostly done once every 2 to 3 years, while other places are typically done about once a year.
*Note: Since the composition ratios are rounded to the nearest first decimal place, the sum may not necessarily equal exactly 100.
This report compiles data collected separately from the respondents of the 2026 survey for the Oricon Customer Satisfaction® 'House Cleaning' ranking announced in April.
For details on the customer satisfaction ranking, please refer to the ranking page on the official website and the ranking release material PDF below.
'House Cleaning' Ranking Page: https://life.oricon.co.jp/rank-house-cleaning/
'House Cleaning' Press Release PDF: https://life.oricon.co.jp/information/939/
---
## 1. Information referenced when selecting and requesting
### "Official website of the requested service" was the most common at 68.9%, Flyers/Inserts also have a certain number
When we asked 1,737 people nationwide who had used house cleaning services about the "information referenced when selecting and requesting house cleaning (multiple answers allowed)," the "official website of the requested service" was the most common at 68.9%, leading the second place by a margin of approximately 40 points.
Next was "Flyers/Inserts (26.0%)," accounting for more than a quarter. This shows that even as internet advertising becomes widespread, there is still a demand for approaches using paper media.
## 2. Reasons for deciding to use the service
### "Wanted to borrow a professional's hands" was the most common at 34.8%, Ease of use and price also key factors
Next, when asked about the "reasons for deciding to use house cleaning (multiple answers allowed)," "Wanted to borrow a professional's hands" was the most common at 34.8%, followed by "The application method was easy to understand (28.9%)" and "The price was cheap (24.3%)." This shows that with the core need of "wanting to leave it to a professional," convenience and price factors are particularly decisive in using the service.
In addition, a certain number of people cited added value other than cleaning, such as "Campaigns and discount services were extensive (20.8%)" and "The staff's attitude seemed good (19.6%)."
## 3. Requested house cleaning areas
### "Air conditioner cleaning" was the most common at 85.8%
Next, when asked about the "cleaning areas requested for house cleaning (multiple answers allowed)," "Air conditioner cleaning (such as disassembly and washing of the air conditioner)" was the most common at 85.8%, leading the second place by a margin of more than 30 points. This was followed by "Kitchen (ventilation fan/range hood) (55.0%)" and "Bathroom/bath area cleaning (52.8%)."
**▶ Comments on Requested House Cleaning Areas**
- "They cleaned every corner of the air conditioner, and the air conditioner works better now." (Male, 40s)
- "I always ask them to clean the air conditioner when the seasons change, and I am very satisfied with how beautifully they clean it every time." (Female, 30s)
- "It's difficult to clean deep inside the air conditioner yourself, so I recommend using the service about once every 2 to 3 years." (Female, 40s)
- "The cleaning of the ventilation fan was very good. Mold removal in the bathroom and the cleaning of the ventilation fan were also good." (Female, 60s or older)
- "I used the bathroom cleaning service, and they brought a high-pressure washer and cleaned places that were difficult to clean." (Female, 60s or older)
## 4. Requested location × frequency
### About 30% request "Air conditioner cleaning" once every 2 to 3 years
### Lower request frequency compared to other locations
Next, when asked about the "house cleaning request location × frequency," "About once every 2 to 3 years (30.8%)" was the most common for "Air conditioner cleaning," showing a tendency to be requested at wider intervals compared to other locations. On the other hand, the rate of "About once every half year (25.5%)" for "Rug/carpet cleaning (stain/dirt removal, etc.)" was higher than other locations, indicating relatively frequent use. Also, excluding air conditioners, "About once a year" was the most common usage for each location. Among them, "Cleaning of windows, screen doors, and sashes" had a relatively high rate of 32.2%. Overall, house cleaning is mainly used about once a year, with differences in request frequency depending on the cleaning area.
---
**《Survey Overview》 2026 Oricon Customer Satisfaction® Survey 'House Cleaning' Usage Data**
- Announcement date: April 1, 2026
- Survey entity: oricon ME Inc.
- Survey method: Internet survey
- Survey period: December 4, 2025 - December 22, 2025
- Number of samples: 1,737 people
- Target respondents: Gender: Unspecified, Age: 18-84 years old, Region: Nationwide
- Conditions: People who meet all of the following conditions:
1) Have used house cleaning within the past 3 years
2) Were involved in the selection of the business and the requested service
3) Actually placed the order and were present at the cleaning site on the day of the service
**Survey Questions & TOPICS**
**1. Information referenced when selecting and requesting house cleaning**
- "Official website of the requested service" was the most common at 68.9%.
- "Flyers/Inserts" also accounted for a certain number at 26.0%, showing analog methods are still relevant.
**2. Reasons for requesting house cleaning**
- "Wanted to borrow a professional's hands" was the most common at 34.8%.
- Convenience and price were also deciding factors in using the service.
**3. Requested cleaning areas**
- "Air conditioner cleaning" was the most common at 85.8%.
- Water-related areas such as kitchens and bathrooms ranked high.
**4. Requested house cleaning location × frequency**
- "Air conditioner cleaning" is mostly done once every 2 to 3 years, while other places are typically done about once a year.
*Note: Since the composition ratios are rounded to the nearest first decimal place, the sum may not necessarily equal exactly 100.
This report compiles data collected separately from the respondents of the 2026 survey for the Oricon Customer Satisfaction® 'House Cleaning' ranking announced in April.
For details on the customer satisfaction ranking, please refer to the ranking page on the official website and the ranking release material PDF below.
'House Cleaning' Ranking Page: https://life.oricon.co.jp/rank-house-cleaning/
'House Cleaning' Press Release PDF: https://life.oricon.co.jp/information/939/
---
## 1. Information referenced when selecting and requesting
### "Official website of the requested service" was the most common at 68.9%, Flyers/Inserts also have a certain number
When we asked 1,737 people nationwide who had used house cleaning services about the "information referenced when selecting and requesting house cleaning (multiple answers allowed)," the "official website of the requested service" was the most common at 68.9%, leading the second place by a margin of approximately 40 points.
Next was "Flyers/Inserts (26.0%)," accounting for more than a quarter. This shows that even as internet advertising becomes widespread, there is still a demand for approaches using paper media.
## 2. Reasons for deciding to use the service
### "Wanted to borrow a professional's hands" was the most common at 34.8%, Ease of use and price also key factors
Next, when asked about the "reasons for deciding to use house cleaning (multiple answers allowed)," "Wanted to borrow a professional's hands" was the most common at 34.8%, followed by "The application method was easy to understand (28.9%)" and "The price was cheap (24.3%)." This shows that with the core need of "wanting to leave it to a professional," convenience and price factors are particularly decisive in using the service.
In addition, a certain number of people cited added value other than cleaning, such as "Campaigns and discount services were extensive (20.8%)" and "The staff's attitude seemed good (19.6%)."
## 3. Requested house cleaning areas
### "Air conditioner cleaning" was the most common at 85.8%
Next, when asked about the "cleaning areas requested for house cleaning (multiple answers allowed)," "Air conditioner cleaning (such as disassembly and washing of the air conditioner)" was the most common at 85.8%, leading the second place by a margin of more than 30 points. This was followed by "Kitchen (ventilation fan/range hood) (55.0%)" and "Bathroom/bath area cleaning (52.8%)."
**▶ Comments on Requested House Cleaning Areas**
- "They cleaned every corner of the air conditioner, and the air conditioner works better now." (Male, 40s)
- "I always ask them to clean the air conditioner when the seasons change, and I am very satisfied with how beautifully they clean it every time." (Female, 30s)
- "It's difficult to clean deep inside the air conditioner yourself, so I recommend using the service about once every 2 to 3 years." (Female, 40s)
- "The cleaning of the ventilation fan was very good. Mold removal in the bathroom and the cleaning of the ventilation fan were also good." (Female, 60s or older)
- "I used the bathroom cleaning service, and they brought a high-pressure washer and cleaned places that were difficult to clean." (Female, 60s or older)
## 4. Requested location × frequency
### About 30% request "Air conditioner cleaning" once every 2 to 3 years
### Lower request frequency compared to other locations
Next, when asked about the "house cleaning request location × frequency," "About once every 2 to 3 years (30.8%)" was the most common for "Air conditioner cleaning," showing a tendency to be requested at wider intervals compared to other locations. On the other hand, the rate of "About once every half year (25.5%)" for "Rug/carpet cleaning (stain/dirt removal, etc.)" was higher than other locations, indicating relatively frequent use. Also, excluding air conditioners, "About once a year" was the most common usage for each location. Among them, "Cleaning of windows, screen doors, and sashes" had a relatively high rate of 32.2%. Overall, house cleaning is mainly used about once a year, with differences in request frequency depending on the cleaning area.
---
**《Survey Overview》 2026 Oricon Customer Satisfaction® Survey 'House Cleaning' Usage Data**
- Announcement date: April 1, 2026
- Survey entity: oricon ME Inc.
- Survey method: Internet survey
- Survey period: December 4, 2025 - December 22, 2025
- Number of samples: 1,737 people
- Target respondents: Gender: Unspecified, Age: 18-84 years old, Region: Nationwide
- Conditions: People who meet all of the following conditions:
1) Have used house cleaning within the past 3 years
2) Were involved in the selection of the business and the requested service
3) Actually placed the order and were present at the cleaning site on the day of the service
FAQ
What is the most frequently requested area for house cleaning?
'Air conditioner cleaning' is overwhelmingly the most requested at 85.8%, followed by the kitchen (55.0%) and the bathroom (52.8%).
What is the main reason people request house cleaning services?
The top reason is 'Wanted to borrow a professional's hands' at 34.8%. This is followed by ease of application and affordable pricing.
How often do people typically request air conditioner cleaning?
'About once every 2-3 years' is the most common at 30.8%, which is a lower frequency compared to other areas like bathrooms which are typically cleaned once a year.